The Effects Of Rewarding User Engagement The Case Of Facebook Apps
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The Effects Of Rewarding User Engagement The Case Of Facebook Apps
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Author : Jörg Claussen
language : en
Publisher:
Release Date : 2014
The Effects Of Rewarding User Engagement The Case Of Facebook Apps written by Jörg Claussen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users. The rule change led to new applications with significantly higher user ratings being developed. Moreover, user ratings became more important drivers of app success. Other drivers of app success are also affected by the rule change; sheer network size became a less important driver for app success, update frequency benefitted apps more in staying successful, and active users of Facebook apps declined less rapidly with age. Our results show that social media channels do not necessarily have to be managed through hard exclusion of participants, but can also be steered through “softer” changes in reward and incentive systems.
Social Media Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-05-04
Social Media Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Computers categories.
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Digital Transformation Challenges And Opportunities
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Author : Wooje Cho
language : en
Publisher: Springer
Release Date : 2018-09-03
Digital Transformation Challenges And Opportunities written by Wooje Cho and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Computers categories.
This book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2017 theme was “Digital transformation: challenges and opportunities”. The 11 papers presented in this volume were carefully reviewed and selected from 43 submissions. These are original research articles with a broad coverage of behavioral issues on consumers, citizens, businesses, industries and governments, ranging from technical to strategic issues.
Dilemmas Of Free Expression
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Author : Emmett Macfarlane
language : en
Publisher: University of Toronto Press
Release Date : 2021-11-08
Dilemmas Of Free Expression written by Emmett Macfarlane and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-08 with Freedom of expression categories.
Free expression is under threat. Social media and fake news, misinformation, and disinformation have prompted governments to propose new forms of regulation that are deeply challenging to free expression. Hate speech, far-right populism, campus speech debates, and censorship consistently make headlines in Canada and abroad. Dilemmas of Free Expression offers forward-looking appraisals of ways to confront challenging moral issues, policy problems, and controversies that pay heed to the fundamental right to free expression. The essays in this volume offer timely analyses of the law, policy, and philosophical challenges, and social repercussions to our understanding of expressive freedom in relation to government obligations and public discourse. Free expression and its limits are multifaceted, deeply complex, inherently values-based, and central to the ability of a society to function. Dilemmas of Free Expression addresses the challenges of limiting free expression across a host of issues through an analyses by leading and emerging voices in a number of disciplines, including political science, law, philosophy, and Indigenous studies.
Strategic Customer Relationship Management In The Age Of Social Media
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Author : Khanlari, Amir
language : en
Publisher: IGI Global
Release Date : 2015-07-16
Strategic Customer Relationship Management In The Age Of Social Media written by Khanlari, Amir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Nordic Contributions In Is Research
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Author : Trine Hald Commisso
language : en
Publisher: Springer
Release Date : 2014-08-05
Nordic Contributions In Is Research written by Trine Hald Commisso and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-05 with Computers categories.
This book contains the refereed proceedings of the 5th Scandinavian Conference on Information Systems, SCIS 2014, held in Ringsted, Denmark, in August 2014. The theme for this book as well as for the conference is “Designing Human Technologies.” The theme combines the interplay of people with technology—a classic theme in Scandinavian information systems research—with a growing interest within the IS research field in design and design science research. The nine papers accepted for SCIS 2014 were selected from 22 submissions.
Disruptive Innovation Through Digital Transformation
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Author : Xue Han
language : en
Publisher: Springer Nature
Release Date : 2020-07-24
Disruptive Innovation Through Digital Transformation written by Xue Han and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-24 with Medical categories.
The book addresses the prevalent digital transformation and focuses on its significant disruption in healthcare. In light of the distinctive characteristics and evolution of the Chinese healthcare industry, private multi-sided platform (MSP) companies emerge to offer novel values and explore the industry value chain. Drawing on the management and economics literature of MSPs, this book examines the selected Chinese MSPs and compares them with the counterpart MSPs in the U.S. This analysis highlights how the unfolding healthcare disruption is valuable for both scholars and practitioners to understand the trends and to take effective actions. “Disruptive Innovation through Digital Transformation: Multi-Sided Platforms of E-Health in China” provides readers in the developing and developed countries with insights on how to approach the current multi-sided platform and to resolve the current problems to better serve customers and patients in the healthcare market.
Digitalization Across Organizational Levels
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Author : Jens Dibbern
language : en
Publisher: Springer Nature
Release Date : 2022-09-27
Digitalization Across Organizational Levels written by Jens Dibbern and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Computers categories.
This book covers a broad range of topics related to digitalization. Specifically, it views digitalization across different organizational levels, such as the level of individuals, teams, processes, firms, and ecosystems. It includes a collection of recent research and reflections on the topic that helps to understand the technological foundations of digitalization and its impacts. It also reflects on the process of digitalization and how it changes established ways of working, collaborating, and coordinating. With this book, the editors and authors honor Professor Dr. Armin Heinzl for his enormous and ongoing contributions to information systems research, education, and practice.
Managing Digital Open Innovation
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Author : Pierre-jean Barlatier
language : en
Publisher: World Scientific
Release Date : 2020-05-13
Managing Digital Open Innovation written by Pierre-jean Barlatier and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Technology & Engineering categories.
Recent developments of Internet-based digital technologies have revealed a huge potential of developing open, collaborative and network-centred innovation. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies.Responding to the need for further conceptual and empirical research on technology-enhanced open innovation, this book provides fresh and topical insights on how firms from different sectors have successfully implemented digital technologies for Open Innovation. Based on rich empirical data, this book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of ICT-driven Open Innovation in private as well as public organizations.
Knowledge Management Trust And Communication In The Era Of Social Media
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Author : Joanna Paliszkiewicz
language : en
Publisher: MDPI
Release Date : 2020-11-24
Knowledge Management Trust And Communication In The Era Of Social Media written by Joanna Paliszkiewicz and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical perspectives. The seventh article aims to present the results of pilot studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue in the efficiency of doing business. The results showed that trust is vital in sharing knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to identify the most critical purposes of using social media by responding to women's attitudes according to age and their respective countries' economic development. The research was done through an online survey in 2017–2018, followed by an analysis of eight countries' results. The article entitled "Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages Posted at the Time of Disaster" presents the framework of a question-answering system that was developed using a Twitter dataset containing more than 9 million tweets compiled during the Osaka North Earthquake that occurred on 18 June 2018. The authors also study the structure of the questions posed and develop methods for classifying them into particular categories to find answers from the dataset using an ontology, word similarity, keyword frequency, and natural language processing. The book provides a theoretical and practical background related to trust, knowledge management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to professionals, researchers, and students' needs. The authors try to diagnose the situation and show the new challenges and future directions in this area.