The Effect Of Branding On The Development Of A Company With An Example Of Puma
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The Effect Of Branding On The Development Of A Company With An Example Of Puma
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Author : Andreas Schutt
language : en
Publisher: GRIN Verlag
Release Date : 2011-08-19
The Effect Of Branding On The Development Of A Company With An Example Of Puma written by Andreas Schutt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-19 with Business & Economics categories.
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: On the one hand, brands can increase a company’s value significantly or even represent the company itself. On the other hand, consumers want to take over the image of a brand and identify themselves with the characteristics carried by the brand. This goes along with the need of having branded goods as a mark of status and belonging. Therefore, companies need to focus on strengthening their brand image and brand equity in order to succeed on the market and diversify themselves from their competitors. However, the question is, are the efforts in creating a strong brand image and high brand equity justified when thinking about the impact on the consumer? Why are so many companies focusing on image instead of paying attention to the quality of their products? And why do so many companies spent money on sponsoring sports teams instead of investing in the improvement of their product’s characteristics or developing new innovative products? In order to get into the topic, this case study will have a look at Puma as a concrete example of how branding affects a company. The intention of this case study is to point out how Puma achieved the way from a shoe manufacturer to a well-known lifestyle brand by looking at the creation of a brand image on the one hand and an increase in brand equity on the other hand. - Does a positive brand image have an influence on a company’s turnover? - Does a high brand equity influence a company’s economic development or does a positive development of a company increase its brand equity? - Do brands have an effect on consumer’s buying behaviour?
The Effect Of Branding On The Development Of A Company With An Example Of Puma
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Author : Andreas Schutt
language : en
Publisher: GRIN Verlag
Release Date : 2011-08
The Effect Of Branding On The Development Of A Company With An Example Of Puma written by Andreas Schutt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08 with Business & Economics categories.
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: On the one hand, brands can increase a company's value significantly or even represent the company itself. On the other hand, consumers want to take over the image of a brand and identify themselves with the characteristics carried by the brand. This goes along with the need of having branded goods as a mark of status and belonging. Therefore, companies need to focus on strengthening their brand image and brand equity in order to succeed on the market and diversify themselves from their competitors. However, the question is, are the efforts in creating a strong brand image and high brand equity justified when thinking about the impact on the consumer? Why are so many companies focusing on image instead of paying attention to the quality of their products? And why do so many companies spent money on sponsoring sports teams instead of investing in the improvement of their product's characteristics or developing new innovative products? In order to get into the topic, this case study will have a look at Puma as a concrete example of how branding affects a company. The intention of this case study is to point out how Puma achieved the way from a shoe manufacturer to a well-known lifestyle brand by looking at the creation of a brand image on the one hand and an increase in brand equity on the other hand. - Does a positive brand image have an influence on a company's turnover? - Does a high brand equity influence a company's economic development or does a positive development of a company increase its brand equity? - Do brands have an effect on consumer's buying behaviour?
Analysis Of Puma S Current Marketing Communications Programme
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Author : Daniel Hischer
language : en
Publisher: GRIN Verlag
Release Date : 2008-06-18
Analysis Of Puma S Current Marketing Communications Programme written by Daniel Hischer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-18 with Business & Economics categories.
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Strathclyde, language: English, abstract: Today’s sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.
Financial Instruments
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Author : Katie Park
language : en
Publisher: A plus lab
Release Date :
Financial Instruments written by Katie Park and has been published by A plus lab this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Getting a CPA is always hard no matter what people say, if you follow this book, you will ace your tests and get the results you want in a heartbeat. If you are the person who can’t good resources no matter what you do in preparation for your exams, this book is just right for you. It is full of financial instruments including hedging accounting based on IFRS and IAS quizzes to test your financial accounting knowledge with solutions for your problems. 48 quizzes for a successful CPA career, don’t miss out!!!
Proceedings Of The 6th International Conference On Economic Management And Green Development
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Author : Xiaolong Li
language : en
Publisher: Springer Nature
Release Date : 2023-06-27
Proceedings Of The 6th International Conference On Economic Management And Green Development written by Xiaolong Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Political Science categories.
This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.
Basic Strategy In Context
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Author : Neil Thomson
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-01
Basic Strategy In Context written by Neil Thomson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Business & Economics categories.
Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case to theory rams home further the expected usefulness of the book to students about to enter industry. Often theory and cases are treated as different and separated topics; we believe that our integrated didactic treatment is quite unique. Finally we use the basic theories of strategy and then show how these mainly simple concepts can be extended to solve tricky business problems anywhere in any industry. Here is a sample of specific practical problems to which this book can show solutions: Why are resources important and how are they leveraged? Using the case of a British failure (Railtrack) we show the fatal consequences of neglecting existing resources, and then in a completely different country and industry (Carlo Gavazzi Space in Italy) how resources can be utilised from outside the firm to achieve leverage. Given our emphasis on diversity we highlight successful change in a foreign and inflexible environment (Japan and Carlos Ghosn). But can change be planned? Sometimes events or luck sabotage the best intentions as shown in the Samsung case. The book differentiates itself from the competition in four ways: Cases form the highlight of the book. Taking European and some international cases as the starting point, the objective is to link themes or topics to a description of their effect on the firm. The linkage will occur at the relevant point in the case, not in a separate section or in another book. The author team has used several longitudinal cases spread over a 15-20 year period. The longitudinal cases are supported by some new, non-longitudinal cases selected from award winning cases associated with the LRP Journal and the Gate2Growth Academic Network. We feel such an emphasis on cases is a novel feature. The theory is explained using a range of modern didactic methods not usually found in competitive offerings. Examples include colour coded and highlighted links from the theory to the case, questions inside each theory section with model answers and unanswered questions to test the student’s grasp of the concepts. The book features a mixture of cases from short specific to academically challenging ones. Too often, superficial cases are placed at the end of chapters in strategy theory books. They are picked to emphasize the topics of the preceding chapters. The result is spoon-feeding, with little need or motivation to provoke individual thought or learning. The cases in this book are comprehensive, approximately 20 pages in length, with ample quantitative and qualitative data, thus forcing a modicum of effort from the student. Shorter cases are also included for ease of understanding and instructor flexibility. Another differentiating feature is the emphasis on diversity hence the use of European as opposed to US based cases.
Power Brands
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
Power Brands written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Business & Economics categories.
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
A Leader S Guide To Thriveability
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Author : Robin Lincoln Wood
language : en
Publisher: AuthorHouse
Release Date : 2015-06-15
A Leader S Guide To Thriveability written by Robin Lincoln Wood and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-15 with Psychology categories.
A Leader's Guide to ThriveAbility is a field manual for Executives, Investors, Change Agents, Policymakers and future generations. The research and fieldwork we’ve conducted with leaders across every industry sector and civil society has led us to the inescapable conclusion that if we wish to reinvent capitalism, we need to reinvent capital and the organizations that generate and apply that capital. How can you, as a leader, use ThriveAbility to build a vibrant future for your organization or business as part of a ThriveAble world? Some of the key questions that you will need to grapple with include: 1. What are the unique capabilities needed to maximise the thriving of my organization and its stakeholders for the smallest footprint? 2. Which innovation pathways can deliver the improvements and breakthroughs needed to deliver enhanced ThriveAbility to all our stakeholders? 3. How can we measure True Value in everything we do? 4. How can we get our organization to begin the ThriveAbility Journey? 5. In what ways can advantages in 1-4 above be translated into competitive advantage versus other organizations that are not on the ThriveAbility Journey? ThriveAbility is descriptive, prescriptive, and predictive- it describes the emerging edge of leading practice in strategy, innovation, sustainability and design, while prescribing an approach which includes an equation, decision framework, process and ThriveAbility Index. ThriveAbility is predictive in the sense that it enables us to calculate the costs and benefits of different options and trade-offs in the design, development and scaling of new products, services and experiences, along with the human and social transformations needed to achieve ThriveAbility. The purpose of this book is to provide you and your colleagues with a practical, how-to guide on how to embed ThriveAbility in your organization. It will also come in handy for investors, advisors, consultants, financiers, facilitators, regulators and academics seeking to move beyond the confines of the limiting mindsets we are stuck in with current sustainability and shareholder value added approaches.
The Art Of Successful Brand Collaborations
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Author : Géraldine Michel
language : en
Publisher: Routledge
Release Date : 2020-03-04
The Art Of Successful Brand Collaborations written by Géraldine Michel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-04 with Business & Economics categories.
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Global Marketing Management
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Author : Kiefer Lee
language : en
Publisher: Oxford University Press
Release Date : 2012-03-29
Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.