The Epic Split

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The Art Of Short Form Content

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Author : Bryan Cook
language : en
Publisher: CRC Press
Release Date : 2015-12-22

The Art Of Short Form Content written by Bryan Cook and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Art categories.

The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Ring Theory V2

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Author :
language : en
Publisher: Academic Press
Release Date : 1988-07-01

Ring Theory V2 written by and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-07-01 with Mathematics categories.

Ring Theory V2

Identities On The Move

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Author : Silvia Pilar Castro-Borrego
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2014-12-24

Identities On The Move written by Silvia Pilar Castro-Borrego and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-24 with Social Science categories.

The development of new sexualities and gender identities has become a crucial issue in the field of literary and cultural studies in the first years of the twenty-first century. The roles of gender and sexual identities in the struggle for equality have become a major concern in both fields. The legacy of this process has its origins in the last decades of the nineteenth century and the twentieth century. The Victorian preoccupation about the female body and sexual promiscuity was focused on the regulation of deviant elements in society and the control of venereal disease; homosexuals, lesbians, and prostitutes’ identities were considered out of the norm and against the moral values of the time. The relationship between sexuality and gender identity has attracted wide-ranging discussion amongst feminist theorists during the last few decades. The methodologies of cultural studies and, in particular, of post-structuralism and post-colonialism, urges us to read and interpret different cultures and different texts in ways that enhance personal and collective views of identity which are culturally grounded. These readings question the postmodernist concept of identity by looking into more progressive views of identity and difference addressing post-positivist interpretations of key identity markers such as sex, gender, race, and agency. As a consequence, an individual’s identity is recognized as culturally constructed and the result of power relations. Identities on the Move: Contemporary Representations of New Sexualities and Gender Identities offers creative insights on pressing issues and engages in productive dialogue. Identities on the Move to addresses the topic of new sexualities and gender identities and their representation in post-colonial and contemporary Anglophone literary, historical, and cultural productions from a trans-national, trans-cultural, and anti-essentialist perspective. The authors include the views and concerns of people of color, of women in the diaspora, in our evermore multiethnic and multicultural societies, and their representation in the media, films, popular culture, subcultures, and the arts.

Rethinking Advertising As Paratextual Communication

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Author : Hackley, Chris
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-04-22

Rethinking Advertising As Paratextual Communication written by Hackley, Chris and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

Nimble

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Author : Robin Landa
language : en
Publisher: HOW Books
Release Date : 2015-04-17

Nimble written by Robin Landa and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Design categories.

In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.

Billboard

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Author :
language : en
Publisher:
Release Date : 2005-04-30

Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-30 with categories.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Epica Book 27

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Author : Epica Awards
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-09-25

Epica Book 27 written by Epica Awards and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.

The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.

Digital Marketing

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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2014-07-25

Digital Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Business & Economics categories.

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Agile Analytics

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Author : Ken Collier
language : en
Publisher: Addison-Wesley
Release Date : 2012

Agile Analytics written by Ken Collier and has been published by Addison-Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that. Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier's techniques offer optimal value whether your projects involve "back-end" data management, "front-end" business analysis, or both. Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation Collier brings together proven solutions you can apply right now--whether you're an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results--and have fun along the way.

Creative Advertising Concept And Copy

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Author : Georgia-Zozeta Miliopoulou
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-08

Creative Advertising Concept And Copy written by Georgia-Zozeta Miliopoulou and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Business & Economics categories.

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.