The Social Brand
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The Social Brand
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Author : The Author
language : en
Publisher:
Release Date : 2014-03
The Social Brand written by The Author and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with categories.
""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside "The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social. Within a single decade, the media landscape has fundamentally changed, and with it the way people interact with each other and with brands. Social media has emerged from its infancy-but businesses are still struggling to adapt. The Social Brand will unlock your brand to be successful in the social era. It shows how large or small companies, nonprofits, and other organizations should stop asking themselves the wrong questions, like: "Should I be on Twitter, Vine, or Snapchat?" "How do I need to talk to people on Facebook and Instagram?" It demonstrates that it's not (just) about shifting budget to these new platforms or creating a "social media strategy"-it's about creating a Social Brand. ""In order to be social, you have to give people something they truly value. If you do, they will want to seek it out and share it with others."" This way social media isn't just another media channel to drive your message home in; it's an environment in which you can engage in a social relationship. To demonstrate how this works, the book introduces the concept of the Brand Bank Account. This new marketing framework identifies a simple four-step plan that will enable brands to become social at the very core of their business. It identifies what are brand deposits and what are withdrawals, and shows that the more deposits you make-the more you give to your customer-the more loyal he or she will be. The book challenges old "taking" forms of marketing and beliefs; it demonstrates why we should no longer use "positioning statements" and words like "consumer" or "target audience." The book explains why most traditional advertising ends up being a withdrawal from your brand's bank balance, and it's chockablock with inspiring giving forms of marketing. The book inspires and guides you to resolve the two areas business struggle with most: social media and corporate social responsibility. Through extensive research of more than 250,000 people on products and brands, the book reveals a way to increase your brand's likeability by 20% when you define a clear and credible brand mission and keep it close to your product. ""If you work in marketing and still use words like "consumer, target, " and "audience, "then you need to hurry up and buy this book. It might just save your job." "Paul Kemp-Robertson, Co-founder, Contagious
The Social Employee How Great Companies Make Social Media Work
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Author : Cheryl Burgess
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-08-23
The Social Employee How Great Companies Make Social Media Work written by Cheryl Burgess and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-23 with Business & Economics categories.
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Social Media Marketing 2 Manuscripts Social Brand Marketing For Facebook Social Brand Marketing For Instagram
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Author : Online Brand Supremo
language : en
Publisher: Social Brand Marketing Bundle
Release Date : 2019-03-14
Social Media Marketing 2 Manuscripts Social Brand Marketing For Facebook Social Brand Marketing For Instagram written by Online Brand Supremo and has been published by Social Brand Marketing Bundle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Business & Economics categories.
If you want to establish your brand on Facebook, but don't know how then keep on reading! Do you want to build your presence on facebook but don't know how? do you have a certain interest you would like to share with like-minded people and need help? would you like to build your business around what you love? If so, then you have landed in the right place. you see growing your facebook brand doesn't have to be that difficult and i will show you how in 15 steps. Even if you have tried other methods with no results before.in fact, you don't need previous experience if you know what to do. Every single second there are 20,000 people on Facebook. That's 72,000,000 users on facebook in an hour. that is why Facebook is the biggest social media network on the internet. 42% of customer service responses from brands, happen within one hour. which why facebook is the best way to reach out to a brand. Each step will spotlight an element of the large puzzle and simplify it. giving you tips, advice, and actionable steps to take. In this book you will discover; how to research your audience and position your brand so you can have clear goals in very little time. how to build an audience from the very first day so you can start being engaged in your business. how to automate daily tasks so you focus on the content that matters. how to monetise your following effectively so you can start making a living out of what you love. And much more.... Take a moment and imagine the feeling you will get once you become a reference to your followers, and how great your life will become when your brand is successful on Facebook. even if you have never built a business through facebook before.don't worry, these simple 15 steps are effective and will help you on your journey to success. Social Brand Marketing: How to Build and Grow Your Influence on Instagram Fast! if you've always wanted to become an influencer on instagram, but don't know how to build your brand then keep on reading! Are you sick and tired of not having followers on instagram? Have you tried endless tactics but nothing seems to work for more than a few weeks or days? Do you want to finally say goodbye to the lack of growth and discover something that works for you? if so, then you have landed in the right place.you see growing your instagram brand doesn't have to be that difficult. Even if you have tried other methods that didn't work before.in fact, it's very simple if you know what you are doing. Studies have shown that 80% of all instagram account are personal. which is why branding on instagram is a great alternative or support to blogging and a great way to connect with users. Another study published in "computers in Human Behavior" found that Image based social media evoked more emotional attachment than text based social media. hence, there is more "realness" to communicating with imagery, it evoked loneliness and encourages people to be active. that is why Instagram is one of the fastest social media platforms. Which means Instagram is a great platform for personal branding. In this book you will discover; how to navigate instagram so you can be familiar with the social network ecosystem. how to research and build you market so you can start working on the right posts how to grow your account the right way so you can stay legal and not get band. how to build your audience with your account so can start engaging with them on and off instagram. how to sell your brand product/service the right way so you can make a living from your influence. and much more... Plus a FREE bonus inside - Infographic Reveals a step by step business plan to build your brand onlin
Engage Revised And Updated
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Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-25
Engage Revised And Updated written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Social Media
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Author : Ankit Srivastava
language : en
Publisher: BPB Publications
Release Date : 2019-09-19
Social Media written by Ankit Srivastava and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Computers categories.
Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications
User Generated Content And Its Impact On Branding
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Author : Severin Dennhardt
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-24
User Generated Content And Its Impact On Branding written by Severin Dennhardt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Business & Economics categories.
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.
Social Media For Business
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Author : Linda Coles
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-23
Social Media For Business written by Linda Coles and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Business & Economics categories.
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Online Brand Communities
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer
Release Date : 2015-12-11
Online Brand Communities written by Francisco J. Martínez-López and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-11 with Business & Economics categories.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Personal Branding With Social Media
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Author : Michael Reynolds
language : en
Publisher: eBookIt.com
Release Date : 2013-02
Personal Branding With Social Media written by Michael Reynolds and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Business & Economics categories.
You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands? The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.
Your Brand The Next Media Company
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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19
Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
