The Copywriter
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The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2020-04-07
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Copywriter
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Author : Keila Porter
language : en
Publisher:
Release Date : 2021-02-15
The Copywriter written by Keila Porter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-15 with categories.
The Copywriter: The Ultimate Guide to Copywriting Success, Learn the Tips and Proven Techniques on How to Master the Art of Copywriting More and more companies are realizing the value of good copywriting and its benefits for their business. If you have a flair for writing, you can definitely earn a good income as a copywriter. You can even build a business around it. Businesses are hiring copywriters nowadays not just for their grammar skills but because copywriters can write copies that could showcase their brand well and can leave a lasting impact on their customers that would make them come back for more. This book will teach you about all the essential information on the art of copywriting. You will learn what goes on behind the entire process of copywriting. You will learn the skills of how to write compelling and inviting copies that will entice your readers to buy. You will discover different copywriting techniques and styles that you can use for different copywriting projects you might encounter. This book will discuss the following topics: Copywriting Blueprint What is Copywriting Copywriting Business Mechanics of Copywriting Elements of Effective Sales Copy: The Sales Page The Home Business Copywriter Marketing Your Services Simple Methods of Marketing Your Copywriting Business To be a successful copywriter, you must be able to write convincingly because this is the only way you can build your copywriting business. To learn more about effective copywriting techniques, scroll up and click "add to cart" now.
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Dodd Mead
Release Date : 1985
The Copywriter S Handbook written by Robert W. Bly and has been published by Dodd Mead this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
The Copywriter
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Author : John E. Matthews
language : en
Publisher:
Release Date : 1964-01-01
The Copywriter written by John E. Matthews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964-01-01 with Business & Economics categories.
The Copywriter S Guide To Getting Paid
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Author : Roy Furr
language : en
Publisher: CreateSpace
Release Date : 2015-07-25
The Copywriter S Guide To Getting Paid written by Roy Furr and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-25 with categories.
Here's How to Land Awesome Clients and Earn a Great Living as a Copywriter... So, you bought some copywriting books or programs, but you're still not making the money you want as a copywriter? Then this is the book you need. Get an insider's perspective on what it takes to get started and get paid as a copywriter. In these pages, you'll discover... How to get your first copywriting client... What type of copywriting work pays best... The best way to get started, even with zero experience... How to promote yourself and attract great clients... Why some copywriters get rich, while others struggle... And a whole lot more - including a proven "irresistible offer" template for getting your first paying project. If you want to turn your copywriting skills into cash in your pocket, you'll find what you're looking for in this quick read.
Sell Like Hell The Copywriter S Nifty Handbook
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Author : Carmine Mastropierro
language : en
Publisher: Carmine Mastropierro
Release Date : 2020-04-09
Sell Like Hell The Copywriter S Nifty Handbook written by Carmine Mastropierro and has been published by Carmine Mastropierro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Business & Economics categories.
Copywriting is part art, part science. It's also one of the most effective business skills you can learn. In fact, learning to write effective sales copy will turn any dull campaign into a money-making machine. This book will teach you the insider strategies for writing drool-worthy headlines, value propositions, product descriptions, and other material. It also contains a step-by-step writing process, swipe file resources, and more.
The Copywriter S Handbook
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Author : Baxi Nishant
language : en
Publisher: Litres
Release Date : 2019-09-26
The Copywriter S Handbook written by Baxi Nishant and has been published by Litres this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with Business & Economics categories.
Have you heard of the term: «Copywriting»? Wikipedia defined it as:«Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).