The New 2013 Contractor S Marketing Handbook

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The New 2013 Contractor S Marketing Handbook

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Author : Rose Lawless
language : en
Publisher: Createspace Independent Pub
Release Date : 2013-06-11

The New 2013 Contractor S Marketing Handbook written by Rose Lawless and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with Business & Economics categories.

How to Build An Automatic Lead Generator for the Construction and Building Industry is for small sub-contractors, medium-sized general contractors, large construction companies and design-build firms to generate quality leads and increase sales profits. More than just a Marketing 101 course, this book specifically caters to the construction and building contractors and provides step-by-step instructions on how to create your niche, eliminate your competition, create your website and social media interaction, create a successful sales process and work with the federal, state and local governments. Using an up-to-date mission statement and marketing plan will allow readers to apply their expertise and infuse that right into their marketing efforts. The building industry is taking small steps to recover and you need to start marketing your business for the future growth. Instead of waiting for the phone to ring, The New 2013 Contractor's Marketing Handbook will teach you to create your sales funnel in which your prospective clients will recognize your online presence and reach out to your company to do the work they require. Developing your sales funnel will work from using traditional offline marketing in tandem with new online marketing efforts that you will set up to work automatically using your website and social media as the hub for your sales process. Starting with creating your niche in your local market as the expert in your field, you will create your quality marketing materials such as brochures and postcards, signs and print advertising. You will learn about networking opportunities and trade shows. Online marketing section includes creating your simple to do website to substantiate your business, linking all of your social media accounts, taking ownership of consumer review sites, using client testimonials and uploading videos to your target market audience. Through the use of social media, your target market audience will grow enormously as you feed your sales funnel with information about your business that will allow your potential customers to reach out to you. The Sales Process chapter takes you through how to handle telephone leads, presenting yourself as the expert at sales appointments, preparing your bid proposals and on-the-job marketing. Working with the government chapter provides information for Commercial Contractors and Design-Build firms to certify as minority owned businesses and how to use the opportunities in your local area to market to the government procurement officers. Simple step-by-step instructions on how to register through the SAM registration website to find government contract opportunities. Whether you sell your services to consumers or businesses, this book will be a complete instructional handbook that you can start at the beginning of your marketing efforts, enhance what you have already, or totally take your business to the next level.

Marketing Handbook For The Design Construction Professional

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Author :
language : en
Publisher:
Release Date : 2009

Marketing Handbook For The Design Construction Professional written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Architectural services marketing categories.

Marketing For The Construction Industry

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Author : Norman Fisher
language : en
Publisher:
Release Date : 1986

Marketing For The Construction Industry written by Norman Fisher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Construction industry categories.

The Ultimate Contractor S Marketing Handbook 2014 2015 Edition

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Author : Rose Lawless
language : en
Publisher: CreateSpace
Release Date : 2014-07-23

The Ultimate Contractor S Marketing Handbook 2014 2015 Edition written by Rose Lawless and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-23 with Business & Economics categories.

This book will give you all of the information you require to create an online reputation for your company and a "sales funnel" that will produce pre-qualified and pre-sold leads and bring them through the pre-sales process until they become YOUR CLIENT! You will be able to create your niche and eliminate your competition. Last year's book received international attention from contractors all over the world. Since so much has changed in the past year, we have incorporated all new information on Reputation Marketing and other areas that needed updating in this new edition. This book has been written with the intent to help small sub-contractors, medium-sized general contractors, large construction companies and design-build firms build their business back to where it was 6 or 7 years ago. It will also serve the contractor who is just starting his business. There is something for everyone in this book whether you are just starting out with your marketing efforts, are started already but need to organize and be consistent or want to get into government contracts and larger projects. This book has been tailored in the beginning chapters for the smaller contractor who has no marketing whatsoever and has been just skating through getting jobs from their local market. As you get through the book, you will find that the methods stated will benefit everyone who is involved with the construction and building industry. What people say about your company online has become the single most important reflection of your company's quality, reliability, and skill. It doesn't matter if you're a doctor, a general contractor, a carpet cleaner, or a painter. In Nielsen's most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions. Your number one marketing priority should be to develop a 5-star online reputation. Why? All your other marketing efforts will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away. This book makes everything simple. Step-by-step instructions with checklists at the end of each chapter that will allow you to gauge and measure your milestones.

The Mechanics Of Marketing

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Author :
language : en
Publisher:
Release Date : 1993

The Mechanics Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising categories.

A Building Service Contractor S Guide To Marketing Research

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Author :
language : en
Publisher:
Release Date : 2003

A Building Service Contractor S Guide To Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Marketing research categories.

Project Marketing

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Author : Milind Trivikram Phadtare
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30

Project Marketing written by Milind Trivikram Phadtare and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Design Build Marketing

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Author : William D. Booth
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Design Build Marketing written by William D. Booth and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.

Marketing

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Author : Martin Tobin
language : en
Publisher:
Release Date : 1995

Marketing written by Martin Tobin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Construction industry categories.

Contractor S Management Handbook

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Author : James Jerome O'Brien
language : en
Publisher: McGraw-Hill Companies
Release Date : 1971

Contractor S Management Handbook written by James Jerome O'Brien and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

In their brief preface, the editors describe an urgent and pent-up need for repair and construction in the US and predict great challenges to the industry in the coming decade. The original edition of the Handbook was published in 1971, and it has been updated and revised in its coverage of: regulations--including construction and tax law, safety standards, liability, bonding, insurance, and risk management; financing, acquisition, and accounting methods; the use of on-site computers to schedule and track projects; and motivating workers, increasing productivity, increasing business during slow periods. Printed on acidic paper, unfortunate in a book that could be useful for another 20 years. Annotation copyrighted by Book News, Inc., Portland, OR