The Cobra Effect
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The Cobra Effect
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Author : Christy Esmahan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-11-29
The Cobra Effect written by Christy Esmahan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-29 with categories.
The Award-winning author of The Laptev Virus is back with another hard scifi book called The Cobra Effect. Cory Banks, a workaholic researcher, has been focused on one goal his entire life: finding a way to clean up the oceans. Living in India, he genetically engineers a bacterial strain that will degrade plastics but disaster strikes and the bacteria grow out of control, eating holes in boats, buoys, life jackets, etc. Desperate to stop the bacteria, Cory comes up with a plan to create a virus that will specifically attack them. But to do this he needs the help of a virologist and there's only one person who is skilled enough to handle this emergency on short notice. Her name is Sarah Spallanzani and she also happens to be his ex-girlfriend. Having recently finished her travails in The Laptev Virus, Sarah agrees to take on the problem. But tension mounts when Sarah discovers a second bacterial strain and suspects Cory of sabotage.
The Cobra Event
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Author : Richard Preston
language : en
Publisher: Ballantine Books
Release Date : 2007-04-10
The Cobra Event written by Richard Preston and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-10 with Fiction categories.
The Cobra Event is set in motion one spring morning in New York City, when a seventeen-year-old student wakes up feeling vaguely ill. Hours later she is having violent seizures, blood is pouring out of her nose, and she has begun a hideous process of self-cannibalization. Soon, other gruesome deaths of a similar nature have been discovered, and the Centers for Disease Control sends a forensic pathologist to investigate. What she finds precipitates a federal crisis. The details of this story are fictional, but they are based on a scrupulously thorough inquiry into the history of biological weapons and their use by civilian and military terrorists. Richard Preston's sources include members of the FBI and the United States military, public health officials, intelligence officers in foreign governments, and scientists who have been involved in the testing of strategic bioweapons. The accounts of what they have seen and what they expect to happen are chilling. The Cobra Event is a dramatic, heart-stopping account of a very real threat, told with the skill and authority that made Preston's The Hot Zone an internationally acclaimed bestseller.
Choice Hacking
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Author : Jennifer L. Clinehens
language : en
Publisher: Jennifer L. Clinehens
Release Date : 2020-06-16
Choice Hacking written by Jennifer L. Clinehens and has been published by Jennifer L. Clinehens this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-16 with Business & Economics categories.
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Primed To Perform
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Author : Neel Doshi
language : en
Publisher: HarperCollins
Release Date : 2015-10-06
Primed To Perform written by Neel Doshi and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Business & Economics categories.
The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.
The Fourth Revolution
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Author : Jeremie Averous
language : en
Publisher:
Release Date : 2011-05
The Fourth Revolution written by Jeremie Averous and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Business & Economics categories.
The Fourth Revolution is one of the few major transformations of Humankind. Long distance interconnectivity will transform the world like Speech, Writing and Broadcasting did in the previous Fundamental Revolutions. If you want to understand today's world transformation, where our society is going, and what it takes to be successful and thrive through the Fourth Revolution, this book is for you!
The Baltic Cobra Effect
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Author : James R. Wenninger
language : en
Publisher:
Release Date : 2019
The Baltic Cobra Effect written by James R. Wenninger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This thesis uses a qualitative historic analysis to understand the nature of the security threat posed to the Baltic States by the Russian Federation. It analyzes Russian foreign policy and actions in conjunction with Baltic security responses and laws to reveal a security dilemma stemming from ethnic Russian populations in the Baltics whose vulnerability to Russian influence are increased, rather than decreased, by Baltic responses. Finally, this thesis proposes possible policy solutions the United States might pursue to mitigate this threat beyond the use of purely military means and prevent the ability of Russia to threaten the Baltic States and the NATO security alliance
An Employee S Guide To Health Benefits Under Cobra
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Author :
language : en
Publisher:
Release Date : 2010
An Employee S Guide To Health Benefits Under Cobra written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Employer-sponsored health insurance categories.
Get It Done Surprising Lessons From The Science Of Motivation
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Author : Ayelet Fishbach
language : en
Publisher: Macmillan
Release Date : 2022-01-11
Get It Done Surprising Lessons From The Science Of Motivation written by Ayelet Fishbach and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-11 with Psychology categories.
‘A compelling and revelatory new framework for setting and achieving your goals, from a psychologist on the cutting edge of motivational science’ – Carol Dweck, PhD, author of Mindset A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself – at work, at home, and in relationships – is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs and desires than you can keep track of? In Get it Done, psychologist and behavioural scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the ‘middle problem’, battle temptations, use the help of others around you and so much more. With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get it Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go – so you can achieve your goals while staying healthy, clearheaded and happy.
Cobra Ii
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Author : Michael R. Gordon
language : en
Publisher: Vintage
Release Date : 2006-03-14
Cobra Ii written by Michael R. Gordon and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-14 with History categories.
Written by the chief military correspondent of the New York Times and a prominent retired Marine general, this is the definitive account of the invasion of Iraq. A stunning work of investigative journalism, Cobra II describes in riveting detail how the American rush to Baghdad provided the opportunity for the virulent insurgency that followed. As Gordon and Trainor show, the brutal aftermath was not inevitable and was a surprise to the generals on both sides. Based on access to unseen documents and exclusive interviews with the men and women at the heart of the war, Cobra II provides firsthand accounts of the fighting on the ground and the high-level planning behind the scenes. Now with a new afterword that addresses what transpired after the fateful events of the summer of 2003, this is a peerless re-creation and analysis of the central event of our times.
The Great Mental Models Volume 1
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Author : Shane Parrish
language : en
Publisher: Penguin
Release Date : 2024-10-15
The Great Mental Models Volume 1 written by Shane Parrish and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.