The Invisible Customer
DOWNLOAD
Download The Invisible Customer PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Invisible Customer book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Invisible Customer
DOWNLOAD
Author : Cobus Van Graan
language : en
Publisher: Trafford Publishing
Release Date : 2007
The Invisible Customer written by Cobus Van Graan and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
It's the quality, not the quantity, of a business's customers that fuels growth. Learning how to identify the right customers and nurture the right relationships with them yields spectacular results.
The Invisible Customer
DOWNLOAD
Author : Roger Cohen
language : en
Publisher:
Release Date : 1919-09-13
The Invisible Customer written by Roger Cohen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1919-09-13 with categories.
THE INVISIBLE CUSTOMER is a no-excuses intervention for salespeople, enabling good choices in the face of sales risk. This book lays out a behavioral approach centered on the unique concept of harnessing one's own urgency and puts the responsibility for success solely in the hands of the salesperson.
The Invisible Customer
DOWNLOAD
Author : Brian Clegg
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
The Invisible Customer written by Brian Clegg and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.
The Invisible Customer
DOWNLOAD
Author : Cobus Van Graan
language : en
Publisher:
Release Date : 2009*
The Invisible Customer written by Cobus Van Graan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009* with Customer relations categories.
Invisible Profits
DOWNLOAD
Author : Robert Moment
language : en
Publisher: Christian Books
Release Date : 2007-09
Invisible Profits written by Robert Moment and has been published by Christian Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Business & Economics categories.
Who will benefit from this customer service book Invisible Profits: The Power of Exceptional Customer Service. Everyone who has any interaction with potential customers and clients and existing customers and clients will benefit from this valuable customer service book. In this complete guide to exceptional customer service you will learn: (a) How to know exactly what your customer expects - and how to give it to them every time. (b) How exceptional customer service generates exceptional profits- and how to train this concept to your customer service team (c) How to create a positive work environment that benefits customers and employees and generates profits (d) How to manage stressful situations more effectively- you'll even learn how to deal with difficult coworkers ! (e) How to recognize customers' signs and behaviors so that you can meet their needs before they even know what they are. (f) Key tactics that will instantly calm emotional customers so you can solve their problems productively. Customers leave happy and become lifelong, loyal purchasers. Here are just some employment positions within corporations and small businesses that will benefit from this book: customer service representatives, billing specialists, call centers, service professionals, service professional firms, retail stores, field service representatives, account managers, sales professionals, small business owners, technical and support personnel and managers who want customer service training in order to reinforce their skills and train their staff.
Selling The Invisible
DOWNLOAD
Author : Harry Beckwith
language : en
Publisher: Hachette UK
Release Date : 1999-06-14
Selling The Invisible written by Harry Beckwith and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-14 with Business & Economics categories.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
The Invisible Sale
DOWNLOAD
Author : Tom Martin
language : en
Publisher: Que Publishing
Release Date : 2013-09-24
The Invisible Sale written by Tom Martin and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Business & Economics categories.
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
The Invisible Economy Of Consumer Engagement
DOWNLOAD
Author : Robert L. Hand
language : en
Publisher:
Release Date : 2021-11-10
The Invisible Economy Of Consumer Engagement written by Robert L. Hand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Business & Economics categories.
Trade promotion spending is the second largest line item on a major consumer products company's financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with dramatically higher value consumer engagement. This is the first book to fully and comprehensively address the problems consumer products manufacturers and retailers have with breaking the cycle of failure of the hundreds of billions of dollars spent annually on trade channel promotions, negatively impacting revenue growth and consumer engagement. It changes the current paradigm of thought and purpose from a pure business-to-business value proposition to one that centers the consumer as the primary focal point and purpose for every promotion. The entire cycle of a consumer purchase process, beginning with the identification of a need all the way through the purchase and post-purchase satisfaction and the growth of product loyalty. This definition of a consumer chain takes each step or link in that chain and details how modern trade promotion strategic and tactical actions can impact and influence the ultimate buying and loyalty decisions. The new strategic direction the book presents combines the traditional aspects of tactical business-to-business trade promotion execution with a more targeted strategy aimed directly at each step of the purchase process a consumer takes. The Invisible Economy of Consumer Engagement begins with a historical accounting of the genesis of modern trade channel promotion and establishes a clear understanding of how and why consumer products companies manage, execute and measure trade promotion today. Through the prism of history and the evolving consumer buying behaviors, the book identifies the root causes resulting in failed promotions and offers a realistic and well-founded series of steps which must be taken to improve trade promotion fund management, account and promotion planning, channel promotion execution, and analysis. It is a powerful road map for the improvement of process, technology, data, and performance analysis of the huge amounts of money spent on retailer trade promotions. In this book, the author, Rob Hand, leverages his 45-year consumer products and trade promotion knowledge and experience to show how any consumer products manufacturer can move through four dimensions of knowledge to achieve near 100% positive ROI on every trade promotion, eliminate the problem of empty shelves during product promotions, increase the quality and value of data, and ultimately generate the ability to effectively predict and prescribe promotions that deliver higher value consumer engagement and revenue results for both themselves as well as their distribution channel partners. The book addresses the evolving technology of artificial intelligence-driven predictive and prescriptive analytics, advanced technology like the Internet of Things, blockchain, and how to improve the value, quality, and trustworthiness of all data. With interviews and statements from senior sales, marketing, finance, and IT executives from the world's top consumer goods companies and retailers, this book brings together an excellent combination of domain expertise and technical direction to establish a framework for future trade promotion management, execution and analysis designed to meet the rigors and pressures presented by modern omnichannel consumer engagement. The Invisible Economy of Consumer Engagement is a must-read for anyone working at any level of a consumer products or retail company's marketing, sales, trade promotion, revenue growth management, supply chain, IT and financial organizations. It should also be required reading for university students studying these disciplines.
The Invisible Touch
DOWNLOAD
Author : Harry Beckwith
language : en
Publisher: Business Plus
Release Date : 2009-08-04
The Invisible Touch written by Harry Beckwith and has been published by Business Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-04 with Business & Economics categories.
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Selling The Invisible
DOWNLOAD
Author : Holly Kay
language : en
Publisher: CreateSpace
Release Date : 2014-11-26
Selling The Invisible written by Holly Kay and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-26 with categories.
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.