The Structure Of Consumption Decisions

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The Structure Of Consumption Decisions

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Author : Vani K. Borooah
language : en
Publisher:
Release Date : 1989

The Structure Of Consumption Decisions written by Vani K. Borooah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

How The Structure Of Choices Influences Consumer Decisions And Experiences

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Author : Kristen Elizabeth Duke
language : en
Publisher:
Release Date : 2019

How The Structure Of Choices Influences Consumer Decisions And Experiences written by Kristen Elizabeth Duke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.

This dissertation contains three papers that together demonstrate how the structure of a choice process and of the information consumers encounter can influence what they think, feel, and do. Chapter 1 investigates how the structure of a choice process--and in particular, the timing of a decision to act relative to the timing of the action--influences how individuals feel at the point of acting. We demonstrate that the emotional experience of guilt is composed of two dissociable sources: one tied to the decision to act, and one tied to the behavior itself. With this unpacking, we find that introducing a temporal gap between one's decision to act and one's behavior allows decision guilt to decay, which reduces the guilt at the point of acting and carries important behavioral consequences. Chapter 2 probes the structure of a purchasing interaction. We compare two ways that the purchase and quantity decisions in a purchase process can be organized. In one, customers make the purchase and quantity decisions separately; in the other, customers simultaneously indicate whether and how much to buy. We find that the simultaneous consideration of both choices changes the psychology of how people decide, and ultimately increases their willingness to purchase. In 27 lab experiments and a large field experiment, we find that this "quantity integration" can lead to substantial lift. Finally, chapter 3 reveals how the structure of one aspect of a customer interaction, a small monetary incentive, can influence what people believe and accordingly what they do. We show that customers who encounter a small surcharge for failing to perform some behavior infer that this behavior is more socially normative than those who encounter a small discount for performing it. This inference carries key consequences, changing how people feel and what they decide to do in the future. Collectively, these three chapters demonstrate the critical importance of the structuring of choices and information for consumers' beliefs, emotional responses, decisions, and behaviors.

Information Structures And Their Effects On Consumption Decisions And Prices

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Author : Othón M. Moreno González
language : en
Publisher:
Release Date : 2013

Information Structures And Their Effects On Consumption Decisions And Prices written by Othón M. Moreno González and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

This work analyzes the effects that different information structures on the demand side of the market have on consumption decisions and the way prices are determined. We develop three theoretical models to address this issue in a systematic way. First, we focus our attention on the consumers' awareness, or lack thereof, of substitute products in the market and the strategic interaction between firms competing in prices and costly advertising in such an environment. We find that prior information held by consumers can drastically change the advertising equilibrium predictions. In particular, we provide sufficient conditions for the existence of three types of equilibria, in addition to one previously found in the literature, and provide a necessary condition for a fourth type of equilibrium. Additionally, we show that the effect of the resulting advertising strategies on the expected transaction price is qualitatively significant, although ambiguous when compared to the case of a newly formed market. We can establish, however, that the transaction price is increasing in the size of the smaller firm's captive market. In the second chapter, we study the optimal timing to buy a durable good with an embedded option to resell it at some point in the future, as well as its reservation price, where the agent faces Knightian uncertainty about the process generating the market prices. The problem is modeled as a stopping problem with multiple priors in continuous time with infinite horizon. We find that the direction of the change in the buyer's reservation price depends on the particular parametrization of the model. Furthermore, the change in the buying threshold due to an increase in ambiguity is greater as the fraction of the market at which the agent can resell the good decreases, and the value of the embedded option is decreasing in the perceived level of ambiguity. Finally, we introduce Knightian uncertainty to a model of price search by letting the consumers be ambiguous regarding the industry's cost of production. We characterize the equilibria of this game for high and low levels of the search cost and show that firms extract abnormal profits for low realizations of the marginal cost. Furthermore, we show that, as the search cost goes to zero, the equilibrium of the game under the low cost regime does not converge to the Bertrand marginal-cost pricing. Instead firms follow a mixed-strategy that includes all prices between the high and low production costs.

Understanding Consumer Decision Making

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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05-01

Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-01 with Business & Economics categories.

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Examining The Structure Of Personal Values And Consumer Decision Making

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Author :
language : en
Publisher:
Release Date : 1991

Examining The Structure Of Personal Values And Consumer Decision Making written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Consumer behavior categories.

Consumer Spatial Behaviour

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Author : Robert William Bacon
language : en
Publisher: Oxford University Press, USA
Release Date : 1984

Consumer Spatial Behaviour written by Robert William Bacon and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

A theoretical book on the locational aspects of consumer behaviour.

Technology And Consumption

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Author : Ruby Roy Dholakia
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-05-16

Technology And Consumption written by Ruby Roy Dholakia and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-16 with Social Science categories.

Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Consumer Behaviour

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Author : Michael R. Solomon
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1999

Consumer Behaviour written by Michael R. Solomon and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.

Innovation By Demand

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Author : Andrew McMeekin
language : en
Publisher: Manchester University Press
Release Date : 2002

Innovation By Demand written by Andrew McMeekin and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Consumption (Economics) categories.

The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process.The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines.The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.This book is relevant to United Nations Sustainable Development Goal 9, Industry, innovation and infrastructure

Consumer Decision Processes

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Author : Francesco M. Nicosia
language : en
Publisher:
Release Date : 1966

Consumer Decision Processes written by Francesco M. Nicosia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Consumer behavior categories.