The Creative Copywriter S Companion
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The Creative Copywriter S Companion
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Author : Tom Attea
language : en
Publisher:
Release Date : 2018-10-10
The Creative Copywriter S Companion written by Tom Attea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with categories.
In this landmark book, one of America's most award-winning copywriters andcreative directors, who conducted the copywriting training program at Young &Rubicam for five years, shares the most complete, and often refreshingly original,strategic and creative guidelines ever described for creative copywriting.If you're looking for a book that explains how you can become a greatcreative copywriter, who knows how to use the resources of language tomagnify the selling proposition, instead of subordinate or otherwise distractfrom it, you just found it.You'll discover how to optimize your copywriting for every touchpoint inthe customer journey - from a member of the target audience to a prospect,purchaser, brand loyalist and advocate.The tactics are explained so you can implement them yourself and start toachieve remarkably consistent success for your clients and in your career. You'llalso be able to use the book as a helpful companion to refer to over the years.Tom Attea has won all the major advertising creativeawards, including four Clios in one night, Gold andSilver Lions from Cannes, The Gold Mobius, The GoldTelly, The Andy, The Effie, and awards from The CopyClub of New York, The Art Directors Club of New Yorkand many other creative awards.LinkIn has awarded him its "Best of Copywriting"Citation year after year. He is a Google CertifiedPartner in all aspects of Google Ads, includingsearch, display, mobile, video, shopping, and analytics, as well as an expert inFacebook and LinkedIn Ads.The book is must reading and a handy reference book for anyone who aspiresto be a great copywriter. It often includes creative guidelines for designers, aswell as suggestions that account executives and clients should find invaluable.
Copywriting Is
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Author : Andrew Boulton
language : en
Publisher: Gasp Books
Release Date : 2021-03-29
Copywriting Is written by Andrew Boulton and has been published by Gasp Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with Business & Economics categories.
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
The Idea Writers
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Author : T. Iezzi
language : en
Publisher: Springer
Release Date : 2016-09-27
The Idea Writers written by T. Iezzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Business & Economics categories.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Love Based Copywriting System
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Author : Michele PW (Pariza Wacek)
language : en
Publisher: Love-Based Publishing
Release Date : 2015-10-31
Love Based Copywriting System written by Michele PW (Pariza Wacek) and has been published by Love-Based Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-31 with Business & Economics categories.
Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015. If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day. Yes, you ABSOLUTELY can sell more with love, and this book shows you how! In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created. Also as a bonus, it includes a free workbook! "Love-Based Copywriting System" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
The Road To Somewhere
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Author : Robert Graham
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-06
The Road To Somewhere written by Robert Graham and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Language Arts & Disciplines categories.
This revised, updated and expanded new edition of The Road to Somewhere will help you to acquire the craft and disciplines needed to develop as a writer in today's world. It is ideal for anyone - student writers, writing teachers and seasoned authors - seeking practical guidance, new ideas and creative inspiration. The Road to Somewhere: A Creative Writing Companion, second edition offers: - New chapters on writing for digital media, flash fiction, memoir, style and taking your writing out into the world - updated chapters on fiction, scripts, poetry, and experimental forms - An examination of creative processes and advice on how to read as a writer - Many practical exercises and useable course materials - Extensive references and suggestions for further reading - Information on how to get work published or produced, in real and virtual worlds - Tips on how to set up and run writing workshops and groups - A complete Agony Aunt section to help with blocks and barriers - Guidance on the more technical aspects of writing such as layout and grammar And, to lighten your writing journey a little, we've tried to make this second edition even wittier and smarter than the first. So whether you see yourself as a published professional or a dedicated dabbler, this is the book to take along for the ride.
Copywriting Second Edition
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18
Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Copywriting For Creative Writers
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Author : Jules Horne
language : en
Publisher: Texthouse
Release Date :
Copywriting For Creative Writers written by Jules Horne and has been published by Texthouse this book supported file pdf, txt, epub, kindle and other format this book has been release on with Language Arts & Disciplines categories.
10 steps to get you started in freelance writing for business. Copywriting for Creative Writers is a blueprint for creative writers who want to adapt their existing writing skills to copywriting and business writing. Many writers already have the creative writing craft and skills needed to write for businesses, but don't know how to transfer them to the freelance market. To get the free printable workbook version, join my mailing list at www.method-writing.com. It'll take you through 10 steps and 3 short projects to start you on your way. Ideal for authors and creative writing students who need a quick, straightforward introduction to copywriting and content writing for businesses. If you want to go deeper into freelance writing for business, check out my handbook, How to Launch a Freelance Copywriting Business, and the companion workbook. Check out the Method Writing series on advanced writing craft at www.method-writing.com/books Note: This business mini-guide has been previously published with a different cover.
Advertising Creative
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Author : Tom Altstiel
language : en
Publisher: SAGE Publications
Release Date : 2015-12-10
Advertising Creative written by Tom Altstiel and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-10 with Language Arts & Disciplines categories.
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
The Creative Writer S Companion
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Author : Stanley J. Corwin
language : en
Publisher: St. Martin's Griffin
Release Date : 2001-04-09
The Creative Writer S Companion written by Stanley J. Corwin and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-09 with Language Arts & Disciplines categories.
Whether you're sitting on one blockbuster idea or half a dozen bright possibilities, The Creative Writer's Companion will help you parlay what you've created into the widest number of outlets. You'll learn how your plot and characters can become a book, a movie, a television show, or even a cartoon strip, and how limiting your queries to just one of those industries can hamper your project's ultimate success. Corwin will show you how to get your ideas into the hands of decision makers, explain how proposals get noticed, and divulge tips on presentation and packaging both ideas and written material. The world of media is hungry for content, and there are more opportunities than ever to place your work. The Creative Writer's Companion will give you the inspiration and the strategies you need to turn your ideas into product.