The Psychology Of Persuasion In Digital Marketing
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The Psychology Of Persuasion In Digital Marketing
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2021-03-09
The Psychology Of Persuasion In Digital Marketing written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Business & Economics categories.
"The Psychology of Persuasion in Digital Marketing" is an illuminating eBook that delves into the fascinating world of human behavior and its profound impact on successful marketing campaigns. Authored by experts in psychology and digital marketing, this book explores the powerful principles of persuasion and how they can be strategically applied in the digital realm. Through a blend of psychological theories, real-world case studies, and practical examples, readers will gain valuable insights into understanding consumer decision-making processes, cognitive biases, and the art of crafting persuasive messaging. From leveraging social proof and scarcity to mastering the psychology of color and storytelling, this eBook equips marketers with the tools to create compelling and influential marketing campaigns. Whether you're a seasoned marketer or an aspiring entrepreneur, "The Psychology of Persuasion in Digital Marketing" is an indispensable resource to unlock the secrets of consumer behavior and achieve remarkable success in the digital landscape.
Webs Of Influence
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Author : Nathalie Nahai
language : en
Publisher: Pearson UK
Release Date : 2012-12-14
Webs Of Influence written by Nathalie Nahai and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Digital Neuromarketing
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Author : Sam Page
language : en
Publisher:
Release Date : 2015-09-16
Digital Neuromarketing written by Sam Page and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Consumer behavior categories.
This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.
Influence New And Expanded
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Author : Robert B Cialdini
language : en
Publisher: Harper Business
Release Date : 2021-05-04
Influence New And Expanded written by Robert B Cialdini and has been published by Harper Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with categories.
The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.
The Art Of Persuasion
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Author : Nathan Venture. D
language : en
Publisher: eBookIt.com
Release Date : 2024-03-22
The Art Of Persuasion written by Nathan Venture. D and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-22 with Business & Economics categories.
Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, and social media influencers. By blending psychological insight with cutting-edge digital strategies, this book provides a comprehensive roadmap for captivating your audience and turning them into loyal patrons. Imagine understanding the core instincts that drive your target audience's actions online. Delve into the depths of the human psyche with The Psychology of Persuasion, learning how to craft content that resonates with the six principles of influence. Discover the secrets of making your brand not only seen but sought after, by cultivating a presence that's both authoritative and relatable. With each chapter, your mastery of the digital landscape will grow. Crafting Your Digital Persuasion Strategy delineates how to map your customer's journey and seamlessly integrate various channels for a message that echoes across the web. Content is king--and learning the art of storytelling or blogging with an irresistible hook is within your grasp. Transition from words to imagery as Visual Impact: Leveraging Images and Video shows you how to harness the persuasive power of visuals. From the intricacies of SEO to the innovation of AI-powered marketing, each aspect of the digital marketing realm is uncovered. Learn to navigate the crowded waters of social media platforms, turn data into compelling sales narratives, and forge powerful influencer partnerships. Gain the know-how to cut through ad fatigue and create campaigns that not only capture attention but build a sustainable, engaged community. Beyond techniques and tactics, let this guide enlighten you on ethical persuasion, maintaining the integrity of your message in a market that values trust. "The Art of Persuasion" isn't just about selling; it's about building relationships and fostering brand loyalty that endures. With bonus resources and a step-by-step persuasion checklist, your digital marketing toolkit will never be the same. Are you ready to transform your approach and achieve unparalleled results?
Webs Of Influence The Psychology Of Online Persuasion
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Author : Nathalie Nahai
language : en
Publisher: FT Press
Release Date : 2017-02-27
Webs Of Influence The Psychology Of Online Persuasion written by Nathalie Nahai and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-27 with Business & Economics categories.
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Influence
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Author : MR Robert B. Cialdini Ph D
language : en
Publisher: CreateSpace
Release Date : 2014-02-18
Influence written by MR Robert B. Cialdini Ph D and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Self-Help categories.
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Grasped Psychology Of Persuasion In Marketing
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-04-13
Grasped Psychology Of Persuasion In Marketing written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-13 with Business & Economics categories.
"GRASPED Psychology of Persuasion in Marketing: Vol. 10 The Science of Subtle Seduction" masterfully explores the intersection of psychology and marketing, illuminating the core principles that drive consumer behavior. This volume is a treasure trove of insights, offering readers a detailed guide on crafting compelling marketing strategies that ethically leverage psychological principles for enhanced consumer engagement and decision-making. This document uniquely combines the science of persuasion with ethical marketing practices, offering a deep dive into how psychological principles can be applied to marketing strategies. It distinguishes itself with a focus on ethical considerations, ensuring that marketers not only understand how to influence consumer behavior but also do so with integrity, making it an indispensable resource for professionals looking to navigate the complexities of modern marketing with ethical finesse.