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The Toronto School Of Communication Theory


The Toronto School Of Communication Theory
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The Toronto School Of Communication Theory


The Toronto School Of Communication Theory
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Author : Rita Watson
language : en
Publisher: University of Toronto Press
Release Date : 2008-02-23

The Toronto School Of Communication Theory written by Rita Watson and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-23 with Business & Economics categories.


While never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades – most notably Harold Adams Innis and Marshall McLuhan – formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication. While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes – focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the ‘medium’ – are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the ‘Toronto School,’ it also provides close analysis of the ideas of its individual members.



Communication Theory


Communication Theory
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Author : Source Wikipedia
language : en
Publisher: University-Press.org
Release Date : 2013-09

Communication Theory written by Source Wikipedia and has been published by University-Press.org this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.


Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 128. Chapters: Cultivation theory, Anxiety/uncertainty management, Social support, Social network, Communication accommodation theory, Rhetoric of social intervention model, Coordinated management of meaning, Models of communication, Text and conversation theory, Communication Theory as a Field, Hyperpersonal model, Social information processing (theory), Integrative communication theory, Expectancy violations theory, Face negotiation theory, Relational dialectics, Interpersonal deception theory, Communication privacy management theory, LC4MP, Uses and gratifications theory, Problematic integration theory, Cultural schema theory, Information manipulation theory, Regulatory focus theory, Cognitive valence theory, Expectancy theory, Situational crisis communication theory, Social comparison theory, Equity theory, Spho a, Monopolies of knowledge, Symbolic convergence theory, Social identity model of deindividuation effects, Capacity theory, Affect infusion model, Toronto School of communication theory, Message design logic. Excerpt: Cultivation theory is a social theory which examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend "living" in the television world, the more likely they are to believe social reality portrayed on television." Developed by George Gerbner and Larry Gross of the University of Pennsylvania, cultivation theory derived from several large-scale research projects as part of an overall research project entitled 'Cultural Indicators'. The purpose of the Cultural Indicators project was to identify and track the 'cultivated' effects of television on viewers. They were "concerned with the effects of television programming (particularly violent programming) on the attitudes and behaviors of the American public." Gerbner asserts that the...



Theories Of Communication


Theories Of Communication
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Author : Armand Mattelart
language : en
Publisher: SAGE
Release Date : 1998-07

Theories Of Communication written by Armand Mattelart and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07 with Language Arts & Disciplines categories.


This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called information society'.



Building Communication Theories


Building Communication Theories
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Author : Fred L. Casmir
language : en
Publisher: Routledge
Release Date : 2013-10-16

Building Communication Theories written by Fred L. Casmir and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Language Arts & Disciplines categories.


Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.



Communication Theory And Research


Communication Theory And Research
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2005-12-15

Communication Theory And Research written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-15 with Language Arts & Disciplines categories.


This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.



University Of Toronto


University Of Toronto
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Author :
language : en
Publisher: PediaPress
Release Date :

University Of Toronto written by and has been published by PediaPress this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.




Encyclopedia Of Communication Theory


Encyclopedia Of Communication Theory
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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE Publications
Release Date : 2009-08-18

Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.


With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry



Technological Innovations In Media And Communications


Technological Innovations In Media And Communications
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Author : Dibyanshu Kumar
language : en
Publisher: K.K. Publications
Release Date : 2022-01-16

Technological Innovations In Media And Communications written by Dibyanshu Kumar and has been published by K.K. Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-16 with Social Science categories.


Technological Innovations in Media and Communications Media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media but may refer to a single medium used to communicate any data for any purpose. The word medium comes from the Latin word medius. The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings, drawn maps, and writing. The Persian Empire (centered around present-day Iran and Afghanistan) played an important role in the field of communication. It devised what might be described as the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence-gathering apparatus is well documented, and the service was called angariae, a term that in time turned to indicate a tax system. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place to vary. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use physical objects such as a newspaper, books, pamphlets or comics, to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs, or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards, blimps, and skywriting. The present book deals with all the important dimensions of this subject. It is a valuable reference source for all those concerned with this subject. Contents: • Uses and Gratifications of Mass Communication • Diffusion of Innovations in Mass Media • Media Audience Research and its Social Imaginaries • Communication Theory/Uses and Gratifications • Redefining Development Journalism • Democracy, Development, Peace and Communication • International Experience: Government Communication and Media • Weblog and Emergent Democracy • Media and Community Development



Encyclopedia Of Communication Theory


Encyclopedia Of Communication Theory
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Author : Stephen W. Littlejohn
language : en
Publisher: SAGE
Release Date : 2009-08-18

Encyclopedia Of Communication Theory written by Stephen W. Littlejohn and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Language Arts & Disciplines categories.


With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry



The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set


The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set
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Author : Jefferson D. Pooley
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-31

The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set written by Jefferson D. Pooley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Language Arts & Disciplines categories.


The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com