The Influencers Formula
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Pure Influence
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Author : Carla Brown
language : en
Publisher:
Release Date : 2018-08-31
Pure Influence written by Carla Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with categories.
Pure Influence: The Journey of An InfluencerThis Book Covers:1. Discovering Your Brand2. The Weight of Your Calling as An Influencer3. How You Can Create Relevancy4. Influencer 101: Your Job Description as An Influencer5. Brand Awareness and Brand Integrity as An Influencer6. How to BUILD Your LEGACY as an Influencer 7. The Influencer Formula: How to Influence on any Platform- Now and In the FutureWritten and Narrated by the Author: Matt LefrandtMatt aggregated his life work onto 200 pages in a 2 week writing flurry, and recorded the audiobook in 3 hours! Excerpts from the Book:INTRODUCTION:...You''re off to great placesYou! ...YES, You! You, are an influencer! That is so cool! Have you even began to realize how lucky you are!? Everyone envies you - You are the most sought after resource in our current world!You see into the future! Like a doctor, you surgically dissect the current trends in any marketplace. Kind of like a superhero for business... You fly at hyper-speeds, avoiding missiles and asteroids like Han Solo in the Millennium Falcon... Except, the Millennium Falcon is your body... and Han Solo is your intellect/intuition... and your deep experience - is the like the force - which gives you the ultimate edge, in your waging of inter-galactic warfare. The Future is YoursInfluencers are the future of marketing. Currently, businesses are spending billions, if not trillions of dollars on marketing efforts. Firms create Ads, Campaigns, Drips, Tricks and Traps. Headcount for some companies can be in the 1000''s! Marketing employees serve as soldiers, marshaling war, like pawns on a chess board. They are as dispensable as scouts in Stratego - Their sole purpose is to collect data and information so businesses can be strategic about where, how and when they will strike, to win the board game and defeat their competitor(s). Guess what? That''s all gonna die. All of it.The Question "Pure Influence" Aims to Solve:Why are you Relevant?I think one of the most off-putting questions I get as an Influencer is:"How did you get so many followers? ...and so fast?"...Like its a simple questionTo me - when confronted with this scenario - their question stems from personal entitlement. Like - Since I have so many followers, so should they... - OR...If it is something that happened so quickly - they can and should be able to do it too. #1 Misnomer of Influencing "Everyone Can Be an Influencer"Its funny ''cuz, the people who seem the most perplexed by my influence, are usually boomers. Weren''t they the ones who dubbed millennial''s as the generation of "everyone gets a trophy"?My answer usually goes something like this: "Sure you can have influence, ''Big Guy'' - Everyone has different levels of persuasion, pull or voice in a certain light. Annnd, Everyone potentially CAN be the President of The United States (Donald Trump proved that). Sure, anyone CAN be an NFL Athlete, an NBA Basketball Player, a touring musician or America''s Next Top Model - Sure they can!"But that''s not this type of book - This is not an inspirational Book. This is a guide to doing business as an Independent Contributor in 2018 and beyond. It''s the:"How To: Be Relevant""How To: Have a Voice...""...Image, Brand, and Business that Resonates... and Causes Action"Let''s Clear The Air...Being an Influencer is NOT a certain look.Being an Influencer is NOT a decision.Being an Influencer is NOT something you can aspire to be...YOU EITHER ARE -or- ARE NOT... that simple.What is Influence?In my own words... - Influence is an aggregation of personal information, experiences, tastes, smells, ways of living - that form and shape into deep opinions and perspectives. Influence is solely an experience game...Get ready for 200 pages of passionate discovery on how you can find YOUR BRAND, YOUR STORY AND YOUR LEGACY!
The Influencers Formula
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Author : Ben Gioia
language : en
Publisher: Leadership Awake, LLC
Release Date : 2024-01-15
The Influencers Formula written by Ben Gioia and has been published by Leadership Awake, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-15 with Business & Economics categories.
How would you like to attract revenue and make an impact even before your podcast or book is done? If you're a leader, speaker, coach, consultant, entrepreneur, or small business owner, this book is like nothing you've ever read before. Let's debunk the biggest myths, mistakes, and misperceptions and get you unstuck. Then you can skip the bad decisions that cost people a dozen years and a couple of million dollars (at least). It's easier than ever to create a global, thought leadership masterpiece and amplify your message while elevating your business. And that's extra good news because the world needs leaders like you, now more than ever. Includes business podcasting made easy, writing your book faster than the average bear, and how to skip paying your publisher an extra $60,000. Plus, the million-dollar timeline, how to choose your best stories, and making sure your podcast (or book) will work. (By the way, video DID NOT kill the radio star.) Co-authored by Donna Kunde and Ben Gioia, this book opens the door to ROI right now. Donna Kunde is a podcast host, radio personality (in 184 countries), and co-founder of IBGR.network. She's the co-author of THE INFLUENCERS FORMULA and has produced over 14,000 podcasts (with 775,000+ downloads), several in the top 100. Donna is also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, Donna has reached the ears of millions. Ben Gioia ("joya") is a four-time, best-selling author, podcast, and international radio show host whose teachings are used by more than 80,000 leaders & game-changers around the world. Ben helps folks write great books in as little as 5 weeks, enjoy 5-figure speaking fees, and attract 6-figure consulting. (That's even BEFORE publishing!) Ben's trained 100s of millionaires and helped a Fortune 100 create an empathy video game. Ben also helped launch the world's largest magazine (AARP) and won a patient services award from The ALS Association for creating their first mindfulness program. Keywords authority, business growth, business leadership, business of podcasting, business podcasting, business strategy, cheatsheets, coaches, community, consultants, easy business podcasting, education, entrepreneur, entrepreneurship, ethical leadership book, frameworks, generate clients, global Impact, global radio host, global radio show host, growing business, ideal strategic partners, influencers, inspiration, instant credibility, interactive ebook, launch podcast, launch successful podcast, leadership, likable expert, listeners, make impact with message, market, mentor, message, monetize, personal development, playbook, podcasting, podcasts, profitable podcast, profitable podcasting, roadmap, publishing company, service-based business owners, small business owners, social impact, socially conscious, start a podcast, start and grow, step by step roadmap, strategies, successful, teaching, techniques, templates, thought leader, turn into book, ultimate guide, voice, webcasts, world changer, worldwide, write book
Influencer Fast Track From Zero To Influencer In The Next 6 Months
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Author : SassyZenGirl
language : en
Publisher: Independently Published
Release Date : 2018-05-28
Influencer Fast Track From Zero To Influencer In The Next 6 Months written by SassyZenGirl and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-28 with Internet marketing categories.
"Will take you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!"--Publisher marketing
Influencers Youtube Secrets The Ultimate Guide Book 2
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Author : Irina Bristow
language : en
Publisher: Zee Publishing
Release Date : 2022-12-25
Influencers Youtube Secrets The Ultimate Guide Book 2 written by Irina Bristow and has been published by Zee Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-25 with Business & Economics categories.
"Who Else Wants to Have a Successful and Thriving YouTube Channel?" YouTube is currently the largest video sharing site in the world, with over 2.6 billions users. It has become a global platform for sharing and viewing videos, an entertainment hub and a great way for content creators and even businesses to earn more money by creating and posting videos. This is the second volume of the best-selling book "Influencer's Youtube Secrets". This volume goes into more depth about the Youtube platform and how to maximize your channel for success. It is packed with information on how to make the most out of Youtube, including tips on creating successful videos, building a following, and making money from your channel. If you want to learn how to make the most out of Youtube, then this is the book for you. Whether you're a business or an individual, "Influencer's Youtube Secrets" will show you everything you need to know to succeed on this platform. In this book you'll learn about: What is the purpose of your channel? The tools and software you need Publishing Guidelines: FixingMobile Uploads How to choose your niche? How to optimize your YouTube channel for success Developing your content plan Strategies for building a target audience Strategies to increase interaction with your audience SEO principles and marketing techniques on YouTube How to monetize your YouTube channel Mistakes to avoid on your YouTube channel And so much more... Grab your copy today!
Influencers And Creators
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2023-04-29
Influencers And Creators written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-29 with Business & Economics categories.
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
Influencer Marketing For Brands
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Author : Aron Levin
language : en
Publisher: Apress
Release Date : 2019-11-30
Influencer Marketing For Brands written by Aron Levin and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-30 with Business & Economics categories.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
The Youtube Formula
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Author : Derral Eves
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-24
The Youtube Formula written by Derral Eves and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-24 with Business & Economics categories.
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Influencer Marketing For Brands
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Author : Aron Levin
language : en
Publisher: Apress
Release Date : 2019-12-01
Influencer Marketing For Brands written by Aron Levin and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-01 with Business & Economics categories.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
The Palgrave Handbook Of Interactive Marketing
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Author : Cheng Lu Wang
language : en
Publisher: Springer Nature
Release Date : 2023-01-25
The Palgrave Handbook Of Interactive Marketing written by Cheng Lu Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Business & Economics categories.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Digital Marketing All In One For Dummies
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Author : Stephanie Diamond
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-04
Digital Marketing All In One For Dummies written by Stephanie Diamond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-04 with Business & Economics categories.
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.