The Corporation And Its Publics Essays On The Corporate Image
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The Corporation And Its Publics Essays On The Corporate Image
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Author : Foundation for Research on Human Behavior
language : en
Publisher:
Release Date : 1963
The Corporation And Its Publics Essays On The Corporate Image written by Foundation for Research on Human Behavior and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Corporations categories.
The Corporation And Its Publics
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Author :
language : en
Publisher:
Release Date : 1967
The Corporation And Its Publics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
The Corporation And Its Publics
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Author : Foundation for Research on Human Behavior
language : en
Publisher:
Release Date : 1963
The Corporation And Its Publics written by Foundation for Research on Human Behavior and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
The Corporation And Its Publics Essays On The Corporate Image A Symposium Of The Foundation For Research On Human Behavior Edited By John W Riley Jr In Association With Marguerite F Levy
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Author : Foundation for Research on Human Behavior (ANN ARBOR)
language : en
Publisher:
Release Date : 1963
The Corporation And Its Publics Essays On The Corporate Image A Symposium Of The Foundation For Research On Human Behavior Edited By John W Riley Jr In Association With Marguerite F Levy written by Foundation for Research on Human Behavior (ANN ARBOR) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
Corporation And Its Publics
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Author :
language : en
Publisher:
Release Date : 1963
Corporation And Its Publics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
The Corporation And Its Publics Essays On The Corporate Image
DOWNLOAD
Author : Foundation for Research on Human Behavior
language : en
Publisher:
Release Date : 1963
The Corporation And Its Publics Essays On The Corporate Image written by Foundation for Research on Human Behavior and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Corporations categories.
Contemplating Corporate Marketing Identity And Communication
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Author : Klement Podnar
language : en
Publisher: Routledge
Release Date : 2013-12-16
Contemplating Corporate Marketing Identity And Communication written by Klement Podnar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Public Relations And The Corporate Persona
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Author : Burton Saint John III
language : en
Publisher: Routledge
Release Date : 2017-07-20
Public Relations And The Corporate Persona written by Burton Saint John III and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Corporate Communication
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Author : Klement Podnar
language : en
Publisher: Routledge
Release Date : 2014-11-13
Corporate Communication written by Klement Podnar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-13 with Business & Economics categories.
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Revealing The Corporation
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Author : John M. T. Balmer
language : en
Publisher: Psychology Press
Release Date : 2003
Revealing The Corporation written by John M. T. Balmer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.