The Effect Of Information Technology On Business And Marketing Intelligence Systems
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The Effect Of Information Technology On Business And Marketing Intelligence Systems
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Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Emerging Trends And Innovation In Business And Finance
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Author : Rim El Khoury
language : en
Publisher: Springer Nature
Release Date : 2023-10-28
Emerging Trends And Innovation In Business And Finance written by Rim El Khoury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-28 with Business & Economics categories.
This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.
The Effect Of Coronavirus Disease Covid 19 On Business Intelligence
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Author : M.T. Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2021-04-02
The Effect Of Coronavirus Disease Covid 19 On Business Intelligence written by M.T. Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Computers categories.
This book includes recent research works on how business around the world affected by the time of COVID-19 pandemic. The impact of recent technological developments has had a tremendous impact on how we manage disasters. These developments have changed how countries and governments collect information. The COVID-19 pandemic has forced online service companies to maintain and build relationships with consumers when their world turns. Businesses are now facing tension between generating sales during a period of severe economic hardship and respect for threats to life and livelihoods that have changed consumer preferences.
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Handbook Of Research On Expanding Business Opportunities With Information Systems And Analytics
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Author : Jamil, George Leal
language : en
Publisher: IGI Global
Release Date : 2018-07-20
Handbook Of Research On Expanding Business Opportunities With Information Systems And Analytics written by Jamil, George Leal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.
Impact Of Globalization And Advanced Technologies On Online Business Models
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Author : Ho, Ree C.
language : en
Publisher: IGI Global
Release Date : 2021-02-05
Impact Of Globalization And Advanced Technologies On Online Business Models written by Ho, Ree C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Business & Economics categories.
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Utilizing Information Technology For Business Planning And Development
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Author : Wardana
language : en
Publisher: Universitas Muhammadiyah Buton
Release Date : 2024-03-31
Utilizing Information Technology For Business Planning And Development written by Wardana and has been published by Universitas Muhammadiyah Buton this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-31 with Business & Economics categories.
This book comprehensively discusses how information technology can be utilized in business planning and development. With a practical approach based on current business theories, readers will be guided through the fundamental concepts of business planning and sustainable business development strategies. Each chapter provides an in-depth understanding of how information technology can strengthen the business planning and development processes. From using data for strategic decision-making to integrating information technology into business models, readers will be encouraged to understand how to optimize the potential of information technology for maximum business advantage. Furthermore, the book also addresses the challenges and opportunities faced in the utilization of information technology in the modern era. By including relevant case studies from various industries, readers will gain clearer insights into the real-world applications of the discussed concepts. Thus, this book becomes an essential guide for business professionals, managers, and students who seek to understand and effectively utilize the potential of information technology in business planning and development in the digital era.
Dynamics Of Swarm Intelligence Health Analysis For The Next Generation
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Author : Suresh Kumar, Arumugam
language : en
Publisher: IGI Global
Release Date : 2023-07-10
Dynamics Of Swarm Intelligence Health Analysis For The Next Generation written by Suresh Kumar, Arumugam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Computers categories.
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Handbook Of Research On Technology Adoption Social Policy And Global Integration
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Author : Khosrow-Pour, Mehdi
language : en
Publisher: IGI Global
Release Date : 2017-04-24
Handbook Of Research On Technology Adoption Social Policy And Global Integration written by Khosrow-Pour, Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-24 with Business & Economics categories.
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
Business Intelligence And Information Technology
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Author : Aboul Ella Hassanien
language : en
Publisher: Springer Nature
Release Date : 2023-07-03
Business Intelligence And Information Technology written by Aboul Ella Hassanien and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Technology & Engineering categories.
This book constitutes the refereed proceedings of the 2022 International Conference on Business Intelligence and Information Technology (BIIT 2022) held in Harbin, China, during December 17–18, 2022. BIIT 2022 is organized by the School of Computer and Information Engineering, Harbin University of Commerce, and supported by Scientific Research Group in Egypt (SRGE), Egypt. The papers cover current research in electronic commerce technology and application, business intelligence and decision making, digital economy, accounting informatization, intelligent information processing, image processing and multimedia technology, signal detection and processing, communication engineering and technology, information security, automatic control technique, data mining, software development, and design, blockchain technology, big data technology, and artificial intelligence technology.