The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis
DOWNLOAD
Download The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis
DOWNLOAD
Author : Seda Evirgen
language : en
Publisher: GRIN Verlag
Release Date : 2021-05-04
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis written by Seda Evirgen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Literary Collections categories.
Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
Persuasion Across Genres
DOWNLOAD
Author : Helena Halmari
language : en
Publisher: John Benjamins Publishing
Release Date : 2005-02-17
Persuasion Across Genres written by Helena Halmari and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-17 with Language Arts & Disciplines categories.
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Multimodal Critical Discourse Analysis Of Advertising Persuasion
DOWNLOAD
Author : Yixiong Chen
language : en
Publisher:
Release Date : 2021
Multimodal Critical Discourse Analysis Of Advertising Persuasion written by Yixiong Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Advertising categories.
Persuasion In Public Discourse
DOWNLOAD
Author : Jana Pelclová
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-08-08
Persuasion In Public Discourse written by Jana Pelclová and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-08 with Language Arts & Disciplines categories.
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Evaluation In Advertising Reception
DOWNLOAD
Author : S. Bullo
language : en
Publisher: Springer
Release Date : 2015-12-04
Evaluation In Advertising Reception written by S. Bullo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-04 with Social Science categories.
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
The Routledge Handbook Of Language And Persuasion
DOWNLOAD
Author : Jeanne Fahnestock
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-30
The Routledge Handbook Of Language And Persuasion written by Jeanne Fahnestock and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Language Arts & Disciplines categories.
This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.
Understanding Political Persuasion Linguistic And Rhetorical Analysis
DOWNLOAD
Author : Douglas Mark Ponton
language : en
Publisher: Vernon Press
Release Date : 2020-04-02
Understanding Political Persuasion Linguistic And Rhetorical Analysis written by Douglas Mark Ponton and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Language Arts & Disciplines categories.
This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.
Methods Of Critical Discourse Studies
DOWNLOAD
Author : Ruth Wodak
language : en
Publisher: SAGE
Release Date : 2015-10-15
Methods Of Critical Discourse Studies written by Ruth Wodak and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Social Science categories.
This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making.
Exploitation Of Schemata In Persuasive And Manipulative Discourse In English Polish And Russian
DOWNLOAD
Author : Anna Kuzio
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-04-01
Exploitation Of Schemata In Persuasive And Manipulative Discourse In English Polish And Russian written by Anna Kuzio and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Juvenile Nonfiction categories.
Human beings have an intrinsic need to be with people who are similar to themselves. This is because they share the same ways of doing things, the same values, and function according similar rules. When one is with people who tend to be similar, human behavior is normalized, and one’s actions appear to be in accordance with those exhibited by others in one’s social circle. However, sometimes it becomes apparent that the situation is somewhat more complex. When this happens, one realizes that the issues that have been taken for granted about human interaction are not necessarily the same for everyone. This book elucidates what happens in the processes of communication when people from different cultural backgrounds experience other cultures. Emphasis is also given to the issue of interaction between people from various cultures. The book highlights the aspects that are recognized to posit difficulties in conveying messages from one culture to another. The notions of schemata, frames, scenarios and cultural scripts are outlined. The third part of the book examines some principles of critical discourse analysis, including, for instance, socio-political attitude, as well as concentrating on the notion of power relations of groups, legitimated by text as well as speech. This part also describes the concept of persuasion, as well as persuasive communication. The fourth part of the book is analytic. Attention is given to various discourses one encounters in everyday life and to the examination of various kinds of discourse, including for instance, complimenting, as well as political, discourse. As such, this book provides a new point of view for linguists as well as those interested in communication practice. The empirical part of the book will help shed some light on dilemmas people may be obliged to face in their career, and should be especially useful to students of intercultural communication.
Persuasion In Specialised Discourses
DOWNLOAD
Author : Olga Dontcheva-Navratilova
language : en
Publisher: Springer Nature
Release Date : 2020-12-10
Persuasion In Specialised Discourses written by Olga Dontcheva-Navratilova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Language Arts & Disciplines categories.
This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.