The Power Of Unpopular
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The Power Of Unpopular
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Author : Erika Napoletano
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-27
The Power Of Unpopular written by Erika Napoletano and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-27 with Business & Economics categories.
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Unpopular Privacy
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Author : Anita Allen
language : en
Publisher: Oxford University Press
Release Date : 2011-10-17
Unpopular Privacy written by Anita Allen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-17 with Philosophy categories.
Can the government stick us with privacy we don't want? It can, it does, and according to Anita L. Allen, it may need to do more of it. Privacy is a foundational good, Allen argues, a necessary tool in the liberty-lover's kit for a successful life. A nation committed to personal freedom must be prepared to mandate privacy protections for its people, whether they eagerly embrace them or not. This unique book draws attention to privacies of seclusion, concealment, confidentiality and data-protection undervalued by their intended beneficiaries and targets--and outlines the best reasons for imposing them. Allen looks at laws designed to keep website operators from collecting personal information, laws that force strippers to wear thongs, and the myriad employee and professional confidentiality rules--including insider trading laws--that require strict silence about matters whose disclosure could earn us small fortunes. She shows that such laws recognize the extraordinary importance of dignity, trust and reputation, helping to preserve social, economic and political options throughout a lifetime.
Unpopular Culture
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Author : Martin Lüthe
language : en
Publisher:
Release Date : 2016
Unpopular Culture written by Martin Lüthe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with SOCIAL SCIENCE categories.
This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.
The Political Psychology Of Appeasement
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Author : Walter Laqueur
language : en
Publisher: Transaction Publishers
Release Date : 1980
The Political Psychology Of Appeasement written by Walter Laqueur and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with History categories.
This volume takes its title from one of the most prescient essays of our times: an analysis of Eurocommunism as a consequence of military stalemate and the atrophy of will in the West. These essays highlight Laqueur's exceedingly sober assessment of the current status in world power, not primarily in military terms but in geopolitical and ideological terms.
Unpopular Sovereignty
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Author : Brent M. Rogers
language : en
Publisher: U of Nebraska Press
Release Date : 2016-12
Unpopular Sovereignty written by Brent M. Rogers and has been published by U of Nebraska Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12 with History categories.
Newly created territories in antebellum America were designed to be extensions of national sovereignty and jurisdiction. Utah Territory, however, was a deeply contested space in which a cohesive settler group the Mormons sought to establish their own popular sovereignty, raising the question of who possessed and could exercise governing, legal, social, and even cultural power in a newly acquired territory. In "Unpopular Sovereignty," Brent M. Rogers invokes the case of popular sovereignty in Utah as an important contrast to the better-known slavery question in Kansas. Rogers examines the complex relationship between sovereignty and territory along three main lines of inquiry: the implementation of a republican form of government, the administration of Indian policy and Native American affairs, and gender and familial relations all of which played an important role in the national perception of the Mormons ability to self-govern. Utah s status as a federal territory drew it into larger conversations about popular sovereignty and the expansion of federal power in the West. Ultimately, Rogers argues, managing sovereignty in Utah proved to have explosive and far-reaching consequences for the nation as a whole as it teetered on the brink of disunion and civil war. "
Unpopular Essays
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Author : Bertrand Russell
language : en
Publisher: Routledge
Release Date : 2020-04-22
Unpopular Essays written by Bertrand Russell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Philosophy categories.
In this volume of essays Bertrand Russell is concerned to combat, in one way or another, the growth of dogmatism, whether of the Right or of the Left, which has hitherto characterised our tragic century. This serious purpose inspires them even if, at times, they seem flippant; for those who are solemn and pontifical. In subject they range from Philosophy for the Layman, The Functions of a Teacher, and The Future of Mankind to an Outline of Intellectual Rubbish, Ideas that have helped Mankind and Ideas that have Harmed Mankind.
The Un Popular Vote
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Author : Jasper Sanchez
language : en
Publisher: HarperCollins
Release Date : 2021-06-01
The Un Popular Vote written by Jasper Sanchez and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Young Adult Fiction categories.
Red, White, & Royal Blue meets The West Wing in Jasper Sanchez’s electric and insightful #ownvoices YA debut, chronicling a transmasculine student’s foray into a no-holds-barred student body president election against the wishes of his politician father. Optics can make or break an election. Everything Mark knows about politics, he learned from his father, the Congressman who still pretends he has a daughter and not a son. Mark has promised to keep his past hidden and pretend to be the cis guy everyone assumes he is. But when he sees a manipulatively charming candidate for student body president inflame dangerous rhetoric, Mark risks his low profile to become a political challenger. The problem? No one really knows Mark. He didn’t grow up in this town, and his few friends are all nerds. Still, thanks to Scandal and The West Wing, they know where to start: from campaign stops to voter polling to a fashion makeover. Soon Mark feels emboldened to engage with voters—and even start a new romance. But with an investigative journalist digging into his past, a father trying to silence him, and the bully frontrunner standing in his way, Mark will have to decide which matters most: perception or truth, when both are just as dangerous. “Mind-bogglingly good. This is a novel that every teen needs.” —Kacen Callender, author of Felix Ever After "Charming, stunning, and unapologetically queer." —Mason Deaver, bestselling author of I Wish You All the Best and The Ghosts We Keep
The 48 Laws Of Power
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Author : Robert Greene
language : en
Publisher: Profile Books
Release Date : 2010-09-03
The 48 Laws Of Power written by Robert Greene and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-03 with Body, Mind & Spirit categories.
THE MILLION COPY INTERNATIONAL BESTSELLER 'If power is your ultimate goal, this is the book you need' The Times Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws require prudence ("Law 1: Never Outshine the Master"), some stealth ("Law 3: Conceal Your Intentions"), and some the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real-life situations. Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded - or been victimised by - power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.
The New Kid Unpopular Me
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Author : James O'Loghlin
language : en
Publisher: Macmillan Publishers Aus.
Release Date : 2018-05-29
The New Kid Unpopular Me written by James O'Loghlin and has been published by Macmillan Publishers Aus. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Juvenile Fiction categories.
SHORTLISTED FOR THE SPEECH PATHOLOGY AWARDS 2019 New kids aren't cool. Everyone knows that. Eleven-year-old Sam is the new kid at school but he has a plan, or two, or three to make himself the most popular kid ever. What you are about to read is unforgettable (lonely losers, frog underpants, human umbrellas, bad boys ...). It's bumpy (jumping out a window is never a good idea). It's the story of a kid who wants to be more. P.S. Sam was not harmed (too much) during the telling of this story. PRAISE FOR THE NEW KID: UNPOPULAR ME "Supported by Matthew Martin's humorous illustrations this is a terrific junior fiction novel to get kids reading and enjoying it. It may even draw in a few of those reluctant readers." Children's Book Council of Australia
The Power Notebooks
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Author : Katie Roiphe
language : en
Publisher: Simon and Schuster
Release Date : 2020-03-03
The Power Notebooks written by Katie Roiphe and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Biography & Autobiography categories.
Katie Roiphe, culture writer and author of The Morning After, shares a “beautifully written” (The New York Times Book Review) “astute memoir [that] reverberates with rich prose, crisp pacing, and self-compassion” (Publishers Weekly) and an essential discussion of how strong women experience their power. Told in a series of notebook entries, Roiphe weaves her often fraught personal experiences with divorce, single motherhood, and relationships with insights into the lives and loves of famous writers such as Sylvia Plath and Simone de Beauvoir. She dissects the way she and other ordinary, powerful women have subjugated their own power time and time again, and she probes brilliantly at the tricky, uncomfortable question of why. “Although Ms. Roiphe seems to be exposing her vulnerabilities here, she is actually, once again, demonstrating her unique brand of fearlessness” (The Wall Street Journal). The Power Notebooks is Roiphe’s most vital, thought-provoking, and emotionally intimate work yet.