The Hype

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The Hype Machine

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Author : Sinan Aral
language : en
Publisher: Currency
Release Date : 2020-09-15

The Hype Machine written by Sinan Aral and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

All About The Hype

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Author : Paige Toon
language : en
Publisher: Simon and Schuster
Release Date : 2016-07-28

All About The Hype written by Paige Toon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Juvenile Fiction categories.

The third super hot, super fun Jessie Jefferson novel from internationally bestselling author, Paige Toon. Is the life of a famous rockstar's daughter all it's cracked up to be? And what about dating your fellow band-member just as you hit the bigtime? Jessie is still getting used to being a celebrity, and the daughter of one of the world’s biggest rock stars. With her own music career on the rise, a gorgeous love interest and a fun group of friends, it seems Jessie’s glamorous LA life couldn’t get any better . . . but things are about to get really complicated. Praise for I Knew You Were Trouble 'Lots of fun' Heat magazine (four-star review) 'Fun and flirty, Jessie Jefferson is a top notch series YA fans should grab ASAP' Maximum Pop! 'A page-turner perfect for holidays' Closer 'A fabulous continuation of Jessie Jefferson's story...I loved every single second' Rachel's Random Reads blog Everyone loves Jessie! 'I didn't put The Accidental Life of Jessie Jefferson down until I'd got to the very last page.' The Bookbag 'Addictive' Books for Company 'Packed with wit, charm, Californian sunshine and celebrities' Handwritten Girl Praise for Paige Toon 'If you want escapism, Paige Toon is perfect' Cosmopolitan 'Brilliant' Heat 'Witty and sexy - perfect holiday reading material' Closer

The Hype About Hydrogen

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Author : Joseph J. Romm
language : en
Publisher: Island Press
Release Date : 2013-04-10

The Hype About Hydrogen written by Joseph J. Romm and has been published by Island Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Science categories.

Lately it has become a matter of conventional wisdom that hydrogen will solve many of our energy and environmental problems. Nearly everyone -- environmentalists, mainstream media commentators, industry analysts, General Motors, and even President Bush -- seems to expect emission-free hydrogen fuel cells to ride to the rescue in a matter of years, or at most a decade or two. Not so fast, says Joseph Romm. In The Hype about Hydrogen, he explains why hydrogen isn't the quick technological fix it's cracked up to be, and why cheering for fuel cells to sweep the market is not a viable strategy for combating climate change. Buildings and factories powered by fuel cells may indeed become common after 2010, Joseph Romm argues, but when it comes to transportation, the biggest source of greenhouse-gas emissions, hydrogen is unlikely to have a significant impact before 2050. The Hype about Hydrogen offers a hype-free explanation of hydrogen and fuel cell technologies, takes a hard look at the practical difficulties of transitioning to a hydrogen economy, and reveals why, given increasingly strong evidence of the gravity of climate change, neither government policy nor business investment should be based on the belief that hydrogen cars will have meaningful commercial success in the near or medium term. Romm, who helped run the federal government's program on hydrogen and fuel cells during the Clinton administration, provides a provocative primer on the politics, business, and technology of hydrogen and climate protection.

The Hype Handbook 12 Indispensable Success Secrets From The World S Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

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Author : Michael F. Schein
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-01-11

The Hype Handbook 12 Indispensable Success Secrets From The World S Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers written by Michael F. Schein and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-11 with Business & Economics categories.

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Beyond The Hype

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Author : Robert G. Eccles
language : en
Publisher: Beard Books
Release Date : 2003

Beyond The Hype written by Robert G. Eccles and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.

Mastering The Hype Cycle

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Author : Jackie Fenn
language : en
Publisher: Harvard Business Press
Release Date : 2008-10-14

Mastering The Hype Cycle written by Jackie Fenn and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-14 with Business & Economics categories.

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Icts Citizens And Governance After The Hype

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Author : A.J. Meijer
language : en
Publisher: IOS Press
Release Date : 2009-03-20

Icts Citizens And Governance After The Hype written by A.J. Meijer and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-20 with Political Science categories.

ICTs, Citizens and Governance: After the Hype! aims to help researchers and practitioners to understand hypes about ICT and government without becoming cynical. Hypes can be functional in triggering processes of change, but one should be able to distinguish a ‘trigger’ from a realistic set of expectations. This book combines an analysis of the discourse (in terms of hypes) with an analysis of practices (in terms of stable routines and relational patterns). The relation between the discourse and resulting changing is complex, situational and interpretable in multiple ways but certainly merits our attention. To provide a serious analysis of hypes, the editors present a diversity of empirical material relating to technologies and government processes. The technologies vary from network infrastructures to CRM software to web services. Government processes range from service delivery to inspections and policing. The wide variety of technologies observed results in an assessment of realistic effects upon the various government processes. This publication provides an overview of hypes, backlashes and realistic assessments. The editors hope it will lessen the naïveté of readers who have blind faith in technological potential. At the same time, they hope to make serious scientists who discard hypes as being irrelevant more interested in the role these hypes play in the social construction of public administration in an information age.

The Hype Driven Ai Mobile Cookbook Recipes For Success

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Author : M.B. Chatfield
language : en
Publisher: M.B. Chatfield
Release Date :

The Hype Driven Ai Mobile Cookbook Recipes For Success written by M.B. Chatfield and has been published by M.B. Chatfield this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

In this cookbook, M.B. Chatfield provides a comprehensive guide to choosing, using, and getting the most out of a hype-driven AI mobile. Chatfield begins by discussing the pros and cons of hype-driven AI mobiles. He then provides a detailed overview of the different types of AI features available in these phones. Chatfield also discusses the potential risks of hype-driven AI mobiles, such as bias, privacy concerns, and job displacement. The Hype-driven AI Mobile Cookbook is an essential resource for anyone who is considering buying a hype-driven AI mobile. It provides the information you need to make an informed decision and get the most out of your phone.

Beyond The Hype

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Author : Fiona Fox
language : en
Publisher:
Release Date : 2024-02

Beyond The Hype written by Fiona Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02 with Language Arts & Disciplines categories.

Do you remember the 'Climategate' email leak? Or the 'Frankenfoods'- style headlines about the perils of GM foods? What about the time the government sacked its own science advisor for challenging drug laws? We rely on the media to help us make sense of complicated scientific developments that could transform our world. Yet in the past, media coverage was often less fact than fiction, while scientists frequently either avoided engaging with the press or were actively prevented from doing so. The result? Media hype, political spin and misinformation from those with vested interests. The Science Media Centre was set up by scientists to change this, encouraging openness and accuracy in science communication. Founding director Fiona Fox has had a front row seat at the major scientific media controversies of the past twenty years and takes us through each crisis, from Climategate to Covid, showing us what happened, how things have changed and why we still need to defend openness as a crucial principle. With interest in public health at an all-time high, these gripping dispatches from the frontlines of science are essential reading for everyone.

Bowie Cambo All The Hype

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Author : John Cambridge
language : en
Publisher: McNidder & Grace
Release Date : 2021-09-23

Bowie Cambo All The Hype written by John Cambridge and has been published by McNidder & Grace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-23 with Biography & Autobiography categories.

In Bowie, Cambo & All the Hype we get a backstage pass to key people and events during those crucial early years. This is a heartfelt story of a unique friendship. Drummer, musician and friend John 'Cambo' Cambridge lived with Bowie at Haddon Hall when he had his first hit record 'Space Oddity' and toured with him in Junior's Eyes. He was there for him at many key moments – when Bowie lost his father, passed his driving test, played his first Glam Rock gig with Hype, even acting as best man when Bowie married Angela Barnett in 1970. And if John had not persuaded his former Rats colleague Mick Ronson to join Bowie in February 1970, there might never have been a Ziggy Stardust or the stellar career which followed.