The Fall Of The Packard Motor Car Company
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The Fall Of The Packard Motor Car Company
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Author : James Arthur Ward
language : en
Publisher:
Release Date : 1997
The Fall Of The Packard Motor Car Company written by James Arthur Ward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. Although many books have extolled the long, glamorous history of Packard, this book focuses on the dark, post-World War II years that led to its dissolution in 1956. For the first time, this book gives an authoritative, deeply researched, and convincing explanation of why the Packard Motor Car Company died in the midst of one of the greatest automotive booms in history.
Fall Of An Automotive Empire
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Author : Robert Frederick Croll
language : en
Publisher:
Release Date : 1978
Fall Of An Automotive Empire written by Robert Frederick Croll and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Automobiles categories.
Packard Motor Car Company
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Author : Packard Motor Car Company
language : en
Publisher:
Release Date : 1919
Packard Motor Car Company written by Packard Motor Car Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1919 with categories.
An Economic Analysis Of The Decline Of The Packard Motor Car Company
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Author : Robert Raymond Ebert
language : en
Publisher:
Release Date : 1967
An Economic Analysis Of The Decline Of The Packard Motor Car Company written by Robert Raymond Ebert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Automobile industry and trade categories.
Facts And Figures
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Author : Packard Motor Car Company
language : en
Publisher:
Release Date : 1953*
Facts And Figures written by Packard Motor Car Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953* with categories.
A History Of The Packard Motor Car Company From 1899 To 1929
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Author : John Parker
language : en
Publisher:
Release Date : 1949
A History Of The Packard Motor Car Company From 1899 To 1929 written by John Parker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Automobile industry and trade categories.
Packard
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Author : Michael G. H. Scott
language : en
Publisher:
Release Date : 1985
Packard written by Michael G. H. Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Report To Directors Of The Packard Motor Car Company For The Fiscal Year Ending August 31
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Author : Packard Motor Car Company
language : en
Publisher:
Release Date : 1950
Report To Directors Of The Packard Motor Car Company For The Fiscal Year Ending August 31 written by Packard Motor Car Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with Automobile industry and trade categories.
Packard For 1940
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Author : Packard Motor Car Company
language : en
Publisher:
Release Date : 1940
Packard For 1940 written by Packard Motor Car Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1940 with Advertising categories.
Ask The Man Who Owns One
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Author : Arthur W. Einstein, Jr.
language : en
Publisher: McFarland
Release Date : 2014-01-10
Ask The Man Who Owns One written by Arthur W. Einstein, Jr. and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Transportation categories.
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.