The Impact Of The Internet And Social Media On The Hotel Industry
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The Impact Of The Internet And Social Media On The Hotel Industry
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Author : Christoph Müller
language : en
Publisher: GRIN Verlag
Release Date : 2011-04-20
The Impact Of The Internet And Social Media On The Hotel Industry written by Christoph Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-20 with Business & Economics categories.
Essay from the year 2011 in the subject Tourism - Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today’s dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter’s Five Forces model and a case study are provided in the appendices in order to promote understanding.
The Impact Of The Internet And Social Media On The Hotel Industry
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Author : Christoph Muller
language : en
Publisher: GRIN Verlag
Release Date : 2011-04
The Impact Of The Internet And Social Media On The Hotel Industry written by Christoph Muller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with Business & Economics categories.
Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.
Social Media In Travel Tourism And Hospitality
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Author : Evangelos Christou
language : en
Publisher: Routledge
Release Date : 2016-04-01
Social Media In Travel Tourism And Hospitality written by Evangelos Christou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
The Social Web In The Hotel Industry
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Author : Nadine Chehimi
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-02
The Social Web In The Hotel Industry written by Nadine Chehimi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
The Effect Of Social Media On Hotel Industry Customer Decisions
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Author : Manal Bennaciri
language : en
Publisher:
Release Date : 2012
The Effect Of Social Media On Hotel Industry Customer Decisions written by Manal Bennaciri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Customer services categories.
This study examined the impact of social media on customer perceptions of marketing information. Traditional internet sources of marketing information were compared to web sources that included customer blogs. Blogging is one of the most important social networking tools, and the Travel and Tourism Industry today has discovered that blogs have not only positive impacts but also negative ones if not managed properly. As blogs become more and more popular as a social media tool, knowing how the blogs can influence consumer decisions can definitely help the hotel managers make competent decisions regarding the use of social media in their marketing strategy. The sample in this study consisted of faculty and staff members from a Midwest public university who responded to an invitation to participate. The entire accessible population of faculty and staff was randomly assigned to three survey groups, with each group receiving a different website to review before completing the survey (hotel web site, versus positive blog versus mixed blog). The result was a total of 98 responses. The hotel web site group consisted of 35 respondents (15 male, 20 female). The respondents previewed a website profiling a fictional hotel. The positive blog group was a total of 25 (7 male, 18 female). The positive blog group received the same web site, but also a fictional blog site with positive statements about the hotel. The mixed blog group consisted of 38 respondents (9 male, 29 female) who also received the hotel website, and also a fictional blog consisting of a mixed of positive and negative statements. The survey was composed of three segments: a demographic section, perceptions of bias and trustworthiness section, and a likelihood of future use or referral to a friend section. It was hypothesized that those who received positive blog information would perceive the profiled hotel more positively than the other two groups. Likewise, those who received mixed blog information would perceive the hotel more negatively than the other two groups. The results of the study show that respondents perceived the hotel in the most favorable manner when neither a positive nor mixed blog was included. Findings suggested that hotel managers should be very cautious in providing blog opportunities, have a way to interact and clarify for the customer when negative comments or posts happen, have a plan of action, a mechanism for monitoring, and a professional approach to social media.
Digital Transformation Of The Hotel Industry
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Author : Jorge Marques
language : en
Publisher: Springer Nature
Release Date : 2023-06-05
Digital Transformation Of The Hotel Industry written by Jorge Marques and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Business & Economics categories.
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations
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Author : Ahmet Bulent Ozturk
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2022-03-31
Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations written by Ahmet Bulent Ozturk and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-31 with Business & Economics categories.
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
The Relationship Between The Internet Social Media Customer Preference And Customer Loyalty In The Hotel Industry
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Author : Jarid Thomas Ison
language : en
Publisher:
Release Date : 2016
The Relationship Between The Internet Social Media Customer Preference And Customer Loyalty In The Hotel Industry written by Jarid Thomas Ison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
