The Effect Of Information Technology On Business And Marketing Intelligence Systems
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The Effect Of Information Technology On Business And Marketing Intelligence Systems
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Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Emerging Trends And Innovation In Business And Finance
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Author : Rim El Khoury
language : en
Publisher: Springer Nature
Release Date : 2023-10-28
Emerging Trends And Innovation In Business And Finance written by Rim El Khoury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-28 with Business & Economics categories.
This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.
Artificial Intelligence Sustainable Technologies And Business Innovation Opportunities And Challenges Of Digital Transformation
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Author : Abdalmuttaleb Al-Sartawi
language : en
Publisher: Springer Nature
Release Date : 2025-03-26
Artificial Intelligence Sustainable Technologies And Business Innovation Opportunities And Challenges Of Digital Transformation written by Abdalmuttaleb Al-Sartawi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Computers categories.
This book offers a comprehensive exploration of the symbiotic relationship between artificial intelligence, sustainable technologies, and business innovation. Innovation has always been the main engine of an improved standard of living throughout history. However, the process of innovation can be highly disruptive as it makes more conventional technologies obsolete This book presents trendy and important topics such as open innovation and sustainability of Islamic Banks, Fintech, financial inclusion, IOT, business intelligence capabilities, innovation through AI, circular economy practices, and trends in cybersecurity. The reader-base from diverse backgrounds, including scholars, industry experts, policymakers, and students, engage with the perspectives and topics discussed in this book. By understanding the opportunities and challenges of this dynamic landscape, the authors can collectively work together to shape a future where technology and sustainability co-exist to drive positive change.
Sustainable Horizons For Business Education And Technology
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Author : Hashem Alshurafat
language : en
Publisher: Springer Nature
Release Date : 2024-06-20
Sustainable Horizons For Business Education And Technology written by Hashem Alshurafat and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Science categories.
This book offers a detailed analysis of the intersection of sustainability, innovation, and global progress, and it comprehensively explores sustainable practices and their impact on business, education, and technology. The book shows how businesses can incorporate sustainability into their core operations, including environment-friendly supply chains, renewable energy adoption, circular economy models, ethical decision-making, and sustainable growth strategies. Successful sustainable businesses and the benefits of their socially responsible practices are highlighted. In addition, the book explores how education can shape a sustainable future. It is necessary to integrate the ideas of sustainability into the curricula of early childhood education to higher learning institutions to educate and empower the next generation of changemakers. The role of technology in advancing sustainability efforts is also investigated, including artificial intelligence, blockchain, clean energy solutions, green architecture, and smart cities. Other topics explored in the book include global sustainability efforts such as international collaborations, public-private partnerships, and multilateral initiatives; the role of governments, NGOs, and international organizations in promoting sustainable development; ethical considerations and social impacts of sustainable practices, for example, social justice, inclusivity, and environmental stewardship; connections between sustainable development and improved quality of life; and groundbreaking ideas and innovations for industries to tackle sustainability issues. The book offers a comprehensive and forward-looking perspective on sustainability. By combining different viewpoints, the book empowers readers with the knowledge and inspiration to contribute meaningfully to a more sustainable, inclusive, and resilient world.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Business Analytical Capabilities And Artificial Intelligence Enabled Analytics Applications And Challenges In The Digital Era Volume 2
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Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
language : en
Publisher: Springer Nature
Release Date : 2024-08-07
Business Analytical Capabilities And Artificial Intelligence Enabled Analytics Applications And Challenges In The Digital Era Volume 2 written by Abdalmuttaleb M. A. Musleh Al-Sartawi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-07 with Computers categories.
This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.
Intelligence Driven Circular Economy
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Author : Azzam Hannoon
language : en
Publisher: Springer Nature
Release Date : 2025-07-23
Intelligence Driven Circular Economy written by Azzam Hannoon and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-23 with Computers categories.
The book provides a groundbreaking examination of how artificial intelligence (AI) can be utilized to contribute towards a sustainable future. This book delves into the intricate relationship between technology, economy, and society, providing a comprehensive framework for understanding the circular economy as a holistic approach to sustainable development. This book aims to offer a comprehensive reference work and coverage of the role of Artificial Intelligence and other advanced digital technologies in the circular economy and resource regeneration towards achieving the United Nation’s 17 sustainable development goals. This book is mainly aimed at academics and researchers who will find in it the knowledge of the support of technology and its contribution to the circular economy, challenges, applications, and solutions to improve. Moreover, this book is aimed at management, industry experts, governments, and policymakers, whereby the book contains helpful examples from practice and applied recommendations. This book is for anyone interested in shaping a sustainable and resilient future. It provides diverse topics for raising awareness about the power of technology in promoting social well-being and economic prosperity.
Business Analytical Capabilities And Artificial Intelligence Enabled Analytics Applications And Challenges In The Digital Era Volume 1
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Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
language : en
Publisher: Springer Nature
Release Date : 2024-06-01
Business Analytical Capabilities And Artificial Intelligence Enabled Analytics Applications And Challenges In The Digital Era Volume 1 written by Abdalmuttaleb M. A. Musleh Al-Sartawi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Computers categories.
This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.
Impact Of Globalization And Advanced Technologies On Online Business Models
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Author : Ho, Ree Chan
language : en
Publisher: IGI Global
Release Date : 2021-02-05
Impact Of Globalization And Advanced Technologies On Online Business Models written by Ho, Ree Chan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Business & Economics categories.
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Cutting Edge Technologies For Business Sectors
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Author : Ertuğrul, Duygu Çelik
language : en
Publisher: IGI Global
Release Date : 2024-10-17
Cutting Edge Technologies For Business Sectors written by Ertuğrul, Duygu Çelik and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-17 with Business & Economics categories.
In the rapidly evolving 21st century, emerging digital technologies are transforming every aspect of modern life, from social interactions to business practices. These advancements are reshaping industries, influencing human behavior, and redefining societal structures. Understanding the impact of technologies like AI, blockchain, and virtual reality is crucial for navigating today's digital world and its challenges. Cutting-Edge Technologies for Business Sectors provides a comprehensive look at how these innovations are revolutionizing industries such as healthcare, education, law, and tourism. By exploring the ethical, practical, and societal implications of digital tools, this volume offers valuable insights for academics, professionals, and policymakers looking to harness the power of technology and shape the future.