The Scrappy Marketing Handbook
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The Scrappy Marketing Handbook
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Author : Ann Handley
language : en
Publisher: Wiley
Release Date : 2020-10-14
The Scrappy Marketing Handbook written by Ann Handley and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Business & Economics categories.
The Scrappy Marketing Handbook
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Author : Ann Handley
language : en
Publisher: Wiley
Release Date : 2015-03-16
The Scrappy Marketing Handbook written by Ann Handley and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Business & Economics categories.
Your Guide to Simplifying Marketing in Today's Complex World It was the best of times, it was the worst of times. Charles Dickens wasn't writing about marketing today but he could have been. New forms of media allow us to connect with more people, more easily and economically than ever before. We can build direct relationships and deliver enormous value. And yet our budgets are tighter than ever, not to mention the fact that we're distracted by all of the "shiny new things" online. Marketers are more frustrated than ever. The Scrappy Marketing Handbook helps you seize this unprecedented opportunity in marketing history without squandering both your budget and your sanity. With the scrappy mindset, you'll learn how to do more with less by thinking and acting like an underdog and finding inspiration in surprising places. Scrappy is a spirit determined to simplify marketing in today's complex world. The Scrappy Marketing Handbook is an insightful and practical guide designed to help small business owners, marketers, and managers: Demystify digital marketing—including social media and content creation. Ground campaigns with a strategy that lays a foundation for action. Integrate digital and non-digital marketing touch points in a meaningful way. Build a strong brand with something to say. Measure what matters. Written by two of the most recognized and influential authorities in the field, this book provides both guiding philosophies and practical how-tos. Featuring insightful stories from scrappy brands both small and large, The Scrappy Marketing Handbook leads you on a journey to create marketing that is smart, scrappy, and simple. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself.
Get Scrappy
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Author : Nick Westergaard
language : en
Publisher: AMACOM
Release Date : 2016-05-02
Get Scrappy written by Nick Westergaard and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
The Digital Marketing Handbook
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Author : Alice Benham
language : en
Publisher: Hachette UK
Release Date : 2024-06-20
The Digital Marketing Handbook written by Alice Benham and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic
The Gorillas Want Bananas
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Author : Debbie Jenkins
language : en
Publisher: Cabal Group Limited
Release Date : 2003
The Gorillas Want Bananas written by Debbie Jenkins and has been published by Cabal Group Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
The Guerrilla Marketing Handbook
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Author : Jay Conrad Levinson
language : en
Publisher: Mariner Books
Release Date : 1994
The Guerrilla Marketing Handbook written by Jay Conrad Levinson and has been published by Mariner Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Marketing strategy for maximum return, for large & small businesses.
The Secret Product Manager Handbook
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Author : Nils Davis
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-05
The Secret Product Manager Handbook written by Nils Davis and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with categories.
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
The Marketing Plan Handbook
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2015-08-11
The Marketing Plan Handbook written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
The Guerrilla Marketing Handbook Unconventional Tactics For Marketing Success
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Author : Ps Publishing
language : en
Publisher:
Release Date : 2024-01-05
The Guerrilla Marketing Handbook Unconventional Tactics For Marketing Success written by Ps Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-05 with Business & Economics categories.
Get creative and stand out from the competition with unconventional marketing tactics that will make a lasting impact on your audience.
The Etfs Handbook
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Author : David Stevenson
language : en
Publisher: Harriman House Limited
Release Date : 2019-02-25
The Etfs Handbook written by David Stevenson and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Business & Economics categories.
Exchange Traded Funds have revolutionised investing. Thanks to ETFs, investors now have the world at their fingertips and can invest in everything, from commodities to countries to currencies. But are investors using these funds effectively? And where do ETFs go from here? This books starts with an overview of the current wonderful world of ETFs, including an analysis of how the industry is changing for both providers and investors. Then, in a series of essays, it covers recent key developments, including: smart beta ETFs, which are preaching the gospel of factor investing, fixed income ETFs, which are making bond markets available to everyone, environmental and social governance funds, which try to humanise investing, and robo-advisors, which use ETFs to automate portfolio construction. These developments are put into context, showing why ETF sponsors are changing the rules of the game and how the many and varied investors that use ETFs are taking to them. In the final section, the book offers a series of model ETF portfolios, showing how investors can use ETFs to build effective portfolios. The book concludes with the Top101 - a subjective selection of the top ETFs across all asset classes that investors should consider when building an ETF portfolio.