The Successful Product Pioneer
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The Successful Product Pioneer
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Author : Mark Simon
language : en
Publisher:
Release Date : 2013
The Successful Product Pioneer written by Mark Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Previous research regarding innovative product introduction has often resulted in opposing outcomes. Some researchers have argued that market pioneers attain superior market share, achieve higher profitability, establish superior reputations, and gain cost advantages over later entrants while other research has found that pioneers frequently fail and have lower performance than those who follow. Since new product introduction is a vital part of small business success, the following questions are examined: does internal commitment strengthen the relationship between market pioneering and performance? And does adaptability strengthen the relationship between market pioneering and performance in small business? Data were gathered from close-ended surveys sent to 61 small Georgia-based computer firms with fewer than 100 employees. Findings showed that one commitment factor, the entrepreneur's confidence, was associated with improved performance of pioneering products. Two adaptability factors, corporate entrepreneurship and environmental dynamism, were shown to positively modify the relationship between pioneering and product performance. (SFL).
Business Model Pioneers
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Author : Kai-Ingo Voigt
language : en
Publisher: Springer
Release Date : 2016-07-28
Business Model Pioneers written by Kai-Ingo Voigt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Business & Economics categories.
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Food Product Development
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Author : M Earle
language : en
Publisher: Elsevier
Release Date : 2001-09-18
Food Product Development written by M Earle and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-18 with Technology & Engineering categories.
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry. Provides comprehensive coverage of the complete product development process Includes a range of international case studies from various sectors of the food industry Written by a distinguished international panel of experts
The Lean Product Playbook
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Author : Dan Olsen
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-21
The Lean Product Playbook written by Dan Olsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-21 with Business & Economics categories.
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Food Product Development
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Author : Richard Earle
language : en
Publisher: CRC Press
Release Date : 2010-07-20
Food Product Development written by Richard Earle and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-20 with Technology & Engineering categories.
Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
The Customer Success Pioneer
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Author : Kellie Lucas
language : en
Publisher: Practical Inspiration Publishing
Release Date : 2019-10-25
The Customer Success Pioneer written by Kellie Lucas and has been published by Practical Inspiration Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* Are you a Customer Success Executive or making your way up the Customer Success ladder? Do you want to transform churn into maximum recurring revenue and growth? Are you looking for a clear route to an established framework? Are you determined to be proactive, rather than constantly firefighting, with your customers? Is your company invested in or implementing a customer-focused philosophy? If you answered yes to any of these questions, this book is for you! Customer Success is an emerging discipline for professionals pioneering revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals. The Customer Success Pioneer is a practical handbook for creating a best-in-practice Customer Success function from the ground up. It will help you ensure that your existing portfolio of customers become successful partners - delighted, committed and renewing - by putting in place processes that will work across your portfolio and into the future. This book will help you find the essential frameworks to maximise customer retention, recurring revenue and growth, build a productive and balanced team and excel as a Customer Success professional.
The Winning Formula Market Initiating Products
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Author : Nobuyoshi Umezawa
language : en
Publisher: Sterling Publishers Pvt. Ltd
Release Date : 2005-01-01
The Winning Formula Market Initiating Products written by Nobuyoshi Umezawa and has been published by Sterling Publishers Pvt. Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Marketing Of High Technology Products And Innovations
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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010
Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Competence Of Top Management Teams And Success Of New Technology Based Firms
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Author : Jan Brinckmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-01-17
Competence Of Top Management Teams And Success Of New Technology Based Firms written by Jan Brinckmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-17 with Business & Economics categories.
Jan Brinckmann analyzes how competencies of founders of new technology-based firms affect the development of their ventures. The research is grounded in competence-related literature and combines insights from entrepreneurship and management research.
Entrepreneurial Opportunity
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Author : Greg Clydesdale
language : en
Publisher: Routledge
Release Date : 2009-09-10
Entrepreneurial Opportunity written by Greg Clydesdale and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
The areas of opportunity recognition and entrepreneurial environments have been emerging streams of research that are of particular interest to practitioners. This book provides insight into the environmental changes that open up opportunities for entrepreneurs.