The Impact Of Loyalty
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Feeling Superior
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Author : Joseph Nunes
language : en
Publisher:
Release Date : 2008
Feeling Superior written by Joseph Nunes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
"Assesses the impact of loyalty programs' hierarchical structures (number of tiers and relative size of each tier) on consumers' perceptions of status."--
The Impact Of Loyalty
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Author : Brian Terry
language : en
Publisher: Independently Published
Release Date : 2023-05-25
The Impact Of Loyalty written by Brian Terry and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-25 with categories.
In a world driven by connections and relationships, loyalty stands as a beacon of trust, promising unwavering support and devotion. It is a virtue cherished in both business and personal spheres, symbolizing the strength of alliances and the foundation of lasting bonds. But what if loyalty is not the unassailable virtue we perceive it to be? What if it conceals a darker, more complex truth? In "The Impact of Loyalty: Why Loyalty is a Double-Edged Sword in Business and Personal Life," the author delves deep into the enigmatic nature of loyalty, unraveling its profound impact on our lives, relationships, and the very fabric of society. With a keen eye for detail and a sharp intellect, he explores the fascinating dichotomy of loyalty, exposing its paradoxical nature and shedding light on the consequences that often lie hidden beneath its facade. Drawing from experience and extensive research, this thought-provoking book challenges conventional wisdom and offers a fresh perspective on loyalty's power dynamics. It guides us through the intricate labyrinth of loyalty, revealing the intricate dance between trust and betrayal, devotion and manipulation. With astute observations, the author examines how loyalty can both unite and divide, empower and exploit. Through vivid studies from the worlds of business, politics, and personal relationships, he exposes the ways loyalty can be weaponized, leading to unforeseen outcomes and unforeseen dangers. From the rise and fall of empires to the struggles within our hearts, this exploration of loyalty spans the breadth of human experience. "The Impact of Loyalty" is a captivating journey that will challenge your preconceptions, making you question the very nature of loyalty itself. It navigates the treacherous waters of loyalty's dual nature, revealing the delicate balance between allegiance and independence. As you delve into its pages, you will discover the profound influence loyalty wields over our choices, the risks it presents, and the price we pay for unwavering devotion. Prepare to be captivated by a narrative that unravels the complex tapestry of loyalty, leaving you pondering the boundaries of trust and the hidden truths that lie beneath its shimmering surface. This book will leave an indelible mark on your understanding of loyalty, forever altering the way you perceive and navigate the intricate relationships that shape your personal and professional lives.
The Loyalty Effect
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Author : Frederick F. Reichheld
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
The Loyalty Effect written by Frederick F. Reichheld and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.
Determinants Of Loyalty Programmes And Their Impact On Store Patronage
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Author : Yogesh Mahajan
language : en
Publisher:
Release Date : 2023
Determinants Of Loyalty Programmes And Their Impact On Store Patronage written by Yogesh Mahajan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Purpose: The purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers. Another purpose of this study is to assess the impact of mediating and influencing factors on patronage behaviour and customer loyalty.Design/methodology/approach: The convenience sampling method was adopted for the sample selection. Structured questionnaire instruments were distributed to subscribers who are enrolled or subscribed to any loyalty programme and asked them to mark their opinions about subscriptions to a loyalty programme and the benefits or perceived values that customers get from the subscribed loyalty program. To determine respondent responses, closed-end questions and Likert scales were used. A SmartPLS statistical programme was used to analyse the coefficient and p-value of the perceived value of the loyalty programme and its relation with patronage behaviour.Findings: The study finds a significant impact of various loyalty programme determinants on store patronage behaviour, supported by hypothesis testing. Researchers have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction with the store and trust. Another hypothesis tested for the impact of satisfaction on trust shows a similar relationship. The impact of commitment on loyalty behaviour (store patronage) was analysed and found to be significant.Originality/value: To the best of the authors' knowledge, to date, this methodology has not been used to measure the influence of loyalty programme values on patronage behaviour in the present context. Based on the understanding that the measurement of the impact of perceived values of loyalty programmes on repeat purchase behaviour could be very useful in providing guidance for decision-making in consumer retention strategy, this paper contributes to the literature on the evaluation of store patronage behaviour with its influencing variables.
Loyalty Myths
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Author : Timothy L. Keiningham
language : en
Publisher: John Wiley & Sons
Release Date : 2005-10-10
Loyalty Myths written by Timothy L. Keiningham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-10 with Business & Economics categories.
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
The Impact Of Loyalty Programmes On Repeat Purchase Behaviour
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Author : Lars Meyer-Waarden
language : en
Publisher:
Release Date : 2006
The Impact Of Loyalty Programmes On Repeat Purchase Behaviour written by Lars Meyer-Waarden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The Impact Of Loyalty Programmes On Customer Retention
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Author : Nonsikelelo Lekhuleni
language : en
Publisher:
Release Date : 2019
The Impact Of Loyalty Programmes On Customer Retention written by Nonsikelelo Lekhuleni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Branding (Marketing) categories.
Loyalty Rules
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Author : Frederick F. Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2001
Loyalty Rules written by Frederick F. Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Loyalty Programs
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Author : Chen Li
language : en
Publisher:
Release Date : 2021
Loyalty Programs written by Chen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Customer loyalty programs categories.
Organizations employ loyalty programs to entice customers to repurchase their products and services. One popular promotional tool is the award of loyalty points. For this promotion to be effective, customers need to redeem these points. Currently, researchers opine that all customers tend to stockpile their points instead of redeeming them. In this dissertation, we extend the understanding of customers' point redemption behavior from the firm side, the customer side, and the competitor side. In the chapter titled "The Role of Marketing Channels in Consumers' Promotional Point Redemption Decisions," we investigate how firms can motivate the point redemption behavior in a two-stage decision framework. In the first stage, customers decide whether to redeem points in their transactions. In the second stage, customers consider how many points to redeem after choosing to redeem points in the first stage. In the first stage, we propose that customers are more likely to redeem points from the personal computer (PC) channel compared to the mobile channel due to the lower perceived risk in the PC channel. In the second stage, customers will redeem more points from the mobile channel compared to the PC and brick-and-mortar (B&M) channels due to the higher perceived convenience of the mobile channel. In the chapter titled "The Role of Customer-Firm Relationship in Loyalty Program's Effectiveness: A Point Redemption Perspective," we examine the connection between customers' relationship characteristics (i.e., length, depth, cross-category breadth, and within-category breadth) in a coalition loyalty program and their point redemption behavior. We find that the four relationship characteristics have different influences on point redemption behavior. The impact of relationship length on the point redemption probability is positive, while the effect of relationship depth is negative. Cross-category negatively affects the point redemption probability but does not affect the conditional number of points redeemed. Within-category breadth also negatively affects the redemption probability but positively impacts the conditional number of points redeemed. In the chapter titled "Interaction of Point Redemption and Cash Sales in Coalition Loyalty Program," we discuss the impact of the competing stores' sales within a coalition loyalty program on the focal store's cash sales and point redemption. We employ a dynamic model that accounts for store heterogeneity and state dependence in sales. Our findings imply that firms should encourage customers to cross-buy in the coalition loyalty program but discourage cross-redeem and that stores belonging to the same chain brand should coordinate with each other in sales promotions. Also, firms need to reward customers for their loyalty in redeeming points at the same store to minimize sales cannibalization among the partner stores.
The Impact Of Loyalty Programs On Customer Loyalty Multiple Case Studies On Business To Business B2b Loyalty Programs In The Air Cargo Market
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Author : Muneer Jahwash
language : en
Publisher:
Release Date : 2023
The Impact Of Loyalty Programs On Customer Loyalty Multiple Case Studies On Business To Business B2b Loyalty Programs In The Air Cargo Market written by Muneer Jahwash and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.