The Maturing Marketplace
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The Maturing Marketplace
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Author : Euehun Lee
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2000-04-30
The Maturing Marketplace written by Euehun Lee and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-30 with Business & Economics categories.
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
The Maturing Marketplace
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Author : Dede Ryan
language : en
Publisher:
Release Date : 1987
The Maturing Marketplace written by Dede Ryan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Older consumers categories.
Essential Strategies To Improve Productivity In A Maturing Marketplace
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Author : National Retail Merchants Association
language : en
Publisher: National Retail Merchants Assn
Release Date : 1981-06
Essential Strategies To Improve Productivity In A Maturing Marketplace written by National Retail Merchants Association and has been published by National Retail Merchants Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-06 with categories.
The Mature Market
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Author : Robert S. Menchin
language : en
Publisher: iUniverse
Release Date : 2000
The Mature Market written by Robert S. Menchin and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Consumer behavior categories.
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Essential Strategies To Improve Productivity In A Maturing Marketplace
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Author :
language : en
Publisher:
Release Date : 1982
Essential Strategies To Improve Productivity In A Maturing Marketplace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Retail trade categories.
Essential Strategies To Improve Productivity In A Maturing Marketplace
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Author :
language : en
Publisher:
Release Date : 1982
Essential Strategies To Improve Productivity In A Maturing Marketplace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Essential Strategies To Improve Productivity In A Maturing Marketplace
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Author :
language : en
Publisher:
Release Date : 1982
Essential Strategies To Improve Productivity In A Maturing Marketplace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
The Marketplace Of Attention
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Author : James G. Webster
language : en
Publisher: MIT Press
Release Date : 2016-09-02
The Marketplace Of Attention written by James G. Webster and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with Business & Economics categories.
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Introduction To The Mature Market
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Author : Lee M. Cassidy
language : en
Publisher:
Release Date : 1988
Introduction To The Mature Market written by Lee M. Cassidy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Segmenting The Mature Market
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Author : Carol M. Morgan
language : en
Publisher:
Release Date : 1996
Segmenting The Mature Market written by Carol M. Morgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.