The Social Media Makeover
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The Social Media Makeover
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Author : Tisha Holman
language : en
Publisher: Independently Published
Release Date : 2018-11-04
The Social Media Makeover written by Tisha Holman and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-04 with categories.
If your business or organization is not playing competitively in the social media arena, then you are leaving money on the table. What changes do you need to implement to your brand's social media strategy to see a return on your time investment? What are you doing to ensure your brand stands out in the digital marketing and social media spaces? Do you know how to identify and attract qualified talent to your organization? The Social Media Makeover was written to give you proven strategies, tactics and principles that will help you change the trajectory of your social media.
The Social Media Makeover
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Author : Tisha Holman
language : en
Publisher:
Release Date : 2017-08-25
The Social Media Makeover written by Tisha Holman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-25 with categories.
What changes do you need to implement to your brand or organization's Social Media to see a return on your time investment? If your business or organization is not playing competitively in the Social Media arena, then you are leaving money on the table. It is time for a Social Media Makeover! The Social Media Makeover will help you develop a strategic, tactical plan for success on Social Media.
A Makeover To Takeover
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Author : Elsa-Sofia Morote
language : en
Publisher:
Release Date : 2017-03-15
A Makeover To Takeover written by Elsa-Sofia Morote and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with categories.
A Makeover to Takeover - The Art of Self-Branding using Social Media. This book has helped thousands of people to land their dream jobs. Dr. Elsa-Sofia Morote has 20 plus years of experience teaching, researching, and leadership. Dr. Morote achieved the highest rank of a professor, Full Professor, in 2012. She is member of the American Top Professors, former Senior Postdoctoral Fellow at the Massachusetts Institute of Technology and proud Harvard University Woman Leaders in Education Class of 2016. Dr. Morote will help guide you to brand yourself effectively. If you prefer to watch videos (who doesn't?) the book has YouTube videos section by section prepared by Dr. Morote. You may ask, why do you need to brand yourself? People brand themselves to show potential employers that they have what they are looking for. For you to achieve your goals, you have to show to the world how wonderful you are. You have to show off your skills, whether you are at the start of your career, in the middle, or in between careers. That is the power of this book. It is here to guide you through every step of your branding efforts so you can be assured that you are on the right track. One of the first things that you will learn is how to create a LinkedIn profile. But it won't just be another LinkedIn profile, you will learn how to create a "killer LinkedIn profile." This book will guide you to use social media to achieve your dreams, and land the job you deserve.
Social Media Optimization For Dummies
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Author : Ric Shreves
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-20
Social Media Optimization For Dummies written by Ric Shreves and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-20 with Business & Economics categories.
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
The Art Of Social Media
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Author : Guy Kawasaki
language : en
Publisher: Penguin UK
Release Date : 2014-12-04
The Art Of Social Media written by Guy Kawasaki and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks
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Author : Dave Kerpen
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-06-07
Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks written by Dave Kerpen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Social Media For Business
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Author : Linda Coles
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-06
Social Media For Business written by Linda Coles and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Business & Economics categories.
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Understanding Social Media
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Author :
language : en
Publisher: Bookboon
Release Date :
Understanding Social Media written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Social Media Collins Business Secrets
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Author : Carolyn Boyes
language : en
Publisher: HarperCollins UK
Release Date : 2020-01-09
Social Media Collins Business Secrets written by Carolyn Boyes and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
The social media secrets that experts and top professionals use.
Socialnomics
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Author : Erik Qualman
language : en
Publisher: Wiley
Release Date : 2009-08-06
Socialnomics written by Erik Qualman and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-06 with Business & Economics categories.
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.