The Online Marketplace Advantage
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The Online Marketplace Advantage
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Author : Philippe Corrot
language : en
Publisher: John Wiley & Sons
Release Date : 2023-03-21
The Online Marketplace Advantage written by Philippe Corrot and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Business & Economics categories.
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
The Economics Of E Commerce
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Author : Nir Vulkan
language : en
Publisher: Princeton University Press
Release Date : 2020-06-30
The Economics Of E Commerce written by Nir Vulkan and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Business & Economics categories.
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
For Whom Online Marketplace Should Flourish
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Author : Hongseok Jang
language : en
Publisher:
Release Date : 2020
For Whom Online Marketplace Should Flourish written by Hongseok Jang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The online marketplace continues to emerge as a mainstream sales channel for product sellers. The marketplace (e.g., Amazon) is a leading e-commerce platform, known as an efficient form of a new channel, increasing sellers' sales opportunities, improving channel performance, and enhancing consumer surplus. However, sellers have seethed and regulators expressed great concerns about the marketplace's excessive clout. In this paper, we investigate how the retail behemoth allegedly uses its marketplace to exploit sellers and drive down consumer surplus, from a policy maker's perspective. We find that the idea of the marketplace, as an efficient platform to help sellers or consumers or both, is delusional. The marketplace takes full advantage of its leverage, redistributing the surplus of the participants favorably for its own profit. For comparison, we consider other two distinct retail formats: a reseller (e.g., Amazon Retail) and an enabler (e.g., Buy on Google). The marketplace is the worst for the sellers without exception; moreover, an enabler does not always help benefit them while it does so for consumers. In contrast to common beliefs, the reselling model performs the best in favor of sellers as they face a race to underprice, in which the marketplace is as bad as the reseller in terms of consumer surplus and its societal benefit is also negligible. We propose a modified model wherein the marketplace's decision is intervened to guarantee the sellers' profit. We show that it can Pareto dominate for all stakeholders, protecting sellers, improving consumer and social welfare, and resolving channel inefficiency.
The Lean Marketplace
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Author : Juho Makkonen
language : en
Publisher:
Release Date : 2018-02-23
The Lean Marketplace written by Juho Makkonen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with categories.
Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime
Information Sharing In An Online Marketplace With Co Opetitive Sellers
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Author : Guo Li
language : en
Publisher:
Release Date : 2020
Information Sharing In An Online Marketplace With Co Opetitive Sellers written by Guo Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
In recent years, the rapid development of online marketplaces has not only given rise to co-opetitive relationships between sellers but also to information asymmetry between online marketplaces and sellers. This paper studies information sharing in an e-commerce setting consisting of an online marketplace, an upstream manufacturer and a reseller, where the online marketplace possesses superior demand information while the manufacturer and reseller engage in a co-opetitive structure. The reseller procures the products from the manufacturer under a wholesale price contract, and both the manufacturer and the reseller sell the products through the online marketplace by paying a proportional commission fee. We examine the online marketplace's four information-sharing strategies: no information sharing (S1), full information sharing (S2), and partial information sharing with the manufacturer (S3) or with the reseller (S4). Our analysis shows that when the intensity of competition between the manufacturer and reseller is relatively low and the demand variability is moderate, the online marketplace should adopt full information sharing; otherwise, it will prefer to share its demand information with the manufacturer only. Moreover, interestingly, we find that the manufacturer always prefers the scenario of full information sharing to the scenario that endows it with an informational advantage against the reseller. By contrast, the reseller never prefers full information sharing. Depending on the competitive intensity and demand variability, the reseller will either prefer the scenario in which the online marketplace shares the demand information with it only or the scenario in which demand information is shared with the manufacturer only. The rationale for these results hinges on the interactions of the signaling cost, the efficiency effect, and the co-opetitive relationship between the manufacturer and the reseller.
Marketplace 3 0
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Author : Hiroshi Mikitani
language : en
Publisher: St. Martin's Press
Release Date : 2013-03-19
Marketplace 3 0 written by Hiroshi Mikitani and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-19 with Business & Economics categories.
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era. Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Mastering E Commerce
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Author : Charles Wealth
language : en
Publisher: Independently Published
Release Date : 2023-10
Mastering E Commerce written by Charles Wealth and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10 with categories.
Mastering e-Commerce teaches you how to leverage the power of the niche brand model in Mastering E-Commerce. It is jam-packed with helpful information and valuable advice, including guidance on creating new goods from conception to launch and beyond, management and goal-setting strategies, and tried-and-true online marketing tactics. "Mastering E-Commerce" servers as your ultimate guide to achieving entrepreneurial success, if you're sick of making it through each day and want to succeed in the world of online business. Discover the fascinating world of e-Commerce and get the skills necessary to successfully market your digital items. This book gives you the tools you need for success by giving you an immersive experience within a virtual toolbox rather than just giving you a glimpse of it. Your route to online success will become stronger with each new attempt, making you an unstoppable power in the digital jungle.
Gaining Competitive Advantage Strategies For An Internet Company To Succeed In An International Market
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Author : Verena Naunheim
language : en
Publisher: GRIN Verlag
Release Date : 2011-08-18
Gaining Competitive Advantage Strategies For An Internet Company To Succeed In An International Market written by Verena Naunheim and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Applied Sciences Essen, course: International Management / Economics / Business, language: English, abstract: This thesis deals with strategies for an internet company to succeed in an international market. In today’s markets competition becomes more and more intense. Companies have to follow up new strategies even faster, because rapid economic changes can make strategies that were successful yesterday, obsolete today. But also new communication methods like e-commerce, e-mail, or mobile phones have a revolutionary impact on daily business , especially on account of the internet companies who have to offer their customers “different ways to communicate, receive information and buy goods”. Companies need to rethink their opportunities in the markets and have to adapt their strategies according to the global changes that occur.
Online Marketplace A Complete Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-07-18
Online Marketplace A Complete Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-18 with categories.
What key business process output measure(s) does Online marketplace leverage and how? What are the disruptive Online marketplace technologies that enable our organization to radically change our business processes? How do the Online marketplace results compare with the performance of your competitors and other organizations with similar offerings? What are the top 3 things at the forefront of our Online marketplace agendas for the next 3 years? What would happen if Online marketplace weren't done? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Online marketplace investments work better. This Online marketplace All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Online marketplace Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Online marketplace improvements can be made. In using the questions you will be better able to: - diagnose Online marketplace projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Online marketplace and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Online marketplace Scorecard, you will develop a clear picture of which Online marketplace areas need attention. Your purchase includes access details to the Online marketplace self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Dollars
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Author : Elara Phoenix
language : en
Publisher: RWG Publishing
Release Date : 2024-06-07
Digital Dollars written by Elara Phoenix and has been published by RWG Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Business & Economics categories.
In "Digital Dollars: Strategies for Success in the Online Marketplace," Elara Phoenix expertly navigates the complex world of online commerce. This insightful guide explores the fundamental economic principles that underpin the rise of online marketplaces, drawing from historical concepts of association and specialization to illustrate their modern-day applications. Phoenix offers a comprehensive analysis of the evolving digital landscape, highlighting the exponential growth of e-commerce and the shifting dynamics as traditional brick-and-mortar businesses transition to the web. With a wealth of research and commercial data, this book is a must-read for aspiring entrepreneurs, seasoned business owners, and anyone interested in harnessing the power of the internet to build successful online ventures. Discover the strategies and insights needed to thrive in today's global online marketplace, where the opportunities are vast and the potential for success is boundless.