The Olympic Games Place Branding And Public Diplomacy
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The Olympic Games Place Branding And Public Diplomacy
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Author : Yoav Dubinsky
language : en
Publisher:
Release Date : 2014
The Olympic Games Place Branding And Public Diplomacy written by Yoav Dubinsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Nation Branding And Sports Diplomacy
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Author : Yoav Dubinsky
language : en
Publisher: Springer Nature
Release Date : 2023-07-06
Nation Branding And Sports Diplomacy written by Yoav Dubinsky and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-06 with Political Science categories.
This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.
The Olympic Games Nation Branding And Public Diplomacy In A Post Pandemic World
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Author : Yoav Dubinsky
language : en
Publisher:
Release Date : 2022
The Olympic Games Nation Branding And Public Diplomacy In A Post Pandemic World written by Yoav Dubinsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The Tokyo 2020 Olympic Games were the first postponed Olympic Games, held in 2021, during an outbreak of a global pandemic, with strict restrictions and regulations and without international and domestic fans. Despite the challenges and the growing resistance, over 200 countries and delegations still saw value in participating in the most global event humanity holds. After covering or researching the Olympic Movement for over a decade including in four summer Olympic Games as an accredited journalist, the author shares ten reflections on nation branding and public diplomacy and the Tokyo 2020 Olympic Games on the following issues: (1) The Olympic Movement is entering a new era, (2) questionable legacy, (3) bypassing democracy, (4) athletes-to-people diplomacy is trending, (5) brand America still an Olympic superpower, (6) athletic competitions as nation branding battlefields, (7) manifestations of political conflicts, (8) rethinking cultural diplomacy, (9) global challenges, and (10) inevitable backlash.
Delivering Olympic And Elite Sport In A Cross Cultural Context
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Author : Fan Hong
language : en
Publisher: Routledge
Release Date : 2016-04-14
Delivering Olympic And Elite Sport In A Cross Cultural Context written by Fan Hong and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Sports & Recreation categories.
This book examines the impact of the 2008 Beijing Olympics and the 2012 London Olympic Games and highlights the latest findings in the areas of sport policy, elite sports system, sport media, sport facility management and sport social development in the two host countries - China and Britain. It identifies the role of national and local governments, universities and educational institutions in the delivery of elite sport in different cultural and social settings. Aspects of the elite sports system are also analysed, such as elite athletes' training and education, athletes' rights and welfare both during and after an athlete’s career. Finally, the book considers the legacy of the Olympic Games in the areas of sport participation, public diplomacy, education and cultural communication in Europe and China. This book was originally published as a special issue of The International Journal of the History of Sport.
Place Branding And The Olympic Games Theory And Practice
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Author : Yoav Dubinsky
language : en
Publisher:
Release Date : 2013
Place Branding And The Olympic Games Theory And Practice written by Yoav Dubinsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The Geopolitical Economy Of Sport
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Author : Simon Chadwick
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-06
The Geopolitical Economy Of Sport written by Simon Chadwick and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-06 with Sports & Recreation categories.
This is the first book to define and explore the geopolitical economy of sport – the intersection of power, politics, money, and state interests that both exploit and shape elite sport around the world. Russia’s invasion of Ukraine, the global response, and the consequent ramifications for sport have put the geopolitical economy of sport front and centre in both public debate and academic thinking. Similarly, the Winter Olympics in Beijing and the FIFA World Cup in Qatar illustrate the political, economic, and geographic imperatives that shape modern sport. This book brings together studies from around the world to describe this new geopolitical economy of sport, from the way in which countries use natural resource revenues, accusations of sport washing, and the deployment of sport for soft power purposes, to the way in which sport has become a focus for industrial development. This book looks at the geopolitical economy of sport across the globe, from the Gulf States’ interests in European soccer to Israel seeking to build a national competitive advantage by positioning itself as a global sports tech start-up hub, and the United States continuing to extend its economic and cultural influence through geopolitical sport activities in Africa, Latin America, and the Indian subcontinent. This book captures a pivotal moment in the history of sport and sport business. This is essential reading for any student, researcher, practitioner, or policymaker with an interest in sport business, the politics of sport, geopolitics, soft power, diplomacy, international relations, or international political economy.
Routledge Handbook Of Sports Marketing
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2015-12-22
Routledge Handbook Of Sports Marketing written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Hosting The Olympic Games
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Author : Marie Delaplace
language : en
Publisher: Routledge
Release Date : 2019-08-13
Hosting The Olympic Games written by Marie Delaplace and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Business & Economics categories.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
A Research Agenda For Place Branding
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Author : Dominic Medway
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-04-30
A Research Agenda For Place Branding written by Dominic Medway and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-30 with Business & Economics categories.
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Sports Diplomacy
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Author : Michal Marcin Kobierecki
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-05-19
Sports Diplomacy written by Michal Marcin Kobierecki and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-19 with Political Science categories.
This book analyzes the place and role of sport within public diplomacy, including theoretical conceptualizations of the category of sports diplomacy as a sub-category of public diplomacy and empirical research of selected examples of the use of sport within public diplomacy. The empirical part of the book refers to three approaches to sports diplomacy and concerns the utilization of sport by states in order to shape relations with other states, the role of sport in building the international image of a state and the diplomatic subjectivity of international sports organizations. In reference to the first two approaches, the book uses comparative case study was in order to make observations and generalizations concerning sports diplomacy. Apart from that, the book includes a detailed study of the diplomatic subjectivity of the International Olympic Committee.