The Support Of Value Co Creation
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The Support Of Value Co Creation
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Author : Ädris Osmani
language : en
Publisher: GRIN Verlag
Release Date : 2017-12-13
The Support Of Value Co Creation written by Ädris Osmani and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-13 with Business & Economics categories.
Project Report from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business Developement, language: English, abstract: Co-creation is a very vast term now a days and its definition differs from context to context and industry to industry. Co-creation has been defined by the Innovation Management as the type of Co-creation which occurs between consumers and the organizations at the beginning of the value chain which is at the early stages of the product development. The Context of value and value creation is fluctuating from just a firm or product centered view to a different phenomenon which includes the experience of consumers. As this trend is shift to experiences from Value, the industry or the market is becoming the medium of interaction between the companies and the consumers.
Knowledge Management Systems Support For Value Co Creation In Kibs Engagement
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Author : Chidinma Priscilla Okakwu
language : en
Publisher:
Release Date : 2016
Knowledge Management Systems Support For Value Co Creation In Kibs Engagement written by Chidinma Priscilla Okakwu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Collaborative value creation (otherwise known as value co-creation) is a concept that has been explored over the years in the context of knowledge - intensive business services (KIBS) such as management consulting, engineering services, etc. A body of studies has investigated how to foster value co-creation among KIBS providers, clients, and partners during KIBS engagements. Knowledge processes have been identified as an important enabler of value co-creation. In organizations more generally, knowledge management systems and related ICT tools (referred to as KM tools in this research) have been identified to support knowledge processes. However, the support provided to knowledge processes in the specific context of KIBS engagements is yet to be explored. Through the development of a conceptual framework that examines the linkages between KM tools, knowledge processes, and value co-creation in the context of KIBS engagements, this research investigates how knowledge management systems provide support to value co-creation in KIBS engagements. We adopt a multiple case study research design. Using eight semi-structured interviews, we obtained data on knowledge processes and KM tools in KIBS engagements. The result is a refined framework that illustrates the type of KM tools currently used in KIBS engagements, the knowledge processes they support, and their relationship to value co-creation. We also present a discussion of how this framework can be applied practically. At a conceptual level, this study contributes to the field of KIBS by identifying how exactly knowledge processes provide support to value co-creation processes in KIBS engagements, and how KM tools provide support to knowledge processes. At a practical level, this study contribute s to the field of knowledge management systems design by providing guidance on the KM tools that can meet the specific needs of service providers, clients, and partners in the domain of knowledge-intensive services.
The Power Of Co Creation
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Author : Venkat Ramaswamy
language : en
Publisher: Simon and Schuster
Release Date : 2010-10-05
The Power Of Co Creation written by Venkat Ramaswamy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Business & Economics categories.
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Handbook On Customer Centricity
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Author : Robert W. Palmatier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook On Customer Centricity written by Robert W. Palmatier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
How Knowledge Management Processes Increase Customer Value And Firm Performance Through Value Co Creation
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Author : Egena Ode
language : en
Publisher:
Release Date : 2018
How Knowledge Management Processes Increase Customer Value And Firm Performance Through Value Co Creation written by Egena Ode and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The focus of this paper is to contribute to the strategy and value literature by examining how different knowledge management (KM) processes contribute to firm performance and customer value. In this study, we also examine how value co-creation affects firm performance and customer value. The context of the study is the Nigerian financial services industry. Using a Covariance-Based Structural Equation Modelling (CB-SEM), the results support a strong positive relationship between KM processes and value co-creation and between value co-creation and firm performance. The results also show that value co-creation improves customer value and the level of customer value realised is significantly associated with firm performance. The results show that a specific combination of KM processes can increase customer and firm value, and that value creation from the firm's perspective begins by providing value to customers.
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
The Co Creation Paradigm
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Author : Venkat Ramaswamy
language : en
Publisher: Stanford University Press
Release Date : 2014-04-09
The Co Creation Paradigm written by Venkat Ramaswamy and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with Business & Economics categories.
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Understanding Antecedents And Outcomes Of Co Creation In Service Innovation Setting
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Author : Md Rokonuzzaman
language : en
Publisher:
Release Date : 2017
Understanding Antecedents And Outcomes Of Co Creation In Service Innovation Setting written by Md Rokonuzzaman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Consumer satisfaction categories.
This dissertation uses service-dominant logic to understand customer value creation in service innovation context. Although co-creation became an interesting phenomenon among marketing scholars, the underlying mechanisms of co-creation process are still vague. To fill the gaps in the literature, we draw from S-D logic to understand antecedents and outcome of co-creation to service innovation context. The results of this study show that most of the hypotheses are supported, thus finding support for the overall model of value co-creation.
Co Creation
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Author : Tobias Redlich
language : en
Publisher: Springer
Release Date : 2018-11-19
Co Creation written by Tobias Redlich and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-19 with Business & Economics categories.
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG
Managing Value Co Creation In University Industry Partnerships
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Author : Rafal Dudkowski
language : en
Publisher: Springer Nature
Release Date : 2021-01-23
Managing Value Co Creation In University Industry Partnerships written by Rafal Dudkowski and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-23 with Business & Economics categories.
This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.