The Export Marketing Imperative
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The Export Marketing Imperative
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Author : Michael R. Czinkota
language : en
Publisher: South Western Educational Publishing
Release Date : 2004
The Export Marketing Imperative written by Michael R. Czinkota and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
The Global Marketing Imperative
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Author : Michael R. Czinkota
language : en
Publisher: McGraw Hill Professional
Release Date : 1996
The Global Marketing Imperative written by Michael R. Czinkota and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
The Global Marketing Imperative
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Author :
language : en
Publisher:
Release Date : 2009
The Global Marketing Imperative written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Export marketing categories.
Emerging Trends Threats And Opportunities In International Marketing
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Author : Michael R. Czinkota
language : en
Publisher: Business Expert Press
Release Date : 2009-11-01
Emerging Trends Threats And Opportunities In International Marketing written by Michael R. Czinkota and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Business & Economics categories.
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Export Marketing Strategy
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Author : Shaoming Zou
language : en
Publisher: Business Expert Press
Release Date : 2009-05-01
Export Marketing Strategy written by Shaoming Zou and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Business & Economics categories.
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Export Marketing For Smaller Firms
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Author : International Marketing Institute (Cambridge, Mass.)
language : en
Publisher:
Release Date : 1966
Export Marketing For Smaller Firms written by International Marketing Institute (Cambridge, Mass.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Export marketing categories.
Research Handbook On Export Marketing
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Author : Craig C. Julian
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-12-31
Research Handbook On Export Marketing written by Craig C. Julian and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
International Marketing And Export Management
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Author : Gerald Albaum
language : en
Publisher: Pearson Higher Ed
Release Date : 2016-06-07
International Marketing And Export Management written by Gerald Albaum and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with Business & Economics categories.
International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Export Marketing For Smaller Firms
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Author :
language : en
Publisher:
Release Date :
Export Marketing For Smaller Firms written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Export Marketing Management
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Author : Costas G. Alexandrides
language : en
Publisher: Greenwood
Release Date : 1977
Export Marketing Management written by Costas G. Alexandrides and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.