The Chief Executive S Role In Marketing
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The Chief Executive S Role In Marketing
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Author : Clarence E. Eldridge
language : en
Publisher:
Release Date : 1966
The Chief Executive S Role In Marketing written by Clarence E. Eldridge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.
The Chief Executive S Marketing Responsibility
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Author : Clarence E. Eldridge
language : en
Publisher:
Release Date : 1966
The Chief Executive S Marketing Responsibility written by Clarence E. Eldridge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Executives categories.
What Really Counts For Ceos Connect The Dots Between Marketing Sales Regain Control Of Your Company S Roi
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Author : Gal S. Borenstein
language : en
Publisher: Gal Borenstein, Author
Release Date : 2008-10
What Really Counts For Ceos Connect The Dots Between Marketing Sales Regain Control Of Your Company S Roi written by Gal S. Borenstein and has been published by Gal Borenstein, Author this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Business & Economics categories.
Borenstein uncovers the key challenges CEOs face and gives the tools needed to treat marketing as a science.
The Chief Marketing Officer
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Author : Aspatore Books Staff
language : en
Publisher:
Release Date : 2005-01-01
The Chief Marketing Officer written by Aspatore Books Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland's Home - "The Role of a Marketing Executive" Annemarie Healy, Marketing Manager, Starmark International - "Making a Financial Impact" Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- "Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - "Health Care Marketing: It's Not About Marketing" Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- "Principles of an Outstanding Marketing Department" Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - "It's All About Us!" Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- "Marketing in the Mortgage Industry" James P. Frain, Executive Vice President and Chief Marketing Officer, Chico's FAS Inc. - "Providing Growth for the Company" Lisa Johnson, Vice President, Marketing, TechTarget - "Being a Marketing Executive: An Art, Not a Science" Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- "Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - "Marketing Legal Services" Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - "The Changing Face of Marketing"
High Growth Handbook
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Author : Elad Gil
language : en
Publisher: Stripe Press
Release Date : 2018-07-17
High Growth Handbook written by Elad Gil and has been published by Stripe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-17 with Business & Economics categories.
High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Marketing Best Practices
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Author : Aspatore Books
language : en
Publisher:
Release Date : 2005
Marketing Best Practices written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Chapters Include: Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation – “Doing More with Less”; Charles W. Ellis, Executive Vice President & Chief Marketing Officer , Time Warner Cable – 'The Importance of Customer Value Creation”; Ginoris López-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular – “Ensuring Brand Management”; Catherine P. Bessant, Chief Marketing Officer, Bank of America – 'Twenty-First-Century Marketing: Part Art, Part Science, All Business”; Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc. – “Working on a Great Brand...There Is No Substitute”; Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield – “Leadership: The Brand, The Plan, The Organization”; Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America – “The Role of Marketing in Private Corrections Management”; Ellen Miller-Sonet, Vice President, Marketing, Memorial Sloan-Kettering Cancer Center – “Learning from Customers”; Larry L. Mast, Executive Vice President and Chief Marketing Officer, The Penn Mutual Life Insurance Company – “Examining All of the Sides to Marketing”; Steven J. Patterson, Vice President, Marketing, Southern States Cooperative – “The ABCs of Customer Relations Management”; Steve Nelson, Vice President, Marketing, GNC – “Communicating Your Niche as a Specialty Retailer”; Marge Breya, Senior Vice President and Chief Marketing Officer, BEA Systems - “Creating Awareness”; Kathleen S. Reichert, Vice President, Marketing and Communications, A.T. Kearney – “Inside Professional Services Marketing”; Sean S. Sweeney, Executive Vice President and Chief Marketing Officer, Philadelphia Insurance Companies – “A Road Map to Common-Sense Marketing”; Omar Barraza, Director of Marketing, Dot Hill Systems Corp. – “Planning and Executing Marketing Initiatives.”
Ceo Branding
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Author : Marc Fetscherin
language : en
Publisher: Routledge
Release Date : 2015-06-19
Ceo Branding written by Marc Fetscherin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Business & Economics categories.
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
The Chief Marketing Officer Journal Volume I
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Author : William L. Koleszar
language : en
Publisher: Lulu.com
Release Date : 2009-01-06
The Chief Marketing Officer Journal Volume I written by William L. Koleszar and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-06 with Business & Economics categories.
ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.
Chief Marketing Officer 56 Success Secrets 56 Most Asked Questions On Chief Marketing Officer What You Need To Know
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Author : Helen Villarreal
language : en
Publisher:
Release Date : 2014-03
Chief Marketing Officer 56 Success Secrets 56 Most Asked Questions On Chief Marketing Officer What You Need To Know written by Helen Villarreal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with categories.
A 'chief marketing officer' ('CMO') is a business head accountable for promoting doings in an business. Most frequently the placing reports to the principal head official. There has never been a Chief Marketing Officer Guide like this. It contains 56 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Chief Marketing Officer. A quick look inside of some of the subjects covered: Chief marketing officer, Chief Experience Officer - Responsibilities, Acer Inc. 2010's sales falling and restructuring, Teleca - Management, Lockerz - History, Title - Military titles, Corporate title - C-level titles, Nortel - Owens and Zafirovski, Methuselah Foundation - Staff, Nokia - Corporate governance, Sales Sales and marketing alignment and integration, Sina Corp - Key officers, Eric B. Kim, Corporate executive, TFO - Organization and management, Piper Jaffray - Board of Directors, BlackBerry Ltd Strategic changes and restructuring (2011-present), Corporate executive - C-level titles, C-Suite, General manager - Generic usage, Managing Director - Related positions, BlackBerry (company) - Strategic changes and restructuring (2011-present), OnStar - Advertising campaign, CA Technologies 2000s, Blinkx - Executives, EMusic - Executive Staff, Chief executive officer Related positions, Blockbuster LLC - Senior management, Digital Trends - Core Staff, Motorola Droid - United States, Corporate officer, Chief marketing officer - Role, Ooma - Telo, Computer Associates - 2000s, Compaq Founding, BlackBerry Ltd Leadership changes, MasterCard - Management and Board of Directors, Ahold - Legal ramifications, Hyundai Motor Company - Live Brilliant, Green marketing - Statistics, and much more...
Ceo School
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Author : Stanislav Shekshnia
language : en
Publisher: Springer
Release Date : 2018-02-15
Ceo School written by Stanislav Shekshnia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-15 with Business & Economics categories.
This book focuses on what makes a successful CEO and the paths to becoming one in today’s global economy. Chapters in the book include insights by 20 top CEOs – one from each G20 country – gathered from an extensive global qualitative research project. Through seven easy-to-digest “master classes” that demystify the role of the 21st century CEO, the authors present their findings in an accessible, conversational style that serves as a step-by-step guide for those who aspire to become CEOs, and develop essential character traits, experience, and skills required of the role.