The Digital Plan
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The Digital Plan
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Author : Brad a Schenck
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-12-13
The Digital Plan written by Brad a Schenck and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with categories.
From total beginner to technical expert, you will be digitally empowered by engaging with The Digital Plan. Whether you're the director of a digital communications department or you're a member of any team wishing to wield or understand the power of digital, this book will provide you with the tools you need to plan and execute digital strategy with ease. Using his many years of experience directing digital strategies for campaigns and organizations, Brad A Schenck outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find: Expert guidance framed with thoughtful questions you should ask. Bullet points of the most up-to-date tips and lots of them. Templates that will help you frame your plan, whatever your goals may be. Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.
Digital Strategy
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Author : Mark Robertson
language : en
Publisher:
Release Date : 2018-04-17
Digital Strategy written by Mark Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!
Create A Winning Digital Strategy
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Author : Bert Langa
language : en
Publisher: Strategy
Release Date : 2018-08-05
Create A Winning Digital Strategy written by Bert Langa and has been published by Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-05 with Computers categories.
The world is becoming more and more digital. And the business world, even more so. This means that market leaders are betting heavily on Digital Transformation.First, let's talk about Nike, which was one of the first corporations to appoint a CDO (Chief Digital Officer) in 2016. Their main objective: to transform the business due to new digital opportunities.Let's also discuss General Electric (GE), a corporation worth more than $100 billion, which has created Predix, the industrial cloud-based operating system that uses its internal and external customers. Their objective is to generate $4 billion using this platform in the coming years. Thanks to initiatives like this one, GE's digital unit aims to reach $150 billion dollars in revenue and an additional $1 billion from reducing costs by improving the efficiency of its internal operations.And finally, let's talk about Walmart, which is becoming a digital giant. How did they do it? Through an aggressive inorganic growth strategy, based mainly on the $1.6 billion purchase for a 77% stake in Flipkart, the Indian e-commerce giant that Jeff Bezos also showed interest in. This purchase is allowing them to boost the company's online sales.As you can see, a Digital Strategy is part of the most successful corporations' agendas. But, how can we define Digital Strategy? A good way to do this is to talk about it in terms of process; that is, considering it "the result of a planning process by which a company defines new business strategies based on digital capabilities and a specific action plan to implement them".In other words, creating a Digital Strategy does not just mean digitizing the company's processes. It also doesn't mean creating a new web page or a mobile application in the Apple Store. It is about reinventing the business, taking advantage of existing digital capabilities or creating new ones.Do you want to develop your own Digital Strategy and become a market leader yourself? Throughout this book, I will explain how to do so using my methodology, called the "Digital Strategy Blueprint" or DSB.To put it into practice, we will use real examples from companies like Nike, Walmart, and Ikea. Through these examples, you will learn to analyze the current situation of a business in terms of digital capabilities and to develop the future digital model and a corresponding action plan to achieve it.DSB is based on accumulated experience developing management projects for the most prominent multinational corporations (although this method can also be used in smaller companies and even startups).Learn the Digital Strategy methodology I teach to Fortune 500 companies. If you follow these lessons and take action, I'm confident you'll start to see high-growth of your business.Trust it. It has been designed for organizations who want to achieve growth and high performance.
Digital Strategy
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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016
Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.
Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.
Digital Transformation At Scale Why The Strategy Is Delivery
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Author : Andrew Greenway
language : en
Publisher: London Publishing Partnership
Release Date : 2018-04-24
Digital Transformation At Scale Why The Strategy Is Delivery written by Andrew Greenway and has been published by London Publishing Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-24 with Business & Economics categories.
This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience.
The Digital Transformation Playbook
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Author : David L. Rogers
language : en
Publisher: Columbia University Press
Release Date : 2016-04-05
The Digital Transformation Playbook written by David L. Rogers and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Strategy In The Digital Age
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Author : Michael Lenox
language : en
Publisher: Stanford University Press
Release Date : 2023-06-27
Strategy In The Digital Age written by Michael Lenox and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
Digital Strategy Framework
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Author : Amit Prabhu
language : en
Publisher: Business Expert Press
Release Date : 2024-02-22
Digital Strategy Framework written by Amit Prabhu and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.
Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy. This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace. This book is not just about information...it’s all about transformation!
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Digital Transformation Game Plan
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Author : Gary O'Brien
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2019-10-30
Digital Transformation Game Plan written by Gary O'Brien and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-30 with Business & Economics categories.
The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator
