The Taylor Brand
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The Taylor Brand
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Author : Mary Langford
language : en
Publisher: AuthorHouse
Release Date : 2007-12
The Taylor Brand written by Mary Langford and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with categories.
The Taylor / Lewis Family History captures the early 20s and 30s when Lem Taylor owned the 160 acres of land, and agreeing to sell it to the Federal Government for the CCC Camp. It also focuses on the family values, expectation, the purchase of new land and dividing it equally among each child. The History stresses the family constellations and make-up. It also reflects Parenting techniques. It shows vivid pictures of how life was in the old days ( 20s, '30s and 40s) -- Lem's role in the Church and his involvement in the community. It identified health / medical issues in the family. The Taylor / Lewis family history also focuses on the tragedies within the family, and the reunions that kept them connected. A Salute to all the surviving siblings: Marie Taylor, Gatisy Taylor-Edney, L T Taylor and Vivian Lavon Taylor-Jones. "May God Continue To Bless Each and Every One of You."
Taylor Made
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Author : David B. Allan
language : en
Publisher:
Release Date : 2019
Taylor Made written by David B. Allan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Branding (Marketing) categories.
The characteristics of a strong artistic brand includes knowing who you are, what you are, when to invent and when to reinvent. A strong brand knows what the competition is doing but ultimately does not care--it is always leading and never following. A strong brand protects its assets. When a strong brand sees an opportunity to evolve it does so without hesitation or regret. A strong brand is successful even during technological change by not just adapting, but controlling its future. This "sounds" like Taylor Swift. She started as a young country performer, and when that became too defining and restrictive she segued to become a pop artist. Whether you like her or not you cannot deny that she has grown into a cultural icon: She has taken on Spotify and Kanye West. She knows who she is at any given time. Just when you try to put her in a box she thinks outside of it. She releases albums not press releases, and a strategically placed op-ed piece or blog posts. She is Taylor made. This case facilitates assessments of Swift's past and present branding, while inviting recommendations for her future branding strategy.
Rebranding Branding
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Author : Darren Taylor
language : en
Publisher:
Release Date : 2017
Rebranding Branding written by Darren Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Accounting categories.
Annotation. The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organisation's course.Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.
Brand Vision
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Author : David Taylor
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-16
Brand Vision written by David Taylor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-16 with Business & Economics categories.
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Grow The Core
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Author : David Taylor
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-25
Grow The Core written by David Taylor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-25 with Business & Economics categories.
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Place Brand Formation And Local Identities
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Author : Staci M. Zavattaro
language : en
Publisher:
Release Date : 2019-07-16
Place Brand Formation And Local Identities written by Staci M. Zavattaro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-16 with Branding (Marketing). categories.
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly - or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literature by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology. t macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.
International Luxury Brand Strategy
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Author : Pierre Xiao Lu
language : en
Publisher: Routledge
Release Date : 2021-11-21
International Luxury Brand Strategy written by Pierre Xiao Lu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-21 with Business & Economics categories.
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
The Journey To A Personal Brand
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Author : Douglas Commaille
language : en
Publisher: Routledge
Release Date : 2017-12-12
The Journey To A Personal Brand written by Douglas Commaille and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
Taylor Swift
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Author : Tonya Cupp
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2014-12-15
Taylor Swift written by Tonya Cupp and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Juvenile Nonfiction categories.
As one of the most successful female recording artists in the world, Taylor Swift has a way with wordsand a knack for marketing fashion, beauty, and more. Learn how this pop princess became a top businesswoman.
How To Start A Clothing Company
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Author : Taylor Mansfield
language : en
Publisher:
Release Date : 2020-02-12
How To Start A Clothing Company written by Taylor Mansfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-12 with Business & Economics categories.
People everyday desire of starting a clothing company. What cooler clothes can you wear than pieces that you made? If you have no capital, No problem. If you have capital then we will show you where to go and how to handle every situation.