The Proverbial Marquee
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The Proverbial Marquee
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Author : Tina Rabb
language : en
Publisher: CSS Publishing
Release Date : 2001
The Proverbial Marquee written by Tina Rabb and has been published by CSS Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Reference categories.
As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic subwoofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need -- so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives -- the love of God? There are probably more than a million church signs and marquees in the United States, each offering an unparalleled chance to promote the kingdom of Christ. Yet passersby are often greeted with muddled and ungrammatical messages. The Proverbial Marquee is the cure for what ails many church marquees today. It's a complete collection of proven proverbs and original wisdom, all especially suited to signage. And it couldn't be more practical: - Maxims are categorized for easy reference - Each message is formatted line by line for easy drive-by reading - Line lengths are calculated to fall well within the average church sign's width - Best of all, a convenient letter count is provided So while this book may have started out as atonement for their advertising sins, Rabb and Davies discovered that The Proverbial Marquee became a labor of love that was too gratifying (not to mention too much fun) to count as penance. But isn't that how a wise Father often works? A proverbial plethora of inspiration! What a great idea: a portable book of drive-by encouragement. I found it impossible to put down once I started reading. A great gift and super resource. Enjoy! Becky Freeman National speaker and author of several best-selling books (Worms in My Tea, Real Magnolias, Chocolate Chili Pepper Love) In this very interesting collection of messages, Rabb and Davies have given us a wide selection of thought-provoking, humorous, and catchy sayings. They offer churches of all types many options for communicating brief but significant messages to the world. Scott Jones McCreless Chair of Evangelism Perkins School of Theology, Southern Methodist University Tina Rabb and Deborah Davies are freelance advertising copywriters from Greenville, Texas. They have worked for national advertising agencies and for such clients as Southwest Airlines, Cellular One, GTE, and the American Heart Association. In addition to their copywriting, they have been published in several Texas newspapers, including the Houston Post and the Dallas Morning News. Rabb and Davies have been the recipient of numerous awards from advertising associations, the Southwestern Journalism Congress, and the National Press Women's Association, among others. They are both journalism graduates of East Texas State University.
Branded Nation
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Author : James B. Twitchell
language : en
Publisher: Simon and Schuster
Release Date : 2004-09-08
Branded Nation written by James B. Twitchell and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-08 with Social Science categories.
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Assembly
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Author : West Point Association of Graduates (Organization).
language : en
Publisher:
Release Date : 2002
Assembly written by West Point Association of Graduates (Organization). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Basic Business Principles For Growing Churches
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Author : Arnold Cirtin
language : en
Publisher: CSS Publishing
Release Date : 2006
Basic Business Principles For Growing Churches written by Arnold Cirtin and has been published by CSS Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Religion categories.
Pastors are schooled in theology and ministry, but few receive training in the fine points of church administration. Learning how to handle a congregation's finances "on the job" can be a harrowing experience. Yet efficiently managing your church's business affairs is a key element in keeping current members satisfied with their pastoral leadership -- and in attracting the new members you need for your church to grow in size and influence. In Basic Business Principles For Growing Churches, Arnold Cirtin shares expertise gained from more than four decades of corporate and academic experience. He provides a clear and helpful primer for pastors with limited training in business administration on such practical topics as accounting, fiscal management, and marketing. This is an indispensable book for pastors of small- and medium-sized churches (who typically are also their congregations' principal financial officers), as well as for church treasurers, trustees, and other financial board members. When you follow the guidelines in Basic Business Principles For Growing Churches, your church will be fiscally responsible, managed efficiently, and able to maximize its growing stewardship of God's resources. Arnold Cirtin is professor emeritus of accounting at Ball State University, and is a certified public accountant (CPA) in the states of Indiana and California. Cirtin is the author of Principles of Accounting Study Guide, as well as numerous articles in professional journals.
Attention Spans
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Author : Garrett Stewart
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2024-01-25
Attention Spans written by Garrett Stewart and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-25 with Literary Criticism categories.
Attention Spans' chronological review of Garrett Stewart's critical approach tracks and maps the evolution of intersecting disciplines from late New Criticism through structuralism, deconstruction, narrative theory (by way of narratography), poetics, and media studies, in which Stewart's has been so persistent and so eloquent a voice. Excerpts from his twenty books are framed by editorial retrospect, then linked by Stewart's own commentary on the variety – and underlying vectors – of his interpretive career across aesthetic forms, from Victorian narrative to recent American fiction, classic celluloid cinema to postfilmic digital effects, inert book sculpture and literary wordplay to the soundscape of singing on screen. Accompanied by a glossary of his many influential coinages, this cornucopia of analyses is also a chronicle of evolving paradigms in the work of intensive reading.
The Exhibitor
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Author :
language : en
Publisher:
Release Date : 1945
The Exhibitor written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Motion picture industry categories.
Some issues include separately paged sections: Better management, Physical theatre, extra profits; Review; Servisection.
Tradition And Innovation In Folk Literature
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Author : Wolfgang Mieder
language : en
Publisher: Routledge
Release Date : 2015-08-11
Tradition And Innovation In Folk Literature written by Wolfgang Mieder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Literary Criticism categories.
In this book, first published in 1987, Wolfgang Mieder follows the intriguing trail of some of the best known pieces of folk literature, tracing them from their roots to modern uses in advertising, journalism, politics, cartoons, and poetry. He reveals both the remarkable adaptability of these tales and how each variation reflects cultural and historical changes. Fairy tales, legends, folk songs, riddles, nursery rhymes, and proverbs are passed from generation to generation, changing both in form and meaning with each use. This book will be of interest to students of literature.
Communicating For Managerial Effectiveness
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Author : Phillip G. Clampitt
language : en
Publisher: SAGE Publications
Release Date : 2016-10-28
Communicating For Managerial Effectiveness written by Phillip G. Clampitt and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-28 with Language Arts & Disciplines categories.
Appreciated by thousands of thoughtful students, successful managers, and aspiring senior leaders around the world Communicating for Managerial Effectiveness skillfully integrates theory, research, and real-world case studies into models designed to guide thoughtful responses to complex communication issues. The highly anticipated Sixth Edition builds on the strategic principles and related tactics highlighted in previous editions to show readers how to add value to their organizations by communicating more effectively. Author Phillip G. Clampitt (Blair Endowed Chair of Communication at the University of Wisconsin–Green Bay) addresses common communication problems experienced in organizations, including: Communicating about major changes spanning organizational boundaries Selecting the proper communication technologies Transforming data into knowledge Addressing ethical dilemmas Providing useful performance feedback Structuring and using robust decision-making practices Cultivating the innovative spirit Building a world-class communication system
Where Two Or Three Are Gathered
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Author : Harmon L. Smith
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2004-12-02
Where Two Or Three Are Gathered written by Harmon L. Smith and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-02 with Religion categories.
Written for a broadly ecumenical audience, 'Where Two or Three Are Gathered' explores what Harmon Smith calls the universe of discourse between the language of Christian worship and the language of morals. Following the customary order of the church's liturgy, Smith demostrates how worship is meant to engender personal and social holiness, and how, for example, prayer, the eucharist, and baptism are inextricably tied to our moral understanding of such searing and conflicted issues as captital punishment, pacifism and warfare, surrogacy, and physician-assisted suicide.
Theatre Catalog
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Author :
language : en
Publisher:
Release Date : 1942
Theatre Catalog written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Motion picture theaters categories.