The Influence Of Shopper Type And Mood On Impulse Purchasing Behavior
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The Influence Of Shopper Type And Mood On Impulse Purchasing Behavior
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Author : Dong Whuy Lee
language : en
Publisher:
Release Date : 1990
The Influence Of Shopper Type And Mood On Impulse Purchasing Behavior written by Dong Whuy Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Consumer behavior categories.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Impulse Buying Concepts Frameworks And Consumer Insights
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Author : Dr. C. Nagadeepa
language : en
Publisher: Shanlax Publications
Release Date :
Impulse Buying Concepts Frameworks And Consumer Insights written by Dr. C. Nagadeepa and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Impulse Purchases In Retailing
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Author : Pirmin Sessler
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-07
Impulse Purchases In Retailing written by Pirmin Sessler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-07 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.
Business Research Yearbook
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Author :
language : en
Publisher:
Release Date : 1994
Business Research Yearbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business categories.
Emotional Sensory And Social Dimensions Of Consumer Buying Behavior
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Author : Soares, Ana Maria
language : en
Publisher: IGI Global
Release Date : 2020-02-21
Emotional Sensory And Social Dimensions Of Consumer Buying Behavior written by Soares, Ana Maria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Business & Economics categories.
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
The Influence Of Scarcity Messages On Buying Impulse
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Author : Hairong Li
language : en
Publisher:
Release Date : 1995
The Influence Of Scarcity Messages On Buying Impulse written by Hairong Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Consumer behavior categories.
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers
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Author : Samkhyan Malliyoor Mana
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-26
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers written by Samkhyan Malliyoor Mana and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Time Factor Influences Consumer Behavior
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2019-07-28
Time Factor Influences Consumer Behavior written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-28 with categories.
What is consumer psychological time zone ?Studies find that it's part of our psychological makeup to do the same things over and over again. Essentially humans are pretty predictable, and stores take advantage of that to get us to buy more. If a shopper touches or picks up the merchandise they are more likely to buy it. (that's why certain items are in easy reach). However, consumer psychologist had done conclusion that client psychological time zone can influence consumer becomes any one kind of below shoppers.Thus, it seems that time pressure situational environment psychological factor may build consumer psychological time zone to any consumers as well as itcan also build five types of shoppers' purchase mode as below: The 5 Types of personality may include. The Way You Shop Can Influence How Much You Spend. If you've ever come home after shopping and wondered, "why in the world did I buy that?" the answer might have to do with your shopping personality type.
The Impact Of Positive Urgency On Impulsive Buying Behaviour A Potential Predictor Of Impulsive Purchases Far Fashion Products
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Author : Balázs László
language : en
Publisher:
Release Date : 2018
The Impact Of Positive Urgency On Impulsive Buying Behaviour A Potential Predictor Of Impulsive Purchases Far Fashion Products written by Balázs László and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Background: lmpulsive buys account far a significant amount of purchases, and fashion merchandise proved to be one of the main categories subject to this behaviour. The greatest impact on impulsive buying is represented by the interaction of dispositional factors (i.e. impulsive personality trait) and situational factors (Amos, Holmes, & Keneson, 2014). Regarding impulsivity, this is regarded as a multifaceted construct, originally based on a fourfactor model: urgency, lack of premeditation, lack of perseverance, sensation seeking (Whiteside & Lynam, 2001). In 2007, Cyders and colleagues included a fifth dimension, called positive urgency: this trait referred to the tendency of reacting with an automatic response under strong positive emotions, and it proved not to overlap with elements of behavioural activation system (Gray, 1987), nor with the four facets of impulsivity defined by Whiteside and Lynam (2001). Moreover, positive urgency proved to be a valid predictor of risky behaviours and positive mood-based rash actions. However, the impact of positive urgency had not been studied in detail within the impulsive shopping framework. Purpose: Therefore, the aim of the research was to study the relationship between impulsive buying and the positive urgency trait, activated by a strong positive mood caused by externa! triggers. The goal of the research was to prove the influence of this impulsivity trait on consumer behaviour, filling a specific gap of the theoretical framework related to antecedents of impulsive buying on the one hand, and providing store managers with advices and suggestions on how to promote impulsive purchases on the other. The focus of the study was the clothing industry, as fashion products were regarded as one of the product categories mostly subject to impulsive purchases. Research question: The impact of the impulsivity trait called "positive urgency" on impulsive shopping behavior: is it a potential predictor? Methodology: Respondents had to fill in an online questionnaire, spread via email or on social networks and based on Lykert-style scales assessing shopping habits, personality traits, reaction to stimuli, and tendency to adopt an impulsive buying behaviour. Subsequently, the data collected were used to create a structural equation model explaining the phenomenon of impulsive buying in relationship with the determined antecedents - negative urgency.