The Strategic Importance Of Corporate Social Responsibility
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The Strategic Importance Of Corporate Social Responsibility
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Author : Timo Wilhelm Rang
language : en
Publisher: GRIN Verlag
Release Date : 2011-11
The Strategic Importance Of Corporate Social Responsibility written by Timo Wilhelm Rang and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Business & Economics categories.
Bachelor Thesis from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, Otto-von-Guericke-University Magdeburg (Lehrstuhl für Internationales Manegement / Institut für Philosophie), language: English, abstract: "Profit is as necessary as the air we breathe, but it would be terrible if we worked only to make a profit, just as it would be terrible if we lived only to breathe." (Hermann Josef Abs, former CEO of Deutsche Bank) 1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies 2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint 2.1 The Company as a "Corporative Actor" 2.2 Moral and Profit: Two Antithetical Concepts? 2.3 Globalization: Economic Chances and Ethical Challenges 2.3.1 The Importance of Human Rights for CSR 2.3.2 Benchmarking CSR: The UN Global Compact 3. Strategic Corporate Social Responsibility 3.1 Hurdles to Effective CSR 3.2 Strategic Planning and Strategy Realization 3.2.1 The Responsibilities of a Company 3.2.2 The Intersections of Business and Society 3.2.3 Responsive CSR contra Proactive CSR 3.2.4 Strategic Corporate Philanthropy 3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India 4. Conclusion The first chapter examines the intrinsic problem areas of CSR such as the differences between individual and collective responsibility; the fundamental conflict between profit and moral; and the tension between universal ethical norms, national or international legislation and entrepreneurial freedom. In the last two subchapters the challenges and chances of globalization are illustrated. The second chapter focuses on the business perspective on CSR. The aim of this part is to reconcile the conflicts described in the first chapter in ways that can create mutual benefits for both the society and companies. At first, practical problems of planning, implementing and evaluating CSR activities
Corporate Social Responsibility
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Author : David Chandler
language : en
Publisher: Business Expert Press
Release Date : 2014-11-15
Corporate Social Responsibility written by David Chandler and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-15 with Business & Economics categories.
The goal of this project is to detail the core, defining principles of strategic CSR that differentiate it as a concept from the rest of the CSR/sustainability/business ethics field. It is designed to be a provocative piece, but one that solidifies the intellectual framework around an emerging concept--strategic CSR.The foundation for these principles comes from my perspective as a management professor within the business school. As such, it is a pragmatic philosophy, oriented around stakeholder theory, that is designed to persuade business leaders who are skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of intellectuals and business school administrators committed to these issues, but who approach them from more traditional perspectives. Ultimately, therefore, the purpose of the strategic CSR concept (and this book) is radical--it aims to redefine both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. As such, they redefine how businesses approach these functions in practice, but also redefine how these subjects should be taught in business schools.
Corporate Social Responsibility And Strategic Market Positioning For Organizational Success
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Author : Brown, Carlton
language : en
Publisher: IGI Global
Release Date : 2018-07-20
Corporate Social Responsibility And Strategic Market Positioning For Organizational Success written by Brown, Carlton and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Strategic Corporate Social Responsibility
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Author : David Chandler
language : en
Publisher: SAGE Publications
Release Date : 2022-09-12
Strategic Corporate Social Responsibility written by David Chandler and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-12 with Business & Economics categories.
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders’ understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so complex and demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations. In this new Sixth Edition, author David Chandler explores issues around COVID-19, the BLM movement, the supply chain crunch, and the "great resignation."
Strategic Corporate Social Responsibility In Practice
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Author : J. J. Asongu
language : en
Publisher: Greenview Publishing Co.
Release Date : 2007
Strategic Corporate Social Responsibility In Practice written by J. J. Asongu and has been published by Greenview Publishing Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
International Corporate Social Responsibility
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Author : Ramon Mullerat
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2010-01-01
International Corporate Social Responsibility written by Ramon Mullerat and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
"At present, Corporate Social Responsibility (CSR) for some may not be more than an attitude. Can it be more? What degree of commitment can we reasonably expect of corporations in the struggle to eradicate poverty, promote human rights, halt climate change and reverse ongoingenvironmental destruction? It is not a question of power; more than half of the worlds top 100 economies are corporations, not nation-states. Whatever can be done to "fix" the world's problems, corporations are in the best position to do [it]."--Back cover.
Handbook Of Research On Marketing And Corporate Social Responsibility
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Author : Ronald Paul Hill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-07-31
Handbook Of Research On Marketing And Corporate Social Responsibility written by Ronald Paul Hill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Corporate Social Responsibility
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Author : John O. Okpara
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-02
Corporate Social Responsibility written by John O. Okpara and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Dictionary Of Corporate Social Responsibility
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Author : Samuel O. Idowu
language : en
Publisher: Springer
Release Date : 2015-02-03
Dictionary Of Corporate Social Responsibility written by Samuel O. Idowu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Business & Economics categories.
This book is a concise and authoritative reference work and dictionary in the field of corporate social responsibility, sustainability, business ethics and corporate governance. It provides reliable definitions to more than 600 terms and concepts for researchers and professionals alike. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations. Furthermore, it helps to identify keynotes on international guidelines, codes and principles relevant to CSR. The role of CSR in the business world has developed from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years. Sustainable strategies are valued, desired and deployed more and more by relevant players in business, politics, and societies all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success.
Managing Corporate Social Responsibility
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Author : W. Timothy Coombs
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-03
Managing Corporate Social Responsibility written by W. Timothy Coombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
