The Influencer Economy
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The Influencer Economy
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Author : Ryan Williams
language : en
Publisher:
Release Date : 2016-06-16
The Influencer Economy written by Ryan Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with categories.
We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
The Influencer Economy
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Author : Ryan Williams
language : en
Publisher: Ryno Lab
Release Date : 2016-06-14
The Influencer Economy written by Ryan Williams and has been published by Ryno Lab this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
"Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age." --Adam Grant, Wharton professor & New York Times bestselling author of Originals & Give and Take "Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy." --Nir Eyal, author of Hooked: How to Build Habit-Forming Products "If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy." --Jay Samit, bestselling author of Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation In order to thrive in the digital age, you don't need to go to business school. You don't need an Ivy League degree. You don't need to know celebrities. And you don't need to have a lot of money. You just need to learn the new business framework from the thriving leaders of the Influencer Economy. Reinventing your career is a daunting task. You cannot afford to wait to be hired by the right company, nor can you wait for the perfect job to find you. The modern professional needs to take charge by "laddering-up" their career to launch their own business idea, build their influencer network, and thrive as an expert in their business field. In The Influencer Economy, RyanWilliams teaches his three step business launch framework, complete with lessons and actions for anyone to reinvent their career. He offers insights into how to launch a passion project, grow an online business, and take any entrepreneurial company to new heights. On his podcast, Stories From the Influencer Economy, he interviews world-famous YouTubers, best-selling authors, and pioneering startup founders and investors, many of whom are profiled in the book. Williams defines an influencer as someone who can create a movement based on the passion and loyal support of a niche community. According to Williams, influence is not something that you are born with, it is a learned and acquired skill, and like anything, it is a skill that can be honed and crafted over time. The book is structured around The 3 Influencer School Steps to teach you how to: Launch your business idea by finding a big vision and then creating smaller projects to fulfill that vision. By embracing your unique personality,you can build a platform in which you are the best in the world at what you do. Collaborate with influencers on projects to help build a loyal and authentic community. Collaborating is key. As you ask other people to invest in you and your work, you not only make it better, but you gain invaluable support in the long run. Thrive by giving to others before you ask for anything in return, treating your community as a partner, and meeting your community IRL (In RealLife) to turn online relationships to offline friendships. Author Bio: Ryan Williams is marketing strategist, public speaker and author of "The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age." He also hosts The Stories From The Influencer Economy podcast. He's a former early team member at the social media video startups Machinima.com (acquired by Warner Bros.) and DigiSynd (acquired by Disney). He has given talks and taught about marketing and media at SXSW, Google, VidCon, Vanderbilt University, City University of London, University of Southern California, and Loyola Marymount. Ryan’s writing and podcast contributions have been featured in Inc. magazine, Huffington Post, Success Magazine, The Observer, Business Insider, Social Media Examiner, Success Magazine and USA Today.
Get Rich Or Lie Trying
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Author : Symeon Brown
language : en
Publisher: Atlantic Books
Release Date : 2022-03-03
Get Rich Or Lie Trying written by Symeon Brown and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-03 with Computers categories.
'Compelling.' Reni Eddo-Lodge A 'must-read book for 2022', as picked by Stylist More than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles. Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.
Intellectual Property Controversies In China S Emerging Influencer Economy
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Author : Zijun Liu
language : en
Publisher:
Release Date : 2019
Intellectual Property Controversies In China S Emerging Influencer Economy written by Zijun Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Previously, it can be said that mass media systems were dominated by one-way communication flows (Bennet & Manheim, 2006). This created a clear demarcation between media producers and media consumers whom were also the primary target for established media campaigns (Jhally, 2000). However in recent years, emerging media platforms have generated new opportunities for social groupings and cultural modes in the process of transforming the traditional communications landscape (Srnicek, 2015). This new dynamic has challenged previously established regulations as embodied in the dynamic between fashion intellectual property (IP) and the commercialization of the "social media influencer" figure, as a new breed of online entrepreneurs and digital consumers have emerged in the Internet economy. While this is evident in many areas of the world today these processes play themselves out in a unique way in China. In the Chinese context, according to data regarding sales of women's apparel on Taobao during the Single's Day Shopping Carnival in 2018, four of the top ten highest selling stores were not run by traditional companies but instead were run by social media influencers (ASKCI, 2017). The nature of this impact can be explained by looking at one such influencer, renowned online celebrity Cherie who has contracted 30 online celebrities in her company Chen Fan, and delivered sales exceeding 150 million yuan in just 5 minutes and 50 seconds (ASKCI, 2017). Within 24 hours she was able to bring in 350 million yuan (ASKCI, 2017). As the influencer economy continues to expand in China so have questions concerning the nature of this new economy. For example, some social media influencers have used the same graphics or the recipes of world-famous companies, such as CPB or Loreal, when making their own products which are then available for purchase in their respective online shops. These behaviors have generated significant controversy in the Chinese online markets, from increasingly savvy consumers and local regulators, and even received global attention, from international IP regulators and media. Based on my case study and online observations, there is a contradiction between the presence of IP infringements in China's emerging influencer economy and the state's enforcement of IP law. It can be argued that facing this contradiction is a crucial step for China to rethink its shifting position in the global capitalist system.
The Influencer Industry
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Author : Emily Hund
language : en
Publisher: Princeton University Press
Release Date : 2023-02-14
The Influencer Industry written by Emily Hund and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Social Science categories.
A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
Break The Internet
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Author : Olivia Yallop
language : en
Publisher: Scribe Publications
Release Date : 2021-11-09
Break The Internet written by Olivia Yallop and has been published by Scribe Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Computers categories.
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
The Voice Of The Influencer
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Author :
language : en
Publisher:
Release Date : 2016
The Voice Of The Influencer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Fashion categories.
The Voice of the Influencer report, produced in association with Fashion and Beauty Monitor, considers the characteristics and motivations of influencers, assessing trends they?re observing through their brand collaborations, gaining detailed insight into what matters most and how they like to work. The highly targeted influencer base surveyed for the report has been further broken down into four distinct profiles, to build a bespoke picture of what each influencer group expects and needs from their brand collaborations. We?ve also included a separate infographic, designed to give you an at-a-glance view of the key findings of the report -- executive summary, page 3.
Break The Internet
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Author : Olivia Yallop
language : en
Publisher:
Release Date : 2022-05-12
Break The Internet written by Olivia Yallop and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-12 with categories.
In the attention economy, online influencers are an emerging class of power-brokers. How can you harness their potential? Break the Internettakes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend which is set to dominate our future -- experts estimate that the economy of influence will be valued at $24bn globally by 2025.
A Model Of Influencer Economy
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Author : Lin William Cong
language : en
Publisher:
Release Date : 2023
A Model Of Influencer Economy written by Lin William Cong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and distribution technologies improve, influencer payoffs and income inequality change non-monotonically. More powerful influencers sell better-quality products, but pluralism in style mitigates market concentration by effectively differentiating consumer experience. Influencer style dispersion substitutes horizontal product differentiation but serves as either complement (small dispersion) or substitute (large dispersion) to vertical product differentiation. The assortative matching between sellers and influencers remains under endogenous influence-building, with the maximal differentiation principle recovered in the limit of costless style acquisition. Meanwhile, influencers may under-invest in consumer outreach to avoid exacerbating price competition. Finally, while requiring balanced seller-influencer matching can encourage seller competition, uni-directional exclusivity can improve welfare for sufficiently differentiated products and uncrowded influencer markets.
Break The Internet
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Author : Olivia Yallop
language : en
Publisher: Scribe Us
Release Date : 2022-05-03
Break The Internet written by Olivia Yallop and has been published by Scribe Us this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Computers categories.
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.