The Customer Of The Future
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The Customer Of The Future
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Author : Blake Morgan
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-10-29
The Customer Of The Future written by Blake Morgan and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Business & Economics categories.
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
The Customer Of The Future
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Author : Blake Morgan
language : en
Publisher:
Release Date : 2019-10-29
The Customer Of The Future written by Blake Morgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Business & Economics categories.
Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future. Amazon has led the change in customers' expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better. The companies that will win their business will adapt, not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their business. They'll understand how emerging technologies like artificial intelligence, automation, and analytics are changing the game and implement a strategy to integrate them into their products and processes. Customer experience futurist Blake Morgan explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't meet these new expectations won't last. The Customer of the Future will show you how to Learn the ten defining strategies for a customer experience-focused company Implement new techniques to shift the entire company from being product-focused to being customer-focused Gain insights through case studies and examples of how the world's most innovative companies are offering new and compelling customer experiences Create a leadership development and culture plan for your organization, to create lasting change
Customer Experience
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Author : C. Shaw
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-09-09
Customer Experience written by C. Shaw and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience
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Author : C. Shaw
language : en
Publisher: Springer
Release Date : 2010-09-09
Customer Experience written by C. Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Competition categories.
The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.
Future Consumer Com
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Author : Frank Feather
language : en
Publisher: Warwick Publishing
Release Date : 2000
Future Consumer Com written by Frank Feather and has been published by Warwick Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Analyzes how online shopping will transform consumer behavior, forecasts online sales potential for twelve product categories, and speculates on which Web sites will dominate online shopping by 2010.
The Future Of Marketing
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Author : Nicholas Johnson
language : en
Publisher: FT Press
Release Date : 2015-05-30
The Future Of Marketing written by Nicholas Johnson and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-30 with Business & Economics categories.
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.
The Future Is Customer Service
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Author : Kym Anthony Illman
language : en
Publisher:
Release Date : 2004
The Future Is Customer Service written by Kym Anthony Illman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Customer relations categories.
"Learn how managers and staff go beyond the norm to win business and ensure customer ecstasy, often at little cost or with minimum effort." - back cover.
Customer Data Platforms
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-06
Customer Data Platforms written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-06 with Business & Economics categories.
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Back To The Future Using Marketing Basics To Provide Customer Value
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Author : Nina Krey
language : en
Publisher: Springer
Release Date : 2017-12-04
Back To The Future Using Marketing Basics To Provide Customer Value written by Nina Krey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.