The Consumer Culture Der Einfluss Der Werbung Auf Die Amerikanische Kultur Von 1950 Bis Heute

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The Consumer Culture Der Einfluss Der Werbung Auf Die Amerikanische Kultur Von 1950 Bis Heute

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Author : Alexander Krause
language : de
Publisher: GRIN Verlag
Release Date : 2007

The Consumer Culture Der Einfluss Der Werbung Auf Die Amerikanische Kultur Von 1950 Bis Heute written by Alexander Krause and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Biography & Autobiography categories.

Magisterarbeit aus dem Jahr 2006 im Fachbereich Amerikanistik - Kultur und Landeskunde, Note: 1,0, Ludwig-Maximilians-Universität München (Amerika-Institut), Sprache: Deutsch, Abstract: Die Omnipräsenz der Werbung in den Vereinigten Staaten ist weltweit beispiellos. Dem Einfallsreichtum der Werber scheinen ebenso wenig Grenzen gesetzt wie der Akzeptanz der Bevölkerung hinsichtlich Werbung. Offenbar geht in der Consumer Culture der Amerikaner eine so starke Faszination von Werbung aus, dass sich die Mehrheit bisher nicht daran zu stören scheint. Die populärkulturelle Bedeutung der Werbung wird regelmäßig auf nationalen und internationalen Wettbewerben wie den Clio-Awards in New York oder dem International Advertising Festival in Cannes untermauert, wo die künstlerischsten und humorvollsten Arbeiten aus aller Welt prämiert werden. Besonders amüsante Werbespots aus aller Welt werden in speziellen Sendungen gesammelt und als Unterhaltungsprogramm auf amerikanischen Fernsehsendern präsentiert. In der akademischen Diskussion wird der Thematik seit etwa drei Jahrzehnten ein zunehmend wichtiger Stellenwert eingeräumt, da sich die Erkenntnis durchsetzt, dass sich die Auswirkungen von Werbung auf das kulturelle Leben in den USA nicht durch das Ignorieren der Werbung verhindern lassen. Deshalb werden heute die Zusammenhänge zwischen Medien, Populärkultur und Gesellschaft auf der einen sowie Werbung auf der anderen Seite von verschiedenen wissenschaftlichen Disziplinen untersucht. Die Vorreiterrolle der USA auf dem Gebiet der Werbung sowie das einzigartige Verständnis von Konsum und Marktwirtschaft in den Vereinigten Staaten sind die Faktoren, die diese Thematik als Untersuchungsgegenstand für die vorliegende Arbeit qualifizieren. Den Kern der Untersuchung bildet die Analyse, wie Werbung verschiedene Bereiche der US-amerikanischen Kultur beeinflusst und beeinflusst hat, wobei jeweils auf geeignete Beispiele aus dem Zeitraum von 1950 bis heute zurückgegriffen wird. Dabei wird ni

Werte In Unternehmen

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Author : Sandra Fink
language : de
Publisher: Waxmann Verlag
Release Date : 2024

Werte In Unternehmen written by Sandra Fink and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Education categories.

In der heutigen Geschäftswelt, in der allein Gewinne oft im Mittelpunkt stehen, scheint der Begriff 'Werte' nur noch eine leere Worthülle zu sein. Doch wie verhalten sich Unternehmen tatsächlich zu Werten und wie kann ein positives Menschenbild in Organisationen zur natürlichen Wertebildung beitragen? Dieses Buch lädt zu einer tiefgehenden Auseinandersetzung mit diesem Thema ein. Die Autorin bringt jahrzehntelange Erfahrung im Unternehmenssektor ein, um den Zustand der Werte in der Wirtschaft kritisch zu hinterfragen. Vom Wunsch nach ethischer Führung bis hin zur praktikablen Umsetzung von Nachhaltigkeitsinitiativen - jede Facette der Unternehmenswerte wird im Hinblick auf persönlichkeitsbildende Prozesse beleuchtet. Das Buch stellt provokative Fragen und regt zur Diskussion an, ohne einfache Antworten zu bieten. In einer Zeit, in der das Vertrauen in Unternehmen eine entscheidende Rolle spielt, bietet 'Werte in Unternehmen' eine wertvolle Reflexion über die wahre Bedeutung von Werten in der Wirtschaft. Dieses Buch ist unerlässlich für Führungskräfte, Unternehmerinnen und Unternehmer, Studierende und alle, die die Entwicklung der Geschäftswelt mitgestalten möchten. Sandra Fink, seit 2023 Professorin für Erziehungs- und Bildungswissenschaften an der AKAD University, promovierte in Bildungsphilosophie an der Katholischen Universität Eichstätt-Ingolstadt. Anerkennung und Wertschätzung bilden das Herzstück ihrer Arbeit als Lehrkraft an der Montessori-Schule und in ihrem eigenen Bildungsinstitut. Sie bringt 25 Jahre Wirtschaftserfahrung, zuletzt aus der Unternehmensberatung, ein.

The Influence Of Culture On Brand Positioning Strategy

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Author : Guido Maiwald
language : en
Publisher:
Release Date : 2013

The Influence Of Culture On Brand Positioning Strategy written by Guido Maiwald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Scholarly Essay from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: -, -, language: English, abstract: In order to increase the saleability of a brand or product and at the same time to minimize the costs of production and advertisement, marketing companies or departments try to internationalize or 'globalize' production processes as well as marketing strategies. One challenge of these goals lies in differences between the mindset of consumers, being consequence of differences in culture. This work will focus the meaning of 'culture' and the question which 'ingredients' define culture. In the following chapters strategies of cross-cultural surveys within marketing strategies for brands and products will be examined.

Marketing Across Cultures

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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005

Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Excellence In Advertising

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Author : Retail Reporting Corporation
language : en
Publisher: Visual Reference Publications
Release Date : 1991

Excellence In Advertising written by Retail Reporting Corporation and has been published by Visual Reference Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.

Amerikanische Popul Rkultur In Deutschland

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Author : Heike Paul
language : de
Publisher: Leipziger Universitätsverlag
Release Date : 2002

Amerikanische Popul Rkultur In Deutschland written by Heike Paul and has been published by Leipziger Universitätsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Civilization, Modern categories.

Global And Multinational Advertising

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Author : Basil G. Englis
language : en
Publisher: Psychology Press
Release Date : 2013-11-19

Global And Multinational Advertising written by Basil G. Englis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-19 with Business & Economics categories.

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Religion And Cultural Memory

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Author : Jan Assmann
language : en
Publisher: Stanford University Press
Release Date : 2006

Religion And Cultural Memory written by Jan Assmann and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Religion categories.

In ten brilliant essays, Jan Assmann explores the connections between religion, culture, and memory. Building on Maurice Halbwachs's idea that memory, like language, is a social phenomenon as well as an individual one, he argues that memory has a cultural dimension too. He develops a persuasive view of the life of the past in such surface phenomena as codes, religious rites and festivals, and canonical texts on the one hand, and in the Freudian psychodrama of repressing and resurrecting the past on the other. Whereas the current fad for oral history inevitably focuses on the actual memories of the last century or so, Assmann presents a commanding view of culture extending over five thousand years. He focuses on cultural memory from the Egyptians, Babylonians, and the Osage Indians down to recent controversies about memorializing the Holocaust in Germany and the role of memory in the current disputes between Israelis and Palestinians in the Middle East and between Protestants and Catholics in Northern Ireland.

Jack Daniel S Brand Activity Analysis

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Author : Matteo Fabbi
language : en
Publisher: GRIN Verlag
Release Date : 2011-11

Jack Daniel S Brand Activity Analysis written by Matteo Fabbi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Business & Economics categories.

Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee Whiskey'; a product which was born as a bourbon but which, having been mellowed through maple charcoal, becomes a Tennessee sour mash whiskey (www.jackdaniels.co.uk). Jack Daniel's position itself as a familiar reassuring, dependable brand and it promote itself as such. "Jack Daniel's is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels at America's oldest registered distillery to achieve its smooth character". JD is a premium whiskey, often more expensive than its competitors especially outside the U.S maintains its position despite its price, because the uniqueness of the product (www.jackdaniels.co.uk).

Consumer Brand Relationships

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Author : Susan Fournier
language : en
Publisher: Routledge
Release Date : 2012-03-29

Consumer Brand Relationships written by Susan Fournier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.