The Expansion Of Gazprom Into The European Downstream Market
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The Expansion Of Gazprom Into The European Downstream Market
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Author : Fabian Zähringer
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-26
The Expansion Of Gazprom Into The European Downstream Market written by Fabian Zähringer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.5, University of St. Gallen, language: English, abstract: This paper analyzes the expansion of Gazprom into the European downstream market from an interdisciplinary perspective. First, an analysis of the "macro perspective" gives insights into the strategic objectives of Gazprom in Europe and the peculiarities of the European gas market. Second, the focus is drawn to the "micro perspective", i.e. the European consumer of natural gas. Hereby an empirical conjoint analysis (ACA) has been conducted, giving insights into the preferences of European consumers towards the product gas. The respondents had to consecutively state their preferences towards hypothetical product combinations containing the predefined attributes price, contract duration, biogas share, supplier and origin. Finally, the findings of each "perspective" were consolidated into concrete strategic suggestions for Gazprom’s expansion into the European downstream market. The conjoint analysis revealed, inter alia, that the most important attribute towards a gas product among private gas customers in Europe is the price. Furthermore, the consumers prefer gas originating from stable, mature democracies - like Norway - over gas from Iran, Russia or Algeria. Furthermore, European consumers are willing to pay a premium of more than 25% (300 &u8364 per year) for gas that is not supplied by Gazprom. Although European consumers are positive about the possibility to receive a share of biogas among the supplied natural gas, a majority is not willing to pay a premium of 30% for a 45% biogas share. These results lead to the suggestion that Gazprom should reconsider its brand strategy in Europe, that the company should significantly improve transparency and public relations and that it should seriously consider embarking on a strategy more sensitive towards Corporate Social Responsibility (CSR).
The Expansion Of Gazprom Into The European Downstream Market
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Author : Fabian Zaehringer
language : en
Publisher:
Release Date : 2007
The Expansion Of Gazprom Into The European Downstream Market written by Fabian Zaehringer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Diese Arbeit untersucht die Expansion von Gazprom in den Europäischen Downstream Markt aus einer interdisziplinären Perspektive. Ausgehend von der "Makro Perspektive" werden zunächst die strategischen Ziele von Gazprom in Europa identifiziert und ein Überblick über den Europäischen Gasmarkt gegeben. Danach wird der Fokus auf die "Mikro Perspektive" verschoben. Im Rahmen einer empirischen Conjoint Analyse werden dabei die Präferenzen der Europäischen Endkunden im Hinblick auf das Produkt Gas untersucht. Bei dieser Umfrage wurden die Probanden gebeten ihre Präferenzen bezüglich hypothetische Produktkombinationen anzugeben, die aus den vorher definierten Attributen Preis, Vetragsdauer, Biogasanteil, Anbieter und Gasherkunft bestanden. Abschliessend wurden die Erkenntnisse aus beiden Perspektiven zu konkreten strategischen Empfehlungen für die Gazprom im Zusammenhang mit der Expansion in Europa zusammengefügt. Die Resultate der Conjoint Analyse ergaben unter anderem, dass der Preis das wichtigste Attribut beim Bezug von Gas ist. Darüber hinaus präferieren die Endkunden in Europa Gas aus stabilen, reifen Demokratien, wie z.B. aus Norwegen, gegenüber Gas aus Iran, Russland oder Algerien. Ausserdem sind die Endkunden bereit eine einen um 25% (300 &u8364 pro Jahr) höheren Preis zu bezahlen für Gas das nicht direkt von Gazprom bezogen wird. Obwohl die Europäischen Konsumenten sehr positiv gegenüber dem Bezug von Biogas eingestellt sind, ist die Mehrheit nicht bereit einen um 30% höheren Preis für den Bezug eines Biogasanteils von 45% zu bezahlen. Diese Ergebnisse lieferten die Grundlage für die strategischen Empfehlungen für Gazprom die Markenstrategie in Europa zu überdenken, die Transparenz im Unternehmen deutlich zu erhöhen, bessere Öffentlichkeitsarbeit zu betreiben und eine Unternehmensstrategie umzusetzen, die aufgeschlossener ist gegenüber Themen der Corporate Social Responsibility (CSR).
Gas To Europe
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Author : Robert Mabro
language : en
Publisher:
Release Date : 1999
Gas To Europe written by Robert Mabro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This book analyses the strategies of four major national companies, Gazprom, Sonatrach, Statoil, and Gasunie, that supply the expanding European gas market. The strategies of these giant corporations are examined in the relevant historical perspective. The analysis concludes by considering future developments of the market and of the supply policies of these main players.
Gazprom
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Author : A. Vavilov
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-12-12
Gazprom written by A. Vavilov and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
This detailed case study of Gazprom explores motivation behind the company's foreign policies, it's strategies and tactics. It examines the challenges Gazprom faces in the European market and emphasizes the role of politics in Russsia's gas trade.
Gazprom
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Author : A. Vavilov
language : en
Publisher: Springer
Release Date : 2016-04-30
Gazprom written by A. Vavilov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
This detailed case study of Gazprom explores motivation behind the company's foreign policies, it's strategies and tactics. It examines the challenges Gazprom faces in the European market and emphasizes the role of politics in Russsia's gas trade.
Russia After The Global Economic Crisis
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Author : Anders Åslund
language : en
Publisher: Columbia University Press
Release Date : 2010-06-15
Russia After The Global Economic Crisis written by Anders Åslund and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Political Science categories.
Russia After the Global Economic Crisis examines this important country after the financial crisis of 2007–09. The second book from The Russia Balance Sheet Project, a collaboration of two of the world's preeminent research institutions, the Peterson Institute for International Economics and the Center for Strategic and International Studies (CSIS), not only assesses Russia's international and domestic policy challenges but also provides an all-encompassing review of this important country's foreign and domestic issues. The authors consider foreign policy, Russia and its neighbors, climate change, Russia's role in the world, domestic politics, and corruption.
The Future Of Russian Gas And Gazprom
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Author : Jonathan P. Stern
language : en
Publisher: Oxford Institute for Energy Studies
Release Date : 2005
The Future Of Russian Gas And Gazprom written by Jonathan P. Stern and has been published by Oxford Institute for Energy Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Russian gas industry provides 50% of Russian domestic energy supplies, a substantial proportion of CIS gas supplies, and around 20% of European gas demand. Declines in production at existing fields mean that Gazprom will face increasingly difficult decisions about moving to higher cost fields on the Yamal Peninsula. The alternative will be increasing imports from Central Asian countries and allowing other Russian gas producers to increase their role in the industry. Russian exports to Europe will gradually increase and deliveries of Russian LNG will commence to Asia and the both coasts of North America. Pipeline gas deliveries to East Asian countries may have a longer time horizon. Export projects aimed at new markets will depend crucially on the maintenance of (oil and) gas prices at the levels of 2003-05. European exports will also depend on the pace of EU market liberalisation and Gazprom's ability to agree mutually acceptable terms for transit, principally with Ukraine and Belarus. Reform, liberalisation and restructuring of the Russian gas industry have been more substantial than has generally been recognised. Most important has been price reform which, in 2005, allowed Russian industrial customers to become profitable to serve at regulated prices. Price increases may significantly reduce future increases in domestic gas demand. The increasing need for production from companies other than Gazprom will ensure that liberalised access to networks expands considerably over the next decade. In the 2000s, Gazprom reclaimed its CIS gas business from intermediaries, while maintaining its de facto monopoly of exports to Europe and establishing a similar degree of authority over future exports to Asia. The merger of Gazprom and Rosneft will provide the potential to become a force in the domestic and international oil markets, particularly given the authority that the president has conferred on the company in terms of Russian energy policy.
The Opal Exemption Decision
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Author : Katja Yafimava
language : en
Publisher:
Release Date : 2017
The Opal Exemption Decision written by Katja Yafimava and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Natural gas categories.
Expansion Or Exodus
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Author : Kari Liuhto
language : en
Publisher: Routledge
Release Date : 2019-01-22
Expansion Or Exodus written by Kari Liuhto and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Business & Economics categories.
Evaluate the impact of Russia’s global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation’s trade relationship with other countries—especially with former allies. Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate. As the Federation moves closer to joining the World Trade Organization, this timely book provides a global view of Russia’s outward expansion, exploring the operations of Russian firms in old, new, and forthcoming European Union member states. Russian corporations have invested 50-70 billion USD abroad in the last five years, with global energy giant Gazprom leading the way. Although some of the Russian money has returned home, most of it remains abroad, largely in the EU and the United States. Many ex-socialist countries fear the Russian government is using its energy companies as foreign policy tools and in some cases, those fears have been grounded. But the outward expansion of Russian firms has become less motivated by politics as non-energy-related companies have begun their internationalization. Expansion or Exodus examines the vital issues surrounding Russia’s outward foreign direct investments, including: how a lower-middle income country has become a net capital exporter how larger export-oriented Russian companies have used Germany as entry to Europe how Russian direct investments in Poland led to corruption and political involvement why foreign direct investments in the Baltic States have been met with suspicion why natural resource-based companies have been main drivers of international growth of Russian economy and how manufacturing and telecommunication industries are catching up the development of a Lithuanian oil refinery from state-ownership to privatization by an American corporation to acquisition with Russian capital the international activities of the leading Russian companies in several industrial sectors the majors factors that form contemporary Russian business culture the negative features of receiving Russian investments the outward internationalization of Russia’s telecommunication company Mobile TeleSystems (MTS) and much more Expansion or Exodus is an invaluable resource for the international business community, policymakers, and academics.
Eurasian Energy Security
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Author : Jeffrey Mankoff
language : en
Publisher: Council on Foreign Relations
Release Date : 2009
Eurasian Energy Security written by Jeffrey Mankoff and has been published by Council on Foreign Relations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This Council Special Report explores the challenges faced by consumer and supplier alike in Europe and Eurasia. It looks at Russia's rise as an energy power, analyzing its control of supplies and delivery systems and its investments in energy infrastructure across Europe, as well as questions about the potential of its production. The report also examines Europe's difficulties in forging a common policy on energy supply and recommends a two-pronged strategy of integration and diversification. It urges Europe to integrate both internally -- developing a single EU gas market -- and externally -- tying Russia's energy sector to Europe and its more transparent regulations. It also recommends that Europe seek new sources of energy from both non-Russian suppliers and non-fossil fuels.