The Positioning Of Malaysian Tourism Industry
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The Positioning Of Malaysian Tourism Industry
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Author : Melasutra Md Dali
language : en
Publisher:
Release Date : 2001
The Positioning Of Malaysian Tourism Industry written by Melasutra Md Dali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Marketing And Positioning Sabah As Tourist Destination
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Author : Jennifer Kim Lian Chan
language : en
Publisher:
Release Date : 2001
Marketing And Positioning Sabah As Tourist Destination written by Jennifer Kim Lian Chan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Sabah categories.
Positioning Malaysia In World Tourism
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Author : Kiew Yong Lee
language : en
Publisher:
Release Date : 1991
Positioning Malaysia In World Tourism written by Kiew Yong Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Airlines categories.
Positioning Islamic Hotel Tourism
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Author : Nor Zafir MD Salleh
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2019-09-23
Positioning Islamic Hotel Tourism written by Nor Zafir MD Salleh and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-23 with Business & Economics categories.
Several factors contribute to the rapid development of tourism, such as strong economic growth. This result in more disposable income for travel, changing lifestyles and the expansion in transportation industry, which leads to cheaper travel costs and increased demand for tourism products and services is one of the largest and fastest growing economic sectors in the world. The growing demand for products and services comply with Islamic law, or shariah law is obvious and substantial in financial, food and travelling industry. Many scholars have identified religion as a stable factors influencing consumer buying behavior resulting in more demand for religious related product and services. In hospitality industry, scholars have highlighted the growing demand on Islamic Friendly Hotel (IFH) by Muslim tourists causing high commitment in developing such industry. This study found organizational factors including innovation champion, organizational context, and tangible resources and marketing strategy and environmental factors such as demand of Islamic hospitality, government ruling and incentives and competitors strategy were the key drivers to the implementation. These key drivers of implementation provides guidelines for hotels that intend to implement new services, reduced the learning time and promote innovative activities within hotels in Malaysia. Nonetheless, IFH implementation was challenged with high cost to maintain Halal certification, capacity management and international chain hotel status issues. Hotels intend to implement IFH should pay careful attention to the initial consequences such as decreasing non-Muslim customers thus resulting in decrease income at the early stage of introduction. This study has contributed on the development of IFH literature specifically Malaysia by providing popular and unpopular attributes of IFH in Malaysia. Therefore, if Malaysian hotels are to succeed and achieve competitive advantage, being able to address growing Muslim tourists’ needs are essential priorities.
Positioning Malaysia Tourism Towards Sustainable Future
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Author : Badaruddin Mohamed
language : en
Publisher:
Release Date : 2008
Positioning Malaysia Tourism Towards Sustainable Future written by Badaruddin Mohamed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Tourism In Malaysia
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Author : A. H. M. Zehadul Karim
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2016-09-22
Tourism In Malaysia written by A. H. M. Zehadul Karim and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Social Science categories.
As a pluralistic nation, Malaysia consists of diverse ethnic groups of people with various cultures that integrate harmonious and peaceful living in a politically stable and wonderfully rich environmental setting. Due to such unique features, people from abroad become largely attracted to this land and thus frequently arrive here as visitors and tourists. There are tremendous amounts of attractions for the visitors and tourists, and people from various backgrounds arrive to stay here temporarily, generating around RM65 billion in foreign earnings, adding to its national coffer every year. Nevertheless, tourism also causes a major negative effect in which the local culture may be assimilated into the alien norms and behaviors through the continuous process of acculturation. Due to day-to-day interactions with the tourists and visitors, many sociocultural impacts have affected local values, which contextually require to be redefined. This book analyzes critically the sociocultural and environmental impacts of tourism in Malaysia, having collected both qualitative and quantitative data at the empirical level of investigation.
Tourism Alliances Networking In Malaysia
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Author : Nor' Ain Othman
language : en
Publisher:
Release Date : 2007
Tourism Alliances Networking In Malaysia written by Nor' Ain Othman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business networks categories.
Practising The Marketing Mix In Malaysian Tourism
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Author : Mikall Chong
language : en
Publisher:
Release Date : 1988
Practising The Marketing Mix In Malaysian Tourism written by Mikall Chong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Tourism Research In Malaysia What Which Way And So What Uum Press
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Author : Kadir Din
language : en
Publisher: UUM Press
Release Date : 2010-01-01
Tourism Research In Malaysia What Which Way And So What Uum Press written by Kadir Din and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
This collection offers a sample of contemporary works on tourism and its impact on the Malaysian environment, written by academics from a variety of perspectives. Given the growing body of literature on different aspects of the industry the coverage is by no means representative, let alone exhaustive, of the current discourse. Nonetheless the nineteen chapters cover a range of interests and concerns which have emerged as a consequence of spectacular growth in tourist arrival which currently places Malaysia as one of the most popular destinations in Asia. Recent forecast indicates that the growth trends will continue for at least another decade before the country as a destination approaches maturity. This volume would be a useful reference for students, academic and other researchers who are looking for detailed information to enable them to analyse the impacts and implications of tourism development on the host society.
Positioning And Branding Tourism Destinations For Global Competitiveness
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Author : Hashim, Rahmat
language : en
Publisher: IGI Global
Release Date : 2019-01-18
Positioning And Branding Tourism Destinations For Global Competitiveness written by Hashim, Rahmat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-18 with Business & Economics categories.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.