The Dark Side Of Csr Negative Auswirkungen Der Corporate Social Responsibility
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Negative Auswirkungen Der Corporate Social Responsibility
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Author : Vera Boteva
language : de
Publisher: GRIN Verlag
Release Date : 2013-03-13
Negative Auswirkungen Der Corporate Social Responsibility written by Vera Boteva and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität zu Köln (Seminar für Allgemeine Betriebswirtschaftslehre, Marketing und Marktforschung), Sprache: Deutsch, Abstract: „Terra. Für ein sauberes Heute und Morgen.“. So lautet der Slogan für die neuen nachhaltigen Reinigungs- und Waschmittelprodukte von Henkel. Doch warum wird ein ähnlicher Claim in die Marketingstrategie führender Unternehmen eingebunden? Dies stellt nur ein Beispiel für das Streben zahlreicher Unternehmen nach sozialer Verantwortung oder „Corporate Social Responsibility“ dar. Das Konzept der CSR, welches die Produktion umweltverträglicher Produkte, die Unterstützung gemeinnützlicher Zwecke, der Umwelt, der eigenen Mitarbeiter und großzügige Spenden verinnerlicht, hat während der letzten zwanzig Jahre nicht nur in der Praxis, sondern auch in der Forschung, erheblich an Bedeutung gewonnen. Viele Unternehmen erkennen heutzutage diesen Trend und binden soziale Verantwortung in ihr Unternehmensimage pro-aktiv ein oder setzen CSR strategisch zur Verbesserung ihres Images ein. CSR ist heutzutage für Unternehmen unabdingbar, um am Markt erfolgreich zu bleiben. Es wird jedoch nicht nur betrieben, um uneigennützig Gutes zu tun, sondern auch um das Unternehmen in den Augen diverser Stakeholder gut aussehen zu lassen und schließlich positive finanzielle Ergebnisse zu erzielen. Doch CSR führt trotz einer Erwartung dessen, nicht automatisch zu Vorteilen für Unternehmen, die darin investieren. Das Ziel dieser Bachelorarbeit ist es daher, Klarheit darüber zu verschaffen, unter welchen Umständen aus den guten Vorsätzen von Unternehmen beim Engagement in CSR-Aktivitäten negative Konsequenzen entstehen können. Diese Thematik wurde bisher in der Forschung wenig berücksichtigt.
Corporate Social Responsibility Overload Intention Abuse Misinterpretation Of Csr From The Companies And The Consumers Point Of View
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Author : Thomas Demmerling
language : en
Publisher: diplom.de
Release Date : 2014-09-01
Corporate Social Responsibility Overload Intention Abuse Misinterpretation Of Csr From The Companies And The Consumers Point Of View written by Thomas Demmerling and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Business & Economics categories.
More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
The Negative Side Of Corporate Social Responsibility
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Author : Jingzhi Shang
language : en
Publisher:
Release Date : 2013
The Negative Side Of Corporate Social Responsibility written by Jingzhi Shang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Consumer behavior categories.
Although corporate social responsibility (CSR) has become increasingly important to a company's success, the relationship between CSR and corporate financial performance is equivocal. The purpose of this research is to explore additional conditions under which CSR can lead to negative outcomes for both the firm and consumers. Specifically, different from other papers examining the negative effects of CSR that focus on either perceived negative motivations or perceived unethical behavior by the firm, this research examines how CSR that is, on the surface, perceived positively by consumers, leads to negative outcomes. The first paper, "Who's working in the kitchen today", explores the potential for CSR activities to lead to negative financial outcomes through producer contagion between stigmatized populations and products they produce. The results show that although consumers admire companies that hire stigmatized populations, they actually tend to avoid products produced by stigmatized populations. Consumers believe that this CSR practice decreases the value of products because stigmatized populations may contaminate the products by transferring their negative properties to the products through the production process. Further research identifies the mediating effect of disgust and the moderating effects of product intimacy and end user vulnerability. Finally, a choice task reveals that the negative producer contagion effect can be mitigated by implicit information such as color. The second paper, "Can 'Real' Men Consume Ethically?" complements the first paper by examining the outcomes from the consumers' perspective. This paper examines how observers make judgments about consumers on the basis of their CSR support. Across four experiments it reveals that, in addition to being viewed as socially responsible, consumers are viewed as less masculine and more feminine when they consume ethical products. It also identifies two boundary conditions to this effect, including the use of self-benefit advertising appeals and the use of descriptive norms to signal gender appropriate behavior. It also identifies how consumers resolve the conflict of prosocial and gender-congruent impression management objectives. It shows that when consumers are in the presence of observers of the opposite sex, they are more likely to prioritize prosocial identity even when it threatens their gender orientation.
Corporate Social Responsibility
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Author : Subhabrata Bobby Banerjee
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01
Corporate Social Responsibility written by Subhabrata Bobby Banerjee and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
This book has many merits. It will make fascinating reading for the increasing number of organizational scholars who wonder how organizational research can engage more in accounting for the impact of corporations on their environment in a broad sense. Bahar Ali Kazmi, Bernard Leca and Philippe Naccache, Organization Studies This book is for those who will enjoy a thoughtful and informative monograph that acutely summarises and refreshes critique from a political and sociological perspective. It is a comprehensive re-interpretation of the corporate world and the evidently meretricious regime of CSR which makes it an enjoyable compendium for critical management studies fans . . this erudite volume will be valuable to mainstream, social science academics either involved in (or dismissive of) CSR and sustainability discourses in management education and research. David Bevan, Scandinavian Journal of Management Banerjee s book is thought provoking and must be read. But it should be read not only by corporate social responsibility scholars but by all business scholars. It is through Banerjee s provocations that we can understand the shortcomings of corporate systems and the boundaries of corporate social responsibility. Pratima Bansal, Administrative Science Quarterly This is a tour de force that carefully assembles and incisively interrogates perhaps the most pressing problem of our age: how to harness the resources of corporations to tackle global problems of poverty, oppression and environmental degradation? Banerjee does not present us with glib pronouncements or simplistic fixes. Instead, he brilliantly illuminates the scale of the challenges and lucidly assesses the relevance and value of CSR responses to date. Hugh Willmott, University of Cardiff, UK Bobby Banerjee takes on the popular mythologies of neo-liberal corporate social responsibility with enviable flair and a thoroughness of scholarship that will dismay its apologists. His critique extends from the origins of the modern corporation and its well-known abuses and excesses to far harder targets the more attractive alternatives that have been developed for theory and practice that, as Banerjee shows brilliantly, only serve to mask continuing neo-colonial abuses. Banerjee is not content simply to expose the impossibilities of doing good works whilst maximizing shareholder value, the win-win view of CSR, but he bites the bullet with some uncompromising but realistic proposals for the future reconstruction of CSR both as a field of study and as a business practice. We have needed this exposure of the bad and the ugly for a long time. The current versions of CSR are simply just not good enough. Stephen Linstead, University of York, UK Banerjee pulls the beguiling mask off corporate social responsibility. Taking the vantage point of the world s poor, he shows CSR to be a cruel hoax corporations cynical effort to undermine growing demands for economic and environmental justice. Paul S. Adler, University of Southern California, US This book problematizes the win-win assumption underlying discourses of CSR and suggests that it is a rhetoric that is invariably subordinated to that of corporate rationality. Rather than see CSR as providing the means to transform corporations by advocating a stakeholder view of the firm it argues that CSR represents an ideological movement designed to consolidate the power of transnational corporations and provide a veneer of liberality to the illiberal economic agenda of the major global institutions. Stewart Clegg, University of Technology, Sydney, Australia Professor Banerjee offers us a refreshing analysis of corporate social responsibility (CSR) in an otherwise comparatively turgid literary landscape. People may disagree with his criticism that because of its preoccupation with shareholder value, the corporation is an inappropriate agent for social change but it is backed up by strong theoretical and substantive empirical
The Dark Side Of Csr Negative Auswirkungen Der Corporate Social Responsibility
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Author : Vera Boteva
language : de
Publisher: diplom.de
Release Date : 2015-02-01
The Dark Side Of Csr Negative Auswirkungen Der Corporate Social Responsibility written by Vera Boteva and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
„Terra. Für ein sauberes Heute und Morgen.“ So lautet der Slogan für die neuen nachhaltigen Reinigungs- und Waschmittelprodukte von Henkel. Doch warum wird ein ähnlicher Claim in die Marketingstrategie führender Unternehmen eingebunden? Dies stellt nur ein Beispiel für das Streben zahlreicher Unternehmen nach sozialer Verantwortung oder „Corporate Social Responsibility“ dar. Das Konzept der CSR, welches die Produktion umweltverträglicher Produkte, die Unterstützung gemeinnützlicher Zwecke, der Umwelt, der eigenen Mitarbeiter und großzügige Spenden verinnerlicht, hat während der letzten zwanzig Jahre nicht nur in der Praxis, sondern auch in der Forschung, erheblich an Bedeutung gewonnen. Viele Unternehmen erkennen heutzutage diesen Trend und binden soziale Verantwortung in ihr Unternehmensimage pro-aktiv ein oder setzen CSR strategisch zur Verbesserung ihres Images ein. CSR ist heutzutage für Unternehmen unabdingbar, um am Markt erfolgreich zu bleiben. Es wird jedoch nicht nur betrieben, um uneigennützig Gutes zu tun, sondern auch um das Unternehmen in den Augen diverser Stakeholder gut aussehen zu lassen und schließlich positive finanzielle Ergebnisse zu erzielen. Doch CSR führt trotz einer Erwartung dessen nicht automatisch zu Vorteilen für Unternehmen, die darin investieren. Das Ziel dieser Bachelorarbeit ist es daher, Klarheit darüber zu schaffen, unter welchen Umständen aus den guten Vorsätzen von Unternehmen beim Engagement in CSR-Aktivitäten negative Konsequenzen entstehen können. Diese Thematik wurde bisher in der Forschung wenig berücksichtigt.
Csr Business In Society
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Author : Peter Lund-Thomsen
language : en
Publisher:
Release Date : 2013
Csr Business In Society written by Peter Lund-Thomsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Assessing The Effects Of Corporate Social Responsibility Standards In Global Value Chains
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Author : Peter Lund-Thomsen
language : en
Publisher:
Release Date : 2013
Assessing The Effects Of Corporate Social Responsibility Standards In Global Value Chains written by Peter Lund-Thomsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Corporate Criminal Liability And Compliance Management Systems
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Author : Santiago Wortman Jofre
language : en
Publisher: BRILL
Release Date : 2019-08-26
Corporate Criminal Liability And Compliance Management Systems written by Santiago Wortman Jofre and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-26 with Law categories.
In Corporate Criminal Liability and Compliance Management Systems: A Case Study of Spain Santiago Wortman Jofre presents a case study in which he analyses the regulation on compliance as deterrent for corporate criminality. He also examines the role of criminal justice and offers a view on the incentives to prevent corporate criminality.
Green Fashion
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Author : Subramanian Senthilkannan Muthu
language : en
Publisher: Springer
Release Date : 2016-01-22
Green Fashion written by Subramanian Senthilkannan Muthu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-22 with Science categories.
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.
Sustainability In A Digital World
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Author : Thomas Osburg
language : en
Publisher: Springer
Release Date : 2017-05-17
Sustainability In A Digital World written by Thomas Osburg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.
This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.