The Impact Of Discount Retailing Upon The Channels Of Distribution
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The Impact Of Discount Retailing Upon The Channels Of Distribution
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Author : Gerald Segel
language : en
Publisher:
Release Date : 1960
The Impact Of Discount Retailing Upon The Channels Of Distribution written by Gerald Segel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Retail And Marketing Channels Rle Retailing And Distribution
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Author : Srinivas K. Reddy
language : en
Publisher: Routledge
Release Date : 2012-10-02
Retail And Marketing Channels Rle Retailing And Distribution written by Srinivas K. Reddy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
The Economics Of Retailing And Distribution
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Author : Roger R. Betancourt
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005-01-01
The Economics Of Retailing And Distribution written by Roger R. Betancourt and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles. Dennis C. Mueller, University of Vienna, Austria This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging, and the evolution of retail formats such as supermarkets, non-store retailers (including the Internet) and shopping centers. He illustrates how the complementarity that underlies retail activities leads to lower average prices for customers. This integrative process also brings out the role of distribution services as mechanisms to exercise economic power. This is evident not only in channels of distribution but in the evolution of Wal-Mart and the development of franchise contracts. The author also identifies the crucial differences between the retailing of goods and the retailing of services. This impressive volume skilfully integrates conceptual, theoretical and empirical research to analyse critical issues in the economics of retailing and distribution. It will be required reading for academics and professional economists interested in industrial organization, marketing, applied microeconomics and business.
Getting Multi Channel Distribution Right
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Author : Kusum L. Ailawadi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
The Distribution Of Goods And Services
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Author : Annmarie Wilson
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2011-08-15
The Distribution Of Goods And Services written by Annmarie Wilson and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Juvenile Nonfiction categories.
Explores the details of the supply chain, specifically the distribution of goods and services.
Sales And Marketing Channels
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Author : Julian Dent
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-04-03
Sales And Marketing Channels written by Julian Dent and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Discount House Operations
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Author : United States. Congress. Senate. Committee on Small Business
language : en
Publisher:
Release Date : 1958
Discount House Operations written by United States. Congress. Senate. Committee on Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Discount houses (Retail trade) categories.
Changing Patterns In Retailing
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Author : John Williams Wingate
language : en
Publisher:
Release Date : 1956
Changing Patterns In Retailing written by John Williams Wingate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Retail trade categories.
Distribution Channels
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Author : Julian Dent
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Distribution Channels written by Julian Dent and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation.
Frontiers In Marketing Thought Contributed Papers
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1954
Frontiers In Marketing Thought Contributed Papers written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Marketing categories.