The Reclam Publishing House And Its Cost Leadership Strategy An Investigation
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The Reclam Publishing House And Its Cost Leadership Strategy An Investigation
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Author : Theresa Schüler
language : en
Publisher: GRIN Verlag
Release Date : 2023-04-14
The Reclam Publishing House And Its Cost Leadership Strategy An Investigation written by Theresa Schüler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Business & Economics categories.
Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: Strategic decisions can be divided into two main categories: business strategies and corporate strategies. One of these business strategies, which will be the focus of this work, is the cost leadership strategy with the publishing house Reclam as an example. In the following, therefore, the main question to be clarified is to what extent the success and the acquisition of the competitive advantage of the publishing house Reclam is related to the strategy of cost leadership. That there has been a book series for well over 100 years that still has the same idea and roughly the same format, is something very special. The book series that is meant by this comes from Reclam and is known in Germany as “Universal-Bibliothek”. It was intended to constitute a canon, indicating what an educated person should have read. In addition to the long-standing existence of the book series, the very high level of awareness of these books stands out in particular. Today it is difficult to find a student who does not know the yellow books from the publishing house Reclam, because everyone read them – out of obligation or even for pleasure. The reason for that is when classics like Goethe’s “Faust” are on the curriculum, teachers usually recommend buying the low-priced books by Reclam. Another important fact is that Reclam’s “Universal Bibliothek” became one of the most important book brands in Germany. But how did the publishing house Reclam gained this competitive advantage? In this context, the strategy of companies and thus also of publishers plays a very important role. Especially the strategic management model helps “to identify potentially superior positions in the market place and to find ways in which firm competencies can be used effectively to assume these positions.“
It S Ikea S World A Growth Strategy Based On Cost Leadership
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Author : Viktoria Klima
language : en
Publisher: GRIN Verlag
Release Date : 2018-11-07
It S Ikea S World A Growth Strategy Based On Cost Leadership written by Viktoria Klima and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-07 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Hamburg Campus, language: English, abstract: This case study provides information about Ikea’s growth strategy which is based on a cost leadership with high degrees of standardization and only a few local adaptations. Applying growth drivers, marketing mix and internationalization strategy, the case gives profound insights into the company’s success and how it was achieved. Key value of the case involves critical assessment of Ikea’s internationalization and recommendations to maintain growth. Outcome of the study was that Ikea is dependent on certain growth drivers that include company values, prices, product range, places of distribution and advertisement on the internal side of the company and governmental actions, growth of the population, mergers and sustainability on the external side of the company. Ikea’s growth strategy seems to be very successful. Nevertheless, the company has to face several challenges regarding its internationalization process. Through governmental regulations, too superficial market research and different tastes of customers that lead to a necessary adaptation to local circumstances, Ikea needs to avoid being outperformed by its competitors.
The Trade Off Between Cost Leadership And Differentiation
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Author : Daniela Scheele
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-20
The Trade Off Between Cost Leadership And Differentiation written by Daniela Scheele and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, University of Westminster, language: English, abstract: ́Porter is considered by many as the most influential strategist in the field of business-strategy. His three generic strategies introduced in 1980 has become a dominant paradigm in business policy literature and has had a deep and pervasive influence on the way of thinking in strategy formulation. The development of a competitive strategy is the search for a favourable competitive position in an industry, aiming to establish a profitable and sustainable competitive advantage over its rivals by choosing activities that are superior in a way that is of value to customers (Porter, 1985; Porter, 1996). In order to formulate an overall strategy and to understand a firm’s environment as well as to achieve a competitive advantage to outperform rivals in the industry, a company has to apply two frameworks: Porter’s five forces of suppliers, buyers, potential entrants, substitutes and rivalry is a means to define the sustainability and long-term profitability of one industry versus others and thus help to understand the industry attractiveness. The three generic strategies namely cost leadership, differentiation and focus strategy as the second framework provide the context for the actions to be taken into account to achieve a superior performance. Hence, they should be an essential component in any firm’s strategic plan (Porter, 1980; Porter, 1985; Porter, 1996).
Housing America The Spirit Of Enterprise
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Author :
language : en
Publisher:
Release Date : 1987
Housing America The Spirit Of Enterprise written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Exhibition buildings categories.
Study Guide For Decoding The Odessey
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Author : Steven Smith
language : en
Publisher: Sherwood Press
Release Date : 2023-06-27
Study Guide For Decoding The Odessey written by Steven Smith and has been published by Sherwood Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Study Aids categories.
"Decoding The Odessey" explores and uncovers the rich tapestry of Homer's "The Odyssey," offering an in-depth examination of the multifaceted aspects of this epic poem. From understanding its philosophical undertones to analyzing its political implications, the guide covers various dimensions that make "The Odyssey" a timeless classic. The profound relationship between the characters, their personal growth, and the intricate web of divine and human interactions are examined in detail. A thorough analysis of internal and external conflicts, the moral fabric, and notable themes like heroism, loyalty, justice, wisdom, transformation, temptation, gender roles, human resilience, and many others are provided with references from the text. Special attention is given to rhetorical devices, intertextual connections, multicultural perspectives, and the influence of "The Odyssey" on art, music, and educational pedagogy. "Decoding The Odessey" serves as an invaluable resource for students, scholars, and anyone interested in understanding the intricate world of "The Odyssey," illuminating its relevance in contemporary discussions and providing a gateway to understanding one of the most significant works in Western literature.
The Commercial Traveller S Guide Book
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Author : Linus Pierpont Brockett
language : en
Publisher:
Release Date : 1871
The Commercial Traveller S Guide Book written by Linus Pierpont Brockett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1871 with Commercial law categories.
Miscellaneous Publication
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Author :
language : en
Publisher:
Release Date : 1983
Miscellaneous Publication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Agriculture categories.
Lift
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Author : Ryan W. Quinn
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2015-07-31
Lift written by Ryan W. Quinn and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Business & Economics categories.
Just as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how to reach a psychological state that elevates us and those around us to greater heights of achievement, integrity, openness, and empathy. It's the psychological equivalent of aerodynamic lift, and it is the fundamental state of leadership. This book draws on recent advances in positive psychology and organizational science to describe four questions that, when asked in any situation, will help us experience the fundamental state of leadership. Engaging personal stories illustrate how the Quinns and others have applied these concepts at work, at home, and in the community. --
Energy Abstracts For Policy Analysis
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Author :
language : en
Publisher:
Release Date : 1978
Energy Abstracts For Policy Analysis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Power resources categories.
Department Of The Interior And Related Agencies Appropriations For 1958
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Author : United States. Congress. House. Committee on Appropriations
language : en
Publisher:
Release Date : 1957
Department Of The Interior And Related Agencies Appropriations For 1958 written by United States. Congress. House. Committee on Appropriations and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with United States categories.