The Levitan Pitch Buy This Book Win More Pitches
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The Levitan Pitch Buy This Book Win More Pitches
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Author : Peter Levitan
language : en
Publisher:
Release Date : 2014-08-28
The Levitan Pitch Buy This Book Win More Pitches written by Peter Levitan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with categories.
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Big Ideas To Big Results
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Author : Robert H. Miles
language : en
Publisher: FT Press
Release Date : 2008-02-11
Big Ideas To Big Results written by Robert H. Miles and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-11 with Business & Economics categories.
Why do most corporations fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They dither on the launch pad. They hire too many consultants, chase after too many fads. It doesn’t have to be that complicated. Whatever your goal, whatever your role, Michael T. Kanazawa and Robert H. Miles introduce a simple, practical, 100% results- driven approach that works. Drawing on their experience working with hundreds of senior executives, they show how to align your organization behind just a few core initiatives; bias your people toward speed; create leaders at every level; and achieve traction and accountability in all facets of execution. You’ll learn how to engage people instead of frustrating them, and harness their energy instead of wasting it. Whether you’re executing a new initiative, entering a new market, or attempting to transform your entire enterprise, this book will help you find the right path, clear the obstacles, and get there—surely and quickly. Today’s companies recognize that they must constantly improve at every level, from frontline customer-facing functions to enterprise-wide strategy. They must execute bold new strategic initiatives more effectively... integrate and align acquisitions more quickly...and accelerate and sustain growth in the face of unprecedented competition. But wherever business transformation and breakthrough performance must occur, many of the challenges are the same. Now, there’s a breakthrough methodology for overcoming these challenges. In BIG Ideas to BIG Results, Michael T. Kanazawa and Robert H. Miles introduce the Accelerated Corporate Transformation (ACT) methodology: A simple, no-nonsense process that is grounded in reality, inclusive of people, and 100% results-oriented. Drawing on over twenty years refining and applying ACT, initially at Harvard Business School and then in leading enterprises, Kanazawa and Miles identify crucial steps to success, as well as practical solutions to the inevitable roadblocks you’ll face. Their #1 insight: Many obstacles stem from managers making situations and decisions more complex than they really are, and taking too much time to get ready. ACT strips away complexity and indecision, helping you move far more rapidly and predictably from strategy development through execution. Designed by leaders for leaders, this book will help you execute more rapidly and lead more effectively, to achieve breakthrough performance at any level, in any function, in any organization. Step-by-step, leader-driven techniques that work–simply and quickly Business transformation and breakthrough performance without the confusion and complexity What leaders must know–and do–to succeed Making it happen from the inside out–without hordes of consultants Conquer “corporate gridlock” at last Stay focused on what really matters, instead of bouncing from one initiative to the next Rapidly engage the full organization... ...to power up leadership at every level www.bigideastobigresults.com
Investigating Spoken English
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Author : Štefan Beňuš
language : en
Publisher: Springer Nature
Release Date : 2021-04-17
Investigating Spoken English written by Štefan Beňuš and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-17 with Language Arts & Disciplines categories.
Combining coverage of the key concepts and tools within phonetics and phonology with a systematic introduction to Praat, this textbook provides a lively and engaging 'way in' to the discipline. The author first covers the fundamentals of the articulatory and acoustic aspects of speech and introduces Praat as the main tool for examining and visualising speech. Next, the unit of analysis is gradually expanded (from syllables to words to turns and dialogues) and excerpts of real dialogues exemplify the core concepts for discovering how speech works. The final part of the book brings all the concepts and notions together with commentaries to the transcription of several short excerpts of dialogues. This book will be essential reading for students on undergraduate courses in phonetics and phonology.
This Is Your Brain On Music
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Author : Daniel Levitin
language : en
Publisher: Penguin UK
Release Date : 2019-07-04
This Is Your Brain On Music written by Daniel Levitin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Music categories.
From the author of The Changing Mind and The Organized Mind comes a New York Times bestseller that unravels the mystery of our perennial love affair with music ***** 'What do the music of Bach, Depeche Mode and John Cage fundamentally have in common?' Music is an obsession at the heart of human nature, even more fundamental to our species than language. From Mozart to the Beatles, neuroscientist, psychologist and internationally-bestselling author Daniel Levitin reveals the role of music in human evolution, shows how our musical preferences begin to form even before we are born and explains why music can offer such an emotional experience. In This Is Your Brain On Music Levitin offers nothing less than a new way to understand music, and what it can teach us about ourselves. ***** 'Music seems to have an almost wilful, evasive quality, defying simple explanation, so that the more we find out, the more there is to know . . . Daniel Levitin's book is an eloquent and poetic exploration of this paradox' Sting 'You'll never hear music in the same way again' Classic FM magazine 'Music, Levitin argues, is not a decadent modern diversion but something of fundamental importance to the history of human development' Literary Review
Psychology For Musicians
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Author : Robert H. Woody
language : en
Publisher: Oxford University Press
Release Date : 2021
Psychology For Musicians written by Robert H. Woody and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Music categories.
Part I. Musical Learning. Introduction to Music Psychology ; Development ; Motivation ; Practice -- Part II. Musical Skills. Learning and Remembering Musical Works ; Expressing and Interpreting ; Composing and Improvising ; Managing Performance Anxiety -- Part III. Musical Roles. The Performer ; The Teacher ; The Listener ; The User.
Distinction
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Author : Pierre Bourdieu
language : en
Publisher: Routledge
Release Date : 2013-04-15
Distinction written by Pierre Bourdieu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Philosophy categories.
Examines differences in taste between modern French classes, discusses the relationship between culture and politics, and outlines the strategies of pretension.
Agency
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Author : R. Webb
language : en
Publisher: Springer
Release Date : 2016-09-30
Agency written by R. Webb and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-30 with Business & Economics categories.
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Pitch Doctor
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Author : Neil Flett
language : en
Publisher: Penguin Books
Release Date : 1996
Pitch Doctor written by Neil Flett and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Selling categories.
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Agencynomics
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Author : Peter Hoole
language : en
Publisher:
Release Date : 2018-10-23
Agencynomics written by Peter Hoole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with categories.
This is the UK only edition of Agencynomics in GBP(
Saranghaeyo
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Author : Little Creations
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-07-18
Saranghaeyo written by Little Creations and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-18 with categories.
Great Gift Idea for Kpop Lovers! Perfect blank lined journals for school, college or work to show your love of K-Pop. Bound to make friends and family laugh out loud. 110 lined pages to record your thoughts or school work and at a handy 6 x 9 size, this journal makes it ideal to slip into your bag, work on your desk or carry around easily compared to other journals. Makes a great back to school, birthday, graduation, Christmas or White Elephant gift idea for any family or friends who are crazy about Kpop!