The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior
DOWNLOAD
Download The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior
DOWNLOAD
Author : Ge Xiao
language : en
Publisher:
Release Date : 2005
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior written by Ge Xiao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
Rise Of The Consumer In Modern China
DOWNLOAD
Author : Wang Ning
language : en
Publisher: Paths International Ltd
Release Date : 2012-12-01
Rise Of The Consumer In Modern China written by Wang Ning and has been published by Paths International Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-01 with Business & Economics categories.
A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's transformation, the landscape must be surveyed from the perspective of consumption, where you can find many intrinsic links between seemingly unrelated aspects of social reform.The Rise of the Consumer in Modern China is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and conclusions. The transformation from asceticism to consumerism is a vital factor when considering China's economic and social reforms. Authoritative and richly detailed, this important new book offers a revealing and unique insight into a key aspect of China's opening up.During the most recent thirty years not only have there been revolutionary changes in consumer behavior, furthermore the role of consumption in driving the evolution of society has become un-ignorable. It is vital to study and analyze the changes in Chinese consumption before and after China's opening-up from a sociological perspective. This key book explores the Chinese urban consumption system and the evolution of the ideological concept of consumption by examining a huge number of governmental documents and records.
The Changing Landscape Of China S Consumerism
DOWNLOAD
Author : Alison Hulme
language : en
Publisher: Elsevier
Release Date : 2014-07-02
The Changing Landscape Of China S Consumerism written by Alison Hulme and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-02 with Business & Economics categories.
Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory
Chinese Consumers
DOWNLOAD
Author : Ashok Sethi
language : en
Publisher: Springer
Release Date : 2018-08-07
Chinese Consumers written by Ashok Sethi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-07 with Business & Economics categories.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Elite China
DOWNLOAD
Author : Pierre Xiao Lu
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-27
Elite China written by Pierre Xiao Lu and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-27 with Business & Economics categories.
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Chinese Consumers S Behaviours The Chinese Market Retail Strategies And Consumer Groups
DOWNLOAD
Author : Lisa Bouam
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-24
Chinese Consumers S Behaviours The Chinese Market Retail Strategies And Consumer Groups written by Lisa Bouam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Business & Economics categories.
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.
Consumer Culture In China
DOWNLOAD
Author : Zhenhua (Raymond) Xia
language : en
Publisher:
Release Date : 2017
Consumer Culture In China written by Zhenhua (Raymond) Xia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
"Face" in China is one of the country's most traditional social and cultural factors. Generally, "Face" in Chinese social life represents the image of a person's social self (through the thesis I will use Face with a capitalised F to represent this specific concept). Many studies have indicated that in China Face influences consumption, and specifically, relates it to conspicuous consumption (Bao, Zhou, & Su, 2003; J.J. Li & Su, 2007; Monkhouse, Bradley R, & Stephan, 2012; N. Wong, Y. & Ahuvia, 1998). However, Chinese Face is a very general concept. This thesis specifically classifies which type of Chinese Face particularly influences consumption among other types: moral Face (Lien), social Face (Mien-tzu), renqing Face and interaction Face. These are types of Face that are referred to in existing studies and research. I name the type of Face that relates to consumption, "Consumption Face". The aim of my study is to clarify the influence and role of Consumption Face on Chinese consumption patterns, the mechanism by which these patterns take place, and also consider how they will develop in future. I review the geopolitical nature of China as well as Chinese culture from ideology to values and norms, and in particular, the socio-political changes that occurred after the establishment of the Peoples Republic of China as background regarding the formation of Face and the place of consumption in current Chinese life. The recent rapid development of consumption in China and social needs in modern China increase the importance of identifying and conceptualising Consumption Face. This is from the basis that Chinese tend to strive for self-actualisation by using consumption to signal their social status and wealth. To do this on the basis of a broad literature review, this thesis aims to define Consumption Face and to develop a three-dimensional construct of it as a foundation for further analysis. Following the trend of globalisation and commercialisation after the late-1970s when China opened its economy, Chinese people were considered, or hypothesised by Western scholars and others, to be more Westernised. Young Chinese especially are now considered to be more individualistic, and thus less influenced by Face than was the situation in the former traditional collectivistic Chinese society. To study the influence of Consumption Face on consumption now and in the future, I conducted a series of studies to answer two questions: 1. To what extent does Consumption Face influence purchase decisions between different categories of products and brands? 2. To what extent does the influence of Consumption Face on purchase decisions differ between young consumers and preceding generations? To do this, I developed a Consumption Face Influence (CFI) measurement. I used this measurement construct to test different age cohorts for their consumption behaviour in regard to the purchase of luxuries and necessities. This test crossed the contexts of public consumption and private consumption. The test was also applied to measure CFI across the contexts of product categories and brands. The findings do not support the hypothesis that young Chinese consumers are less influenced by Consumption Face than their parents and older generations. CFI was even stronger for young Chinese than for their preceding generation for luxury consumption. The results also reveal that the dominant motivation for Chinese conspicuous consumption is not conspicuousness, but instead conformity. Simply using theories formulated by Western scholars to understand Chinese consumer behaviour may be misleading. Consequently, from a practical perspective, trading with China, doing business with Chinese, and undertaking marketing targeted at China, could and should engage and apply knowledge of Chinese consumption behaviour and understand behaviour related to Face. This thesis contributes to marketing literature by identifying and conceptualising a new type of social influence toward consumption patterns which is becoming vital in China but which tends to be overlooked due to its implicit attribute. My research verifies that Consumption Face exists and profoundly influences the purchasing behaviour of young modern Chinese. It also contributes to the Face research field by classifying different types of Face for future relevant research to help specify their research scope, and by adding one more conceptualisation to the theory: Consumption Face. The conceptualisation of Consumption Face provides a new tool to investigate and analyse Chinese marketing phenomena, both as applied by them and applied to them, within substantial and sound interpretive dimensions. The tool could complement relevant research that applies Western developed concepts. This thesis suggests a developed measurement set of CFI that can help further research in the future; not only the research of Chinese in China, but also research applying to Chinese immigrants in overseas countries as well as to cross-cultural studies applied to other ethnicities.
Consumer Behaviour In China
DOWNLOAD
Author : Oliver H. M. Yau
language : en
Publisher: Taylor & Francis
Release Date : 1994
Consumer Behaviour In China written by Oliver H. M. Yau and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
As China Goes So Goes The World
DOWNLOAD
Author : Karl Gerth
language : en
Publisher: Hill and Wang
Release Date : 2010-11-09
As China Goes So Goes The World written by Karl Gerth and has been published by Hill and Wang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-09 with History categories.
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
China
DOWNLOAD
Author : Conghua Li
language : en
Publisher: Wiley-Interscience
Release Date : 1998-05
China written by Conghua Li and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05 with Business & Economics categories.
As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.