The Regulation Of Television Advertising
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Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
The Regulation Of Television Advertising
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Author : Robert Mitchell
language : en
Publisher:
Release Date : 1985
The Regulation Of Television Advertising written by Robert Mitchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Television advertising categories.
Consumer Attitudes Regarding The Regulation Of Television Advertising
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Author : Siv Berntsen
language : en
Publisher:
Release Date : 1984
Consumer Attitudes Regarding The Regulation Of Television Advertising written by Siv Berntsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Television advertising and children categories.
The Dynamics Of Regulation Global Control Local Resistance
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Author : George Gantzias
language : en
Publisher: Routledge
Release Date : 2019-08-15
The Dynamics Of Regulation Global Control Local Resistance written by George Gantzias and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Social Science categories.
This title was first published in 2001. New technologies and the liberalization of the broadcasting and telecommunications market, together with the digitalization and globalization of new services, have challenged irrevocably not only the traditional markets and instructional structures but also the legal systems of broadcasting and telecommunication sectors in the 21st century. This text takes into account changes in digital broadcasting and telecommunication by pointing out that convergence is the process through which broadcasting, telecommunication, press and information sectors are transformed into new sectors (info-com arteries, info-com products, info-com services and info-com content) in order to be fully compatible with the emerging new info-communication industry in the digital transformation and info-communication era.
Regulation Of Television Advertising
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Author : Great Britain. Parliament House of Lords. Select Committee on Communications
language : en
Publisher:
Release Date : 2011
Regulation Of Television Advertising written by Great Britain. Parliament House of Lords. Select Committee on Communications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Television advertising categories.
This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.
Commercial Advertising On Television Across National Frontiers
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Author : Dee Pridgen
language : en
Publisher:
Release Date : 1984
Commercial Advertising On Television Across National Frontiers written by Dee Pridgen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Television Advertising Regulation And Programme Quality
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Author : Donald J. Wright
language : en
Publisher:
Release Date : 1992
Television Advertising Regulation And Programme Quality written by Donald J. Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Television categories.
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Regulation Of Television Advertising To Children
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Author : Ted Hopkins Roberts
language : en
Publisher:
Release Date : 1984
Regulation Of Television Advertising To Children written by Ted Hopkins Roberts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Television advertising and children categories.
Regulation Of Television Advertising
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Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
language : en
Publisher: The Stationery Office
Release Date : 2011-02-17
Regulation Of Television Advertising written by Great Britain: Parliament: House of Lords: Select Committee on Communications and has been published by The Stationery Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.
