The Role Of The Host Community In Marketing Arts Festivals
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The Role Of The Host Community In Marketing Arts Festivals
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Author : Zanelle Dorothy Anne Roodt
language : en
Publisher:
Release Date : 2008
The Role Of The Host Community In Marketing Arts Festivals written by Zanelle Dorothy Anne Roodt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Marketing -- Tourism -- Perceptions -- Local and host community -- Word-of-mouth and events/festivals -- Bemarking -- Toerisme -- Persepsies -- Plaaslike gemeenskap -- Mondelinge kommunikasie en feeste en gebeurtenisse.
Festival And Event Tourism Impacts
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Author : Dogan Gursoy
language : en
Publisher: Routledge
Release Date : 2020-09-17
Festival And Event Tourism Impacts written by Dogan Gursoy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis’ visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others. Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.
Festivals And Tourism
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Author : Philip Long
language : en
Publisher:
Release Date : 2004
Festivals And Tourism written by Philip Long and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.
Event Tourism And Cultural Tourism
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Author : Larry Dwyer
language : en
Publisher: Routledge
Release Date : 2013-09-13
Event Tourism And Cultural Tourism written by Larry Dwyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Festival And Events Management
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Author : Ian Yeoman
language : en
Publisher: Routledge
Release Date : 2012-06-14
Festival And Events Management written by Ian Yeoman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Festivals Special Events And Tourism
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Author : Donald Getz
language : en
Publisher: New York : Van Nostrand Reinhold
Release Date : 1990
Festivals Special Events And Tourism written by Donald Getz and has been published by New York : Van Nostrand Reinhold this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Festivals categories.
"Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1.
Sustainable Marketing Of Cultural And Heritage Tourism
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Author : Deepak Chhabra
language : en
Publisher: Routledge
Release Date : 2010-04-19
Sustainable Marketing Of Cultural And Heritage Tourism written by Deepak Chhabra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-19 with Business & Economics categories.
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Aspects Of Tourist Behavior
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Author : Metin Kozak
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2013-07-26
Aspects Of Tourist Behavior written by Metin Kozak and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-26 with Business & Economics categories.
As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consumption, supported through selected practical examples from a range of countries, such as Portugal, Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa, among others. The book, systematic in structure and thorough in content, is very useful for people who wish to improve and update their current knowledge of tourist behaviour, and also to those carrying out further research on this field.
The Handbook Of Managing And Marketing Tourism Experiences
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-11-09
The Handbook Of Managing And Marketing Tourism Experiences written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-09 with Business & Economics categories.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
The Role Of Art And Culture For Regional And Urban Resilience
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Author : Philip Cooke
language : en
Publisher: Routledge
Release Date : 2019-07-23
The Role Of Art And Culture For Regional And Urban Resilience written by Philip Cooke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Architecture categories.
This book analyses the influence of art and culture as an engine to promote the resilience of regional and urban economies. Under a multidiscplinary perspective, the book examines the contribution of some creative regions and cities as places in which processes of transformation, innovation and growth are activated in response to external pressures. Through different theoretical frameworks and empirical investigations and suggesting a critical discussion of the notion of resilience, the authors argue that cultural and creative resources may offer a sustainable model in order to afford different typologies of shocks. The book will appeal scholars of regional and urban science and cultural and creative economies and will open up a number of considerations for policy makers. This volume was originally published as a special issue of European Planning Studies.