The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries

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The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries

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Author : John Samuel Healey
language : en
Publisher:
Release Date : 1978

The Federal Trade Commission Advertising Substantiation Program And Changes In The Content Of Advertising In Selected Industries written by John Samuel Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising categories.

Advertising Substantiation Program

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Author : United States. Federal Trade Commission. Bureau of Consumer Protection
language : en
Publisher:
Release Date : 1984

Advertising Substantiation Program written by United States. Federal Trade Commission. Bureau of Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Federal Trade Commission Act categories.

Staff Report To The Federal Trade Commission On The Ad Substantiation Program Together With Supplementary Analysis Of The Submissions And Advertisers Comments

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Author :
language : en
Publisher:
Release Date : 1972

Staff Report To The Federal Trade Commission On The Ad Substantiation Program Together With Supplementary Analysis Of The Submissions And Advertisers Comments written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertisers categories.

Advertising And The Public Interest

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Author : John A. Howard
language : en
Publisher:
Release Date : 1973

Advertising And The Public Interest written by John A. Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Advertising categories.

Dietary Supplements

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Author : United States. Federal Trade Commission. Bureau of Consumer Protection
language : en
Publisher:
Release Date : 1998

Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.

Dissertation Abstracts International

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Author :
language : en
Publisher:
Release Date : 1978-07

Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-07 with Dissertations, Academic categories.

Abstracts of dissertations available on microfilm or as xerographic reproductions.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1985

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Electronic journals categories.

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Ftc Policy Statement Regarding Advertising Substantiation

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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 1987

Ftc Policy Statement Regarding Advertising Substantiation written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Deceptive advertising categories.

Ethics In Advertising

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Author : Wally Snyder
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03

Ethics In Advertising written by Wally Snyder and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Comprehensive Dissertation Index Business Economics L Z

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Author :
language : en
Publisher:
Release Date : 1984

Comprehensive Dissertation Index Business Economics L Z written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Dissertations, Academic categories.