The Retailers Assortment Policy And The Manufacturer S Marketing Strategy In Highly Concentrated Retail Markets
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The Retailers Assortment Policy And The Manufacturer S Marketing Strategy In Highly Concentrated Retail Markets
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Author : Lars-Gunnar Mattsson
language : en
Publisher:
Release Date : 1973
The Retailers Assortment Policy And The Manufacturer S Marketing Strategy In Highly Concentrated Retail Markets written by Lars-Gunnar Mattsson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Retailing Strategies For Generic Brand Grocery Products
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Author : Jon Michael Hawes
language : en
Publisher:
Release Date : 1982
Retailing Strategies For Generic Brand Grocery Products written by Jon Michael Hawes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-09
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-12
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Store Wars
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Author : Greg Thain
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-12
Store Wars written by Greg Thain and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-12 with Business & Economics categories.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Trade Marketing Strategies
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Author : Geoffrey Randall
language : en
Publisher: Routledge
Release Date : 1994
Trade Marketing Strategies written by Geoffrey Randall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Marketing Food Brands
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Author : Ranga Chimhundu
language : en
Publisher: Springer
Release Date : 2018-05-10
Marketing Food Brands written by Ranga Chimhundu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Business & Economics categories.
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.
Retail And Marketing Channels Rle Retailing And Distribution
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Author : Srinivas K. Reddy
language : en
Publisher: Routledge
Release Date : 2012-10-02
Retail And Marketing Channels Rle Retailing And Distribution written by Srinivas K. Reddy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Management Science
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Author :
language : en
Publisher:
Release Date : 1975
Management Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Industrial management categories.
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
The Growth Of Non Store Retailing
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Author :
language : en
Publisher:
Release Date : 1979
The Growth Of Non Store Retailing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Coin-operated machines categories.