The Sweetest Business Of Nestle Venezuela

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The Sweetest Business Of Nestle Venezuela

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Author : Deborah Mendez
language : en
Publisher:
Release Date : 2010-07-16

The Sweetest Business Of Nestle Venezuela written by Deborah Mendez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-16 with categories.

This is the Next Billion/WDI 2010 Case Writing Competition Winner.This case explores the need to scale BoP initiatives in a cost-efficient manner to create a measurable positive impact on the lives of BoP consumers and the long-term financial performance of Nestle Venezuela.Nestlé Venezuela marketed a portfolio of products and wanted to strengthen its bond with Bottom of Pyramid (BoP) consumers. From 2002 to 2010, changes occurred in the Venezuelan economy, yet most residents lived in poverty. Price controls affected some of Nestlé's products, but not sweetened condensed milk. Nestlé' felt that sweetened condensed milk posed the best growth opportunity in the BoP segment. In Part One of the case, Nestle Venezuela marketing executives contemplated how to blend a progressive sense for social responsibility with sound business goals.In Part Two of the case, Nestle's El Dulce Negocio and TAT (Tienda a Tienda), which means Store to Store in Spanish) distribution initiatives are examined.

Business Venezuela

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Author :
language : en
Publisher:
Release Date : 2008

Business Venezuela written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Industries categories.

International Directory Of Consumer Brands And Their Owners

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Author :
language : en
Publisher:
Release Date : 1996

International Directory Of Consumer Brands And Their Owners written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Brand name products categories.

Latin America

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Author :
language : en
Publisher:
Release Date : 1998

Latin America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business enterprises categories.

Mc The Manufacturing Confectioner

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Author :
language : en
Publisher:
Release Date : 2007

Mc The Manufacturing Confectioner written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Confectionery categories.

World Drinks Marketing Directory

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Author :
language : en
Publisher:
Release Date : 1999

World Drinks Marketing Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Beverage industry categories.

International Directory Of Company Histories

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Author : Jay P. Pederson
language : en
Publisher: Saint James Press
Release Date : 1999

International Directory Of Company Histories written by Jay P. Pederson and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.

Latin American Economy Business

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Author :
language : en
Publisher:
Release Date : 2001

Latin American Economy Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Commercial products categories.

World Cocoa Directory

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Author : ICCO
language : en
Publisher: Kogan Page
Release Date : 2004-03

World Cocoa Directory written by ICCO and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Cocoa trade categories.

Cocoa is a truly global commodity. It is important to economies, both in the developing world where it provides a major source of income for farmers, dealers and exporters, and in the developed world where it provides employment and income through the processing and manufacturing industries in consuming countries. The World Cocoa Directory provides a unique and authoritative portrait of this essential industry, and an important resource for investors, traders, suppliers, retailers and analysts. It brings together, within one volume, the entire international cocoa industry, from farmer -- through shipper -- to chocolate bar manufacturer and distributor, and includes specialist processors, baggers and storage companies. The directory, which has been fully updated for 2004, contains over 4,000 business names, addresses and contact details from around the world of cocoa -- from Cote d'Ivoire to Indonesia, to the headquarters of the International Cocoa Organization. Book jacket.

Sweet Tooth

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Author : Kate Hopkins
language : en
Publisher: St. Martin's Press
Release Date : 2012-05-22

Sweet Tooth written by Kate Hopkins and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with History categories.

A cultural history of candy-how it evolved from medicine and a luxury to today's Kit Kat bars and M&M's Told through the Kate Hopkins' travels in Europe and the U.S., Sweet Tooth is a first-hand account of her obsession with candy and a detailed look at its history and development. The sugary treats we enjoy today have a prominent past entertaining kings, curing the ill, and later developing into a billion-dollar industry. The dark side of this history is that the confectionery industry has helped create an environment of unhealthy overindulgence, has quelled any small business competition that was deemed to be a risk to any large company's bottom line, and was largely responsible for the slave trade that evolved during the era of colonization. Candy's history is vast and complex and plays a distinct part in the growth of the Western world. Thanks to the ubiquity of these treats which allows us to take them for granted, that history has been hidden or forgotten. Until now. Filled with Hopkins' trademark humor and accompanied by her Candy Grab Bag tasting notes, Sweet Tooth is a must-read for everybody who considers themselves a candy freak.